Instacart Expands 30minute Delivery Amid Grocery Ecommerce Battle
Instacart launches 30-minute delivery service, covering 15 cities. This accelerates competition in the fresh food e-commerce sector and may boost its valuation. However, the sustainability of this ultra-fast delivery model remains to be seen. The increased speed puts pressure on competitors and could reshape consumer expectations. Whether Instacart can maintain profitability while offering such rapid delivery is a key question for its long-term success.








