Is your Douyin shop struggling with an experience score hovering near the critical threshold, stagnant traffic, and closed doors to the Selection Alliance? That seemingly simple number - the experience score - has become the lifeline of Douyin shop operations. This guide provides a data-driven approach to improving your shop's performance, offering actionable strategies especially tailored for stores scoring below 4.5 points.
The Experience Score: Your Douyin Shop's Vital Sign
Under new regulations, the experience score is no longer just a reference metric but directly impacts your shop's traffic, promotion channels, and ultimately sales. A score below 4.2 means exclusion from the Selection Alliance, cutting off a crucial promotion channel. Below 4.3, your products become ineligible for mall traffic recommendations, significantly reducing visibility. For new merchants or those less skilled in live streaming, a low experience score can be devastating.
Therefore, improving your experience score should be the top priority in Douyin shop operations. However, improvement requires strategic approaches tailored to your shop's specific situation.
Self-Assessment: Where Does Your Shop Stand?
Before implementing improvement strategies, accurately assess your shop's current status. Generally, shops fall into two categories:
- Experience score ≥4.5: Focus on refinement and steady improvement
- Experience score <4.5: Requires targeted breakthrough strategies
Strategy 1: For Shops Scoring ≥4.5 - Refined Operations for Gradual Improvement
If your shop scores 4.5 or above, you've cleared the first hurdle. However, maintaining and further improving requires meticulous attention to operational details.
Order Fulfillment: Pursuing Excellence
- Timely shipping: Ship within promised timeframes to avoid customer complaints. Consider partnering with logistics providers for priority pickup services.
- Logistics monitoring: Track shipments proactively and address any delivery anomalies immediately to prevent negative reviews.
- Improving pickup rates: Optimize shipping processes to ensure prompt package collection, potentially by increasing pickup frequency or selecting providers offering on-site collection.
Customer Service: Professionalism First
- Instant messaging: Utilize messaging tools to respond promptly to inquiries with professional, patient service that encourages positive ratings.
- After-sales handling: Address post-purchase issues diplomatically to prevent escalations, establishing clear procedures for efficient resolution.
Reducing Return Rates: Quality Control
- Product selection: Choose reliable, well-reviewed merchandise and verify quality through sample testing.
- Accurate descriptions: Provide detailed, truthful product information supported by high-quality visuals.
- Secure packaging: Use appropriate materials to prevent transit damage, especially for fragile items.
Strategy 2: For Shops Scoring <4.5 - Promotional Items for Rapid Improvement
Shops below 4.5 need aggressive strategies for quick score recovery, with promotional items serving as effective short-term solutions.
Product Selection: Avoiding Pitfalls
- Low-risk items: Choose simple, inexpensive products like basic household items that generate fewer complaints.
- Avoid fragile goods: Steer clear of easily damaged products that frequently lead to returns.
- Cost control: Select low-cost items that allow competitive pricing to attract buyers.
Collaborating With Influencers: Targeted Traffic
- Competitive commissions: Offer 1%-5% rates to attract influencers needing budget-friendly options.
- Strategic partnerships: Build relationships with influencers who can later promote higher-margin products.
- Relevant influencers: Select content creators aligned with your product category and audience.
Customer Service Optimization
- Extended availability: Maintain customer support from 8 AM to 11 PM with rotating shifts.
- Positive feedback encouragement: Implement systems to prompt satisfied customers for ratings.
Shipping Efficiency
- Direct manufacturer shipping: Arrange direct fulfillment to streamline operations.
- Improved collection: Work with logistics partners to enhance pickup frequency and reliability.
Encouraging Positive Reviews
- Quality assurance: Rigorously inspect products before shipment.
- Review incentives: Consider modest rewards for customer feedback, following platform guidelines.
Conclusion: The Fundamentals of Experience Score Improvement
Enhancing your Douyin shop experience score requires a comprehensive approach centered on three pillars: careful product selection, prompt fulfillment, and exceptional customer service. Master these fundamentals to build sustainable shop performance and growth.