Amazon Sellers Can Now Adjust Ad Spend Hourly Via Adtomic

Amazon Sellers Can Now Adjust Ad Spend Hourly Via Adtomic

Helium 10 Adtomic enhances Amazon advertising with dayparting optimization! Precisely control your ad spend during peak performance hours to improve ACOS and drive more traffic. This upgrade automates ad management, helping boost sales and maximize ROI by focusing budget on the most profitable times of day. Optimize your campaigns by scheduling ads to run when customers are most likely to convert, leading to significant improvements in advertising efficiency and overall sales performance. This feature empowers sellers to refine their strategies and achieve better results.

12/29/2025 Logistics Industry Insights
Read More
Amazon Unveils Pricing Ad and Review Tactics for Product Success

Amazon Unveils Pricing Ad and Review Tactics for Product Success

This article delves into four key factors for successful Amazon new product launches: product differentiation, pricing strategy, advertising tactics, and new product reviews. Addressing the challenge of acquiring reviews for small and medium-sized sellers, it proposes leveraging the European or Canadian Vine program to accelerate review accumulation and then synchronizing them to the US marketplace. The article emphasizes that product quality is fundamental and that combining it with precise strategies can significantly increase the success rate of new product promotions.

12/29/2025 Logistics Encyclopedia
Read More
Amazon Sellers Struggle with Rising Ad Costs Amid Price Competition

Amazon Sellers Struggle with Rising Ad Costs Amid Price Competition

This article analyzes a successful Amazon advertising case study of a low AOV product. Through detailed operations and data-driven strategies, advertiser Frank successfully transformed a product with an AOV of only $8 into a bestseller, achieving improved rankings and increased order volume, which in turn boosted organic traffic. The case highlights the importance of understanding product strengths, implementing granular operational strategies, and continuously learning to optimize performance.

12/29/2025 Logistics Industry Insights
Read More
Amazon Sellers Optimize Ad Strategies Postprime Day for Higher ROI

Amazon Sellers Optimize Ad Strategies Postprime Day for Higher ROI

This article delves into the refined adjustments and efficient conclusion of advertising strategies during and after Amazon's major promotional events. It emphasizes phased budget adjustments, optimized allocation of advertising types, and crucial strategies such as timely loss prevention, budget reallocation, and traffic source expansion after the promotion. Furthermore, it highlights the importance of continuous monitoring and optimization to ensure that advertising campaigns consistently maintain optimal performance and maximize effectiveness. This approach aims to achieve the greatest possible return on investment from Amazon advertising efforts.

12/30/2025 Logistics Industry Insights
Read More
Ebay Sellers Urged to Optimize Ad Spend for Higher ROI

Ebay Sellers Urged to Optimize Ad Spend for Higher ROI

The eBay advertising fee rate directly impacts promotion effectiveness. This article delves into the core formula and influencing factors of eBay advertising fee rates. It provides practical strategies for optimizing advertising fee rates, improving conversion rates, and selecting keywords. The aim is to help sellers achieve more efficient advertising and a higher return on investment on the eBay platform. Understanding these factors is crucial for maximizing visibility and driving sales through eBay's advertising system.

12/30/2025 Logistics Encyclopedia
Read More
Youtube Increases Ad Revenue Share for Shorts Creators to 45

Youtube Increases Ad Revenue Share for Shorts Creators to 45

In response to competition from TikTok, YouTube announced that Shorts creators will receive 45% of ad revenue. This aims to attract more high-quality creators, enhance platform competitiveness, and address slowing ad revenue growth. The success of this new revenue-sharing model remains to be seen and requires market validation. Whether it can effectively compete with TikTok and other platforms will depend on creator adoption and viewer engagement.

12/30/2025 Logistics Industry Insights
Read More
Youtube Shares Ad Revenue with Shorts Creators to Rival Tiktok

Youtube Shares Ad Revenue with Shorts Creators to Rival Tiktok

YouTube has significantly lowered the monetization threshold for Shorts creators, offering up to 45% ad revenue sharing, aiming to attract more creators and counter TikTok's dominance. Brands going global should seize the opportunities presented by Shorts. Strategies include promoting channels, showcasing behind-the-scenes content, creating entertaining content, capitalizing on trends, and upgrading user-generated content. By leveraging these tactics, brands can effectively enhance their international brand awareness on the YouTube Shorts platform.

01/16/2026 Logistics Industry Insights
Read More
Amazon Sellers Boost Growth with Balanced Ad and Organic Strategies

Amazon Sellers Boost Growth with Balanced Ad and Organic Strategies

This paper delves into the problem of excessive advertising orders and insufficient organic orders faced by Amazon sellers, and proposes solutions. By analyzing the importance of keyword classification and layout, as well as reasonable advertising budget allocation strategies, it helps sellers break free from over-reliance on advertising, increase the organic traffic of listings, and create more competitive best-selling products. The focus is on shifting from paid advertising dependence to a more balanced and sustainable sales strategy for long-term success on Amazon.

01/16/2026 Logistics Industry Insights
Read More
Amazon Offers 1700 Ad Credits to Sellers in Seven Markets

Amazon Offers 1700 Ad Credits to Sellers in Seven Markets

Amazon is offering advertising vouchers, providing eligible sellers with up to $1400 in advertising benefits across seven marketplaces. Claiming the vouchers requires meeting specific criteria related to timing, ad setup, ASIN release date, and ad type. Sellers are advised to carefully select new products, precisely target their audience, and continuously optimize their campaigns to maximize the impact of the advertising vouchers and boost sales. This promotion is designed to help sellers effectively promote new products and drive growth on the Amazon platform.

01/16/2026 Logistics Industry Insights
Read More