US Industrial Real Estate Demand Surges As Ecommerce Grows

CBRE data shows continued decline in US industrial real estate availability, driven by e-commerce demand. However, increased completions suggest a potential turning point in the cycle. The report emphasizes strong fundamentals but warns of geopolitical risks like economic recession and rising interest rates. Balancing supply and demand is crucial, and investors should carefully assess market risks. While e-commerce continues to fuel demand, the increasing supply could lead to a shift in market dynamics, requiring a more cautious approach to investment strategies in the industrial real estate sector.
US Industrial Real Estate Demand Surges As Ecommerce Grows

In brightly lit distribution centers, conveyor belts operate at full speed as countless packages flow in and out, supporting our growing appetite for online shopping. Behind these scenes lies the backbone of industrial real estate—the warehouses, fulfillment centers, and logistics hubs that enable e-commerce operations. However, this critical infrastructure faces unprecedented challenges as available space rapidly diminishes, threatening not just e-commerce expansion but the broader economy. How long can this e-commerce-driven industrial real estate boom last? This article provides a comprehensive analysis of the current market conditions, driving factors, potential risks, and future trends.

Part 1: Current Market Conditions – Warning Signs in Declining Availability

Industrial real estate serves as a vital component of modern economies, facilitating storage, processing, and distribution of goods. It supports both traditional industries like manufacturing and logistics, as well as emerging sectors like e-commerce. The health of industrial real estate markets directly reflects broader economic vitality.

Recent years have witnessed unprecedented growth in U.S. industrial real estate, primarily fueled by e-commerce expansion and shifting consumer behavior. However, this boom carries underlying concerns, most notably the consistent decline in availability rates. According to CBRE's latest U.S. Industrial Availability Index , warehouse and distribution center availability dropped to 7.7% in Q3 2023—the lowest level since 2001.

1.1 Availability Rate: A Key Market Indicator

The availability rate measures all leasable space, including vacant properties and currently occupied spaces being marketed for new tenants. This critical metric reflects market supply-demand dynamics. Lower availability indicates stronger demand relative to supply, while higher rates suggest softer demand.

A 7.7% availability rate signals severely constrained options for businesses seeking expansion or market entry, potentially increasing operational costs and limiting growth potential.

1.2 Long-Term Trends: Persistent Decline

This downward trend represents a long-term pattern rather than temporary fluctuation. Over the past 29 quarters, availability rates declined in 28—the sole exception occurring in Q1 2017. This sustained pattern reflects how e-commerce growth and changing consumer preferences have consistently outpaced industrial space supply.

1.3 Regional Variations: Uneven Supply Constraints

While national availability remains tight, regional differences exist. CBRE's Q3 2023 data shows availability declines in 33 markets, increases in 24, and stability in 8. Typically, densely populated, well-connected, and economically vibrant areas experience the most severe shortages—particularly California, New Jersey, and New York.

Part 2: Demand vs. Supply – What Drives the Market?

Understanding availability declines requires examining both demand and supply factors. When demand exceeds supply, availability falls—and vice versa.

2.1 Demand: Net Absorption as Proxy

CBRE uses net absorption—newly leased space minus vacated space—as a demand proxy. Q3 2023 saw 61 million square feet absorbed, slightly below the two-year average of 64 million. This suggests robust but moderating demand.

2.2 Supply: Completion Rates

Meanwhile, Q3 completions reached 51 million square feet, exceeding the two-year average of 47 million, indicating improving supply conditions.

2.3 Market Dynamics: Demand Still Dominates

Current conditions show demand remains strong enough to absorb most new supply. However, moderating demand growth alongside increasing completions may gradually rebalance the market, potentially leading to higher availability in the future.

Part 3: CBRE's Perspective – Strong Fundamentals Amid Potential Inflection

CBRE's analysis suggests industrial market fundamentals remain strong, though cyclical shifts may emerge.

3.1 Macroeconomic Support

Near-full employment, wage growth expectations, and resilient consumer activity provide economic support for continued industrial sector expansion.

3.2 E-commerce as Growth Engine

CBRE Americas Chief Economist Jeffrey Havsy identifies economic strength and e-commerce growth as key availability drivers, emphasizing logistics' critical economic role. E-commerce's direct-to-consumer model requires more distribution centers than traditional retail supply chains.

3.3 Potential Cycle Shift

With completions twice exceeding 50 million square feet in recent quarters—a historical inflection point—availability rates may soon stabilize before rising, signaling potential market rebalancing.

Part 4: Risk Factors – Challenges Ahead

Beyond supply growth, multiple risks could impact industrial real estate:

4.1 Macroeconomic Risks

Recessionary pressures could reduce consumer demand and industrial space needs as businesses cut inventories and operations.

4.2 Interest Rate Risks

Higher borrowing costs may constrain developer activity and business expansion plans.

4.3 Geopolitical Risks

Trade disruptions or conflicts could strain supply chains, affecting industrial space utilization.

Part 5: Future Outlook – Cautious Optimism

Long-term prospects remain positive despite near-term challenges, driven by e-commerce growth and logistics efficiency gains.

5.1 E-commerce Momentum

Online shopping's continued adoption will sustain demand for fulfillment centers, while automation and drone delivery technologies enhance operational efficiency.

5.2 Logistics Innovation

Improved inventory management and warehouse optimization will help businesses control costs while meeting delivery expectations.

5.3 Strategic Adaptation

Investors and developers must monitor market conditions closely, adjusting strategies to navigate potential volatility.

Part 6: Conclusion – Balancing Supply and Demand

The U.S. industrial real estate market approaches a potential inflection point after years of e-commerce-driven expansion. Maintaining market health requires balanced supply-demand dynamics and prudent investment strategies.

6.1 Market Equilibrium

Responsible development and regulatory oversight can prevent oversupply while meeting business needs.

6.2 Risk Management

Investors should carefully evaluate location, tenant quality, and growth potential when selecting projects.

6.3 Operational Flexibility

Adaptable strategies will help stakeholders navigate market cycles effectively.

Part 7: Future Trends – Innovation and Sustainability

Looking beyond current conditions, several trends will shape industrial real estate's future:

7.1 Technological Transformation

Automated warehouses, smart logistics systems, and data-driven decision-making will redefine operational efficiency.

7.2 Sustainable Development

Green building certifications, solar energy adoption, and water conservation measures will gain prominence.

7.3 Urban Integration

Mixed-use developments and urban last-mile facilities will blur traditional boundaries between industrial and residential zones.

7.4 Supply Chain Resilience

Diversified networks and strategic inventory management will help businesses withstand disruptions.

Part 8: Final Thoughts

The U.S. industrial real estate sector stands at a crossroads—poised for continued growth yet facing evolving challenges. Success will require balancing immediate opportunities with long-term strategic vision, technological adoption, and sustainable practices across this vital economic infrastructure.