In the world of cross-border e-commerce, countless operational techniques exist, yet industry leaders consistently emphasize that "70% of success comes from product selection." But is product selection truly more critical than operational skills? The answer is unequivocally yes. Product selection serves as the foundation—without a solid base, even the most sophisticated operational techniques cannot build a sustainable business.
OZON Platform Updates: What Sellers Need to Know
October brought significant operational changes to the OZON platform. Sellers must remain vigilant as overlooking these updates could lead to financial losses or even account suspension. While some new regulations present challenges, others offer streamlined processes and efficiency improvements for merchants.
Understanding Store Types: Local vs. Cross-Border
For newcomers to OZON, distinguishing between local and cross-border store models is essential:
- Local Stores offer advantages in logistics and customs clearance but require local resources and infrastructure.
- Cross-Border Stores provide simpler setup but face higher logistics costs and extended delivery times.
The optimal choice depends on each seller's specific circumstances and capabilities.
Seasonal Considerations and Regulatory Changes
As autumn progresses, Russian consumer demand shifts toward winter products. Additionally, significant regulatory changes will take effect across Russian e-commerce platforms—including OZON—starting September 1, 2025. These modifications will impact sellers differently, requiring careful preparation and strategic planning.
Success on OZON ultimately hinges on product selection. By mastering platform regulations, developing effective product selection strategies, and staying attuned to market demands, sellers can position themselves for sustainable growth in this competitive marketplace.