For skiers tired of lugging around bulky equipment, Swedish brand Stolt of Sweden may have the answer. Their innovative BootSki —a pair of ultra-short skis no longer than snow boots—has taken social media by storm, redefining convenience on the slopes.
The compact design, praised for its lightweight maneuverability and beginner-friendly appeal, has generated staggering engagement. Within just three weeks of launch, TikTok videos featuring BootSki amassed over 140 million views , with numerous clips surpassing millions—some even reaching tens of millions.
This viral momentum has translated into robust sales, with the product now available across Nordic and North American markets. Industry analysts attribute Stolt of Sweden's success to its niche product differentiation and laser-focused short-form video strategy. As skiing gains global popularity, BootSki's unique proposition has carved out an entirely new consumer segment—offering a case study for smaller brands seeking market disruption.