US Industrial Real Estate Defies Ecommerce Slowdown

CBRE's Q1 data reveals a resilient US industrial real estate market, despite adjustments. New supply reached a record high, and vacancy rates slightly increased. However, rents continued to rise. While e-commerce growth slowed and financing became more challenging, demand is normalizing. Overall, the industrial real estate sector demonstrates continued strength. Although facing headwinds, the long-term outlook for industrial real estate remains positive, suggesting continued growth potential.
US Industrial Real Estate Defies Ecommerce Slowdown

The latest Q1 data from CBRE reveals an industrial real estate market in transition—showing remarkable resilience while facing new challenges. This comprehensive analysis examines key market indicators, identifies emerging trends, and provides forward-looking insights for investors and stakeholders.

Macroeconomic Backdrop: E-Commerce Slowdown and Supply Chain Realignment

The pandemic-driven e-commerce boom that fueled explosive growth in warehouse demand has moderated as consumers return to physical stores. Simultaneously, businesses continue reconfiguring supply chains toward localization and diversification—factors reshaping industrial property requirements, particularly near transportation hubs.

Record New Supply: Speculative Development Risks and Opportunities

The market absorbed 89 million square feet of new vacant space in Q1—a historic high primarily driven by speculative construction completions. While this raises concerns about potential oversupply, it also presents immediate leasing opportunities for expanding businesses without construction delays.

Key Data Points:

  • Speculative projects accounted for 65% of new deliveries
  • Sun Belt markets led in new construction activity
  • Smaller facilities (under 100,000 sq ft) showed strongest pre-leasing

Vacancy Rate Edges Up: Market Correction Underway

The overall vacancy rate rose 50 basis points to 3.5%—the first increase since Q2 2009—though still well below the 10-year average of 5.0%. This normalization reflects moderating demand after pandemic-era record lows.

Completion Volume vs. Occupancy: Supply-Demand Mismatch

A record 144.1 million square feet of industrial space was completed in Q1, yet only 43% was pre-leased—a significant drop from 73% in 2022. The disconnect is most pronounced in mega facilities (500,000+ sq ft), where demand has softened while supply reached near-record levels.

Construction Pipeline Shrinks: Financing Challenges Emerge

Projects under construction declined for the first time in four years, dropping 7% to 620 million square feet. With pre-leasing below 4%, tighter lending standards are constraining new development starts.

Net Absorption Declines: Demand Normalization

Net absorption totaled 54.2 million square feet—the 52nd consecutive positive quarter but the lowest since Q2 2020. The 63% quarterly decline reflects inventory optimization and moderated e-commerce growth after historic pandemic peaks.

Rent Growth Persists at Slower Pace: Market Resilience

Average asking rents reached $9.91 per square foot—an 11.7% year-over-year increase. While growth has slowed from 2022 peaks, continued rent appreciation demonstrates underlying market strength, particularly for smaller facilities in secondary markets.

Long-Term Outlook: Sustainable Growth Ahead

Despite current adjustments, structural drivers remain intact. E-commerce penetration, supply chain modernization, and inventory management needs will sustain warehouse demand. Emerging markets and technologically advanced facilities present particularly compelling opportunities.

Market Projections:

  1. Short-term moderation in development activity
  2. Stabilization by late 2024 as excess supply is absorbed
  3. Accelerated adoption of automation and smart warehouse technologies
  4. Continued outperformance of infill urban logistics properties

Investment Considerations

Investors should focus on:

  • Last-mile distribution centers in population-dense areas
  • Cold storage and other specialized industrial assets
  • Markets with strong demographic and employment growth
  • Properties with sustainability features and energy efficiency

Risk Factors

Potential headwinds include:

  • Prolonged high interest rates impacting financing
  • Economic slowdown reducing consumer spending
  • Oversupply in certain submarkets and product types

The US industrial real estate market remains fundamentally healthy despite current cyclical adjustments. Strategic investors can find value by focusing on properties aligned with long-term logistics trends and technological advancements in supply chain management.