Cross-border e-commerce sellers on Shopee should take note of significant updates to the platform’s operational rules, which could impact store performance if overlooked. The latest adjustments focus on logistics compliance, product standards, and seller performance metrics, aiming to enhance overall service quality.
Stricter Logistics Requirements
The most critical update involves logistics timelines. According to Shopee’s official announcement (August 2025), the platform now requires sellers to achieve an on-time shipment rate of 95% or higher—a substantial increase from previous thresholds. This change underscores the need for sellers to streamline fulfillment processes and monitor their performance metrics closely via the Shopee Seller Center.
Adapting to the New Standards
To maintain compliance, sellers are advised to:
- Optimize inventory management: Prevent delays caused by stock shortages through real-time tracking and demand forecasting.
- Partner with reliable logistics providers: Prioritize carriers with proven efficiency to meet tighter delivery windows.
- Conduct regular product audits: Ensure listings adhere to platform policies to avoid penalties affecting store ratings.
These measures will help sellers maintain competitiveness amid evolving marketplace dynamics. As platform standards continue to rise, proactive adaptation remains essential for sustained success.