Amazon Sellers Face New Postcard Verification Process

This article, presented in an informative blog style, comprehensively addresses common questions and concerns Amazon sellers may encounter during the postcard verification process. It covers key aspects such as address formatting, phone number input, courier selection, and reasons for verification. Practical advice and actionable steps are provided to help sellers successfully complete the verification process and avoid unnecessary anxiety. The guide aims to demystify the process and empower sellers to navigate postcard verification with confidence.
Amazon Sellers Face New Postcard Verification Process

Many Amazon sellers have recently received postcard verification requests, sparking concerns about account security. However, this verification process is not an indication of impending account termination or liquidation. As an experienced Amazon seller who recently completed this verification, I'll share practical insights to help you navigate the process smoothly.

1. Address Format: Chinese Characters Recommended

Amazon explicitly recommends using Chinese characters for address verification. While pinyin may theoretically work, Chinese characters ensure accurate delivery by local couriers.

Q: Will displaying a Chinese address on my storefront create issues?

A: The impact is negligible. Thousands of Chinese sellers use this format without problems.

2. Phone Number: Use Your Registered Mobile

Providing your registered mobile number is the safest option, facilitating courier communication. Including the "86" country code is optional—many sellers successfully receive postcards without it.

3. Residential Addresses Are Acceptable

Home addresses are perfectly valid for verification. For added precision, consider copying your utility bill address verbatim—this may prove helpful if your account undergoes secondary review.

4. Courier Services: SF Express vs. UPS

Amazon typically uses SF Express or UPS for delivery. SF Express offers faster service with real-time tracking via WeChat. UPS deliveries often require waiting for phone notifications or visiting pickup locations. Maintaining cooperative communication with couriers is advised.

5. Proxy Receipts: Officially Prohibited

Postcard envelopes explicitly prohibit proxy openings. SF Express couriers generally enforce this rule strictly, while UPS maintains particularly rigid policies regarding direct recipient receipt.

6. Delivery Timelines: Variable by Carrier

SF Express typically delivers within 2-3 days via air transport, requiring verification codes or ID numbers upon delivery. UPS timelines are less predictable, often requiring additional patience.

7. Verification Purpose: Routine Compliance

Postcard verification doesn't indicate account issues. Many established sellers receive these requests as part of Amazon's standard seller verification procedures to confirm operational authenticity.

8. Post-Verification Notifications: Often System Glitches

Some sellers continue receiving verification prompts after successful completion. These are typically system errors that can be safely ignored.

9. Additional Verification Considerations

  • Legible handwriting: Ensure all information is clearly written to avoid processing delays.
  • Precise address details: Verify all location elements (province, city, district, street, house number) for accurate delivery.
  • Document retention: Maintain verification records including tracking numbers and confirmation codes for potential future reference.

10. Key Recommendation: Methodical Approach

While Amazon's postcard verification requires attention to detail, careful completion of requirements typically ensures successful verification. Maintaining organized records and responding promptly to courier requests facilitates smooth processing.