Amazon Sellers Optimize Sponsored Brands for Growth

Amazon Sellers Optimize Sponsored Brands for Growth

This article delves into Amazon Sponsored Brands ads, explaining their definition and value. It proposes three core strategies: brand development, keyword optimization, and metric alignment. It also emphasizes considerations such as customized ad content and monitoring new brand metrics. Furthermore, it details various ad formats, including Product Collection ads, Store Spotlight ads, and Sponsored Brands Video ads. The aim is to help Amazon sellers effectively utilize Sponsored Brands ads to enhance brand awareness and boost sales performance.

12/30/2025 Logistics Encyclopedia
Read More
Supply Chain Professionals Explore 16 Career Transition Paths

Supply Chain Professionals Explore 16 Career Transition Paths

This article provides an in-depth analysis of 16 major transformation paths for supply chain professionals, covering internal lateral development, related functional extensions, professional consulting and training, cross-border integration into emerging fields, entrepreneurial transformation, and cross-industry transfer. It also offers robust job-change strategies, emphasizing capability building, internal transfers, and seizing mid-career window opportunities. The aim is to help practitioners achieve career mobility and build core competitiveness within the evolving supply chain landscape.

01/15/2026 Logistics Encyclopedia
Read More
USPS Expands Lastmile Delivery to Support Retailers

USPS Expands Lastmile Delivery to Support Retailers

The United States Postal Service (USPS) is expanding its last-mile delivery network by opening over 18,000 Delivery Destination Units (DDUs). This initiative aims to provide businesses of all sizes with more convenient and efficient logistics services. By leveraging this expanded network, USPS intends to shorten delivery times, reduce operational costs, and improve customer satisfaction. This expansion is expected to foster innovation and development within the broader logistics industry, ultimately benefiting both businesses and consumers through enhanced delivery capabilities.

01/15/2026 Logistics
Read More
AI Boosts Mangos Supply Chain Quality and Compliance

AI Boosts Mangos Supply Chain Quality and Compliance

Mango optimizes supply chain quality and compliance using Inspectorio's AI-powered tools. This enables centralized data management, enhanced visibility, and improved decision-making. By leveraging AI, Mango strengthens its supply chain, ensuring adherence to quality standards and regulatory requirements. The platform's capabilities contribute to increased efficiency, reduced risks, and ultimately, support Mango's commitment to sustainable development within its global supply network. This proactive approach allows for better control and responsiveness in a dynamic and complex global marketplace.

01/15/2026 Logistics Industry Insights
Read More
Amazon Ends FBA Inventory Commingling for Sellers

Amazon Ends FBA Inventory Commingling for Sellers

Amazon FBA will end commingled inventory and transition to independent inventory management, aiming to combat counterfeiting and enhance brand seller advantages. The new rules will increase the cost and operational risks for counterfeiters, prompting sellers to shift towards precise operations, including product development, brand building, and inventory optimization. Cross-border e-commerce ERP systems can help sellers achieve multi-channel fulfillment, intelligent inventory planning, and financial transparency, seizing the growth opportunities brought about by the new regulations.

01/15/2026 Logistics Industry Insights
Read More
Onego Bio Advances Fungal Fermentation Using trichoderma Reesei

Onego Bio Advances Fungal Fermentation Using trichoderma Reesei

Onego Bio launches the "Unlocking Trichoderma reesei" campaign to showcase the potential of its microbial platform, Trichoderma reesei, behind Bioalbumen®. Through workshops and cooking demonstrations, the campaign will delve into the advantages of Trichoderma reesei in protein production, market economics, and food applications. This initiative aims to foster the future development of sustainable protein sources. The events will highlight the versatility and efficiency of using this specific fungus for creating novel and environmentally friendly food solutions.

01/15/2026 Logistics Industry Insights
Read More
Expert Shares Costsaving Strategies for Package Shipping

Expert Shares Costsaving Strategies for Package Shipping

Robert Persuit, a seasoned Business Development Director at ShipMatrix, leverages his 40 years of transportation experience, including 15 years in parcel carrier operations management, to help companies optimize their logistics budgets. He provides expert analysis of current shipping practices and develops customized solutions to reduce costs, improve efficiency, and ultimately help businesses achieve their logistics cost control objectives. His expertise is invaluable for companies seeking to streamline their parcel shipping and optimize their overall logistics operations.

01/07/2026 Logistics Industry Insights
Read More
Niger Customs Upgrades HR Systems to Boost Border Efficiency

Niger Customs Upgrades HR Systems to Boost Border Efficiency

With the support of the WCO-WACAM project, Niger Customs launched a human resource management modernization project. This initiative aims to raise awareness and garner broad support for HR modernization both within and outside the customs administration through change management and communication activities. By diagnosing challenges, building a competency framework, and conducting pilot programs, Niger Customs is committed to building an efficient, professional, and dynamic workforce. This workforce will contribute to the country's economic development and ensure its security.

01/07/2026 Customs Knowledge
Read More
Wcos WACAM Project Modernizes Customs HRM in West and Central Africa

Wcos WACAM Project Modernizes Customs HRM in West and Central Africa

The World Customs Organization (WCO) - West and Central Africa Capacity Building Working Group (WACAM) project expanded to Central Africa, aiming to enhance customs human resource management in the region. Through regional workshops and on-site support to Gabon Customs, the project has made significant progress in areas such as competency models and job management. This project will continue to support the modernization of human resource management in West and Central African customs administrations, contributing to regional development.

01/07/2026 Customs Knowledge
Read More
Nicaragua Launches AEO Program to Streamline Trade

Nicaragua Launches AEO Program to Streamline Trade

Nicaragua has launched an AEO pilot program, supported by the WCO, aimed at enhancing customs capacity, streamlining clearance procedures, reducing business operating costs, and boosting international trade competitiveness. The program includes AEO certification and Time Release Studies, designed to create an efficient and convenient customs environment and promote Nicaragua's economic development. This initiative is expected to significantly improve the ease of doing business and attract foreign investment by fostering a more predictable and reliable trade ecosystem.

01/07/2026 Customs Knowledge
Read More