As digital traffic dividends diminish, skincare brand HomeFacialPro (HFP) has turned to artificial intelligence-generated content (AIGC) technology to maintain growth momentum while ensuring marketing effectiveness.
A Pioneer in Ingredient-Focused Skincare
Founded in 2014, HomeFacialPro established itself as one of China's first ingredient-driven skincare brands with the mission to become "the premier laboratory efficacy skincare brand." The company operates under the philosophy "move skin with ingredients," focusing on scientific formulations to provide targeted minimalist skincare solutions for younger consumers.
HFP maintains a large research center called hfp lab™, staffed by researchers from international prestige skincare groups. The brand has gained recognition for pushing boundaries in ingredient research while promoting industry understanding of novel components. Its product packaging features minimalist aesthetics accompanied by researcher signatures and "Researcher's Notes," reflecting the brand's commitment to product integrity and consumer transparency.
Full-Chain AIGC Collaboration for Video Production
HFP's partnership with technology firm Kuazi Tech centers on using AIGC to solve efficiency challenges in short video content production. Traditional video creation involves high costs and lengthy production cycles that struggle to meet brands' needs for rapid iteration and matrix marketing strategies.
The AIGC implementation enables automated generation of high-quality short video assets at scale, dramatically reducing production costs and timelines. This technological approach allows HFP to build more extensive and adaptable video marketing matrices to maintain consistent brand presence across platforms.
Data-Centric Growth Approach
The collaboration extends beyond technological implementation to establish a data-driven growth strategy. Through AIGC capabilities, HFP can rapidly test diverse video content formats, analyze user engagement metrics, and optimize content strategies to improve interaction rates and conversions.
The matrix marketing approach facilitates broader audience reach and enhanced brand visibility, ultimately translating to measurable sales growth. This methodology represents an evolution from traditional spray-and-pray advertising to precision content deployment.
The Future of AIGC in Beauty Marketing
The HFP-Kuazi Tech partnership offers a case study for AIGC applications in the beauty sector. As the technology matures, its implementation across content creation and marketing operations will likely expand. For beauty brands, AIGC adoption presents opportunities to enhance operational efficiency, reduce marketing expenditures, and better address consumers' personalized needs in an increasingly competitive market.