The annual TikTok Shop Holiday Haul promotion has officially launched, running from December 2, 2025, to January 1, 2026. This shopping extravaganza represents a golden opportunity for cross-border sellers to boost year-end sales while testing their annual operational performance. With both opportunities and challenges present, sellers must strategically navigate platform rules and optimize resources to achieve breakthrough growth.
Dual Opportunities: POP vs. Fully Managed Models
The Holiday Haul promotion accommodates both Platform Open Platform (POP) sellers and fully managed sellers with differentiated strategies:
- POP sellers can leverage four product campaigns and five content field strategies, focusing on seasonal bestsellers, gift bundles, and Frequently Bought Together (FBT) items. Products meeting delivery deadlines will receive "Arrives before Christmas" badges for enhanced visibility.
- Brand sellers may qualify for the Brand Amplification Program, with incentives reaching up to $100,000.
- Fully managed sellers benefit from enhanced shelf-space visibility through pop-ups and notification badges, alongside content incentives aligned with Black Friday policies.
Phased Campaign Strategy
The promotion features two distinct phases:
- Christmas Surge (Dec 2-25): Focus on holiday-themed products and gifting solutions
- New Year Clearance (Dec 26-Jan 1): Inventory liquidation through strategic discounting
ERP Systems: The Operational Backbone
Leading cross-border ERP solutions like ECCANG ERP provide critical advantages:
- Real-time sales monitoring with automated data visualization
- Integrated influencer networks with millions of U.S.-based creators
- Automated financial reporting across multiple stores
- Streamlined advertising and partner management tools
Precision Marketing for Maximum Conversion
The 2025 Holiday Haul emphasizes refined operational approaches:
- Personalized product recommendations through AI-driven targeting
- Enhanced product detail pages with localized content
- Customer service optimization to increase repeat purchases
Successful sellers will combine platform participation with robust operational systems, transforming seasonal traffic into sustainable profitability.