The pet food industry is undergoing significant transformation as growing consumer demand for pet health and nutrition drives continuous innovation. This report examines recent product launches from 27 brands including Bireji, Dr.Vet, Ranch Letter, Fat Face Cat House, and Wild Monster, analyzing market trends and product highlights to provide valuable insights for industry professionals and pet owners alike.
Pets have evolved beyond mere companions to become integral family members. As humans prioritize healthy diets, pet owners are increasingly seeking nutritionally balanced, high-quality food options for their furry family members.
1. Bireji: The Harmony of Natural Fresh Meat and Prebiotics
Bireji recently launched two notable products: the Vitality Fresh Can All-Life-Stage Fresh Meat Natural Main Meal Can and the Vitality Black Chicken Fresh Meat All-Life-Stage Cat Food PRO. Both emphasize "natural" and "fresh meat" concepts, addressing consumer concerns about pet food safety and nutrition.
- Vitality Fresh Can All-Life-Stage Fresh Meat Natural Main Meal Can (Launch: March 6, 2023; Channel: Offline)
- Vitality Black Chicken Fresh Meat All-Life-Stage Cat Food PRO (Launch: February 2, 2023; Channel: Offline)
2. Dr.Vet: High-Purity Fish Oil for Pet Health
Dr.Vet's 30% Pure Fish Oil (Launch: February 24, 2023; Channel: Online) focuses on skin and coat health. Using Peruvian deep-sea anchovies and salmon, the product achieves 99% purity with ≥30% Omega-3 content. Vitamin E enhances skin benefits, while fish-tail capsule packaging prevents oxidation.
3. Ranch Letter: Thick-Cut Pork Tenderloin Freeze-Dried Treats
The Thick-Cut Pork Tenderloin Freeze-Dried Cat & Dog Treats (Launch: March 13, 2023; Channel: Omnichannel) feature 100% fresh-cut pork tenderloin with no additives. Rich in vitamin B1 (7x chicken, 47x duck), these high-protein, low-fat treats suit sensitive stomachs while providing energy and dental benefits.
4. Fat Face Cat House: Canine Main Meal Freeze-Dried Food
The debut canine product, Bright Eyes Protection All-Round Canine Main Meal Freeze-Dried Food (Launch: March 7, 2023; Channel: Online), innovates with a "duck berry formula" containing 82.4% animal ingredients, 8.5% fruits/vegetables, and added glutathione and hyaluronic acid for comprehensive health support.
5. Wild Monster: Natural Beef Tendon for Dental Health
The Chewing Series - Beef Tendon (Launch: February 2023; Channel: Omnichannel) offers additive-free, collagen-rich chews with high toughness, suitable for small dogs and puppies. Double vacuum packaging ensures freshness.
6. Market Trends and Outlook
Key industry trends emerging from these product launches include:
- Natural and healthy formulations dominate , with grain-free, additive-free concepts becoming standard
- Functional foods gain popularity for addressing specific health concerns
- Ingredient quality upgrades with premium sourcing and transparent labeling
- Balanced nutrition and palatability receive equal emphasis
The pet food market continues evolving toward health-focused, natural, functional, and personalized products. Brands must innovate with high-quality, differentiated offerings while educating consumers about proper pet nutrition.