Amazon Sellers Combat Listing Hijacking Fraud

Amazon Sellers Combat Listing Hijacking Fraud

Amazon sellers are increasingly facing the problem of malicious listing hijacking. This paper details how to effectively combat this issue and protect your business reputation by leveraging official Amazon resources (such as Brand Registry and complaint mechanisms), strengthening brand protection measures, utilizing monitoring tools and technical means, taking legal action when necessary, and maintaining good communication. A multi-pronged approach is crucial to effectively address malicious listing hijacking and safeguard your brand on the Amazon marketplace.

01/21/2026 Customs Knowledge
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Amazon Sellers Face Crossborder Hijacking Seek Solutions

Amazon Sellers Face Crossborder Hijacking Seek Solutions

This article delves into the cross-site piggybacking issue faced by Amazon sellers, revealing its principles and harms, and providing detailed countermeasures. It emphasizes the importance of intellectual property protection and introduces brand protection tools offered by Amazon. The aim is to help sellers build a solid anti-piggybacking "fortress" to protect their brand and interests. The article covers proactive and reactive strategies, including brand registry enrollment, trademark registration, and reporting violations to Amazon. By implementing these measures, sellers can mitigate the risks associated with unauthorized product listings and maintain control over their brand presence.

12/31/2025 Logistics Industry Insights
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Key Youtube Metrics Boost Sales Growth for Marketers

Key Youtube Metrics Boost Sales Growth for Marketers

This article analyzes key YouTube marketing metrics, such as impressions, views, and engagement. It compares data from Google Ads and YouTube Analytics to guide ad optimization, ultimately aiming to improve brand awareness and drive conversions. Understanding these metrics allows for more effective campaign management and a better return on investment. By focusing on data-driven insights, businesses can leverage YouTube to achieve significant sales growth and build a strong online presence.

01/07/2026 Logistics Encyclopedia
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Amazon Hosts Ecommerce Export Event in Quanzhou

Amazon Hosts Ecommerce Export Event in Quanzhou

The "Amazon Brand Globalization Growth Camp (Quanzhou Station)" event will be held on August 7th, focusing on key aspects such as brand marketing, compliant operations, advertising optimization, and private domain traffic. Amazon official instructors, lawyers, and logistics experts will provide practical guidance to Quanzhou sellers, helping brands achieve sustainable growth on the Amazon platform. The event aims to equip sellers with the knowledge and strategies needed to navigate the complexities of the Amazon marketplace and build successful global brands.

02/03/2026 Logistics Industry Insights
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Amazon Sellers Urged to Tackle Counterfeits Safeguard Brands

Amazon Sellers Urged to Tackle Counterfeits Safeguard Brands

Amazon listing hijacking is increasingly threatening brand sellers. Amazon protects intellectual property through measures such as Brand Registry, Transparency Program, and Project Zero. Sellers should register trademarks, monitor listings, report infringements, and differentiate their products to proactively defend their rights. By taking these steps, sellers can contribute to a healthier Amazon ecosystem and combat the negative impacts of listing hijacking. It's crucial for brands to actively protect their IP and differentiate themselves to thrive in the competitive Amazon marketplace.

02/06/2026 Customs Knowledge
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Amazon Sellers in Shenzhen Achieve 61 Ad ROI

Amazon Sellers in Shenzhen Achieve 61 Ad ROI

This article analyzes how Zeitgeist, a large Shenzhen-based seller, achieves high returns through Amazon Advertising amidst rising ad costs. It delves into the differences between Amazon Advertising and other channels, and proposes strategies to address challenges such as European and American inflation, fragmented attention, traffic dispersion, and time fragmentation. These strategies include refined operations, creating high-quality ad content, building a comprehensive omnichannel data analysis system, and achieving all-round brand exposure. The focus is on optimizing Amazon advertising for profitability in a competitive environment.

12/30/2025 Logistics Industry Insights
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Amazon Sellers Suspended After Reporting Counterfeits Sparking Program Scrutiny

Amazon Sellers Suspended After Reporting Counterfeits Sparking Program Scrutiny

This article reveals a case where an Amazon seller's complaint against counterfeiters backfired, resulting in their account being restricted. It analyzes the reasons for the locked brand reporting function and provides recovery methods. Furthermore, it highlights the Amazon Transparency Program, emphasizing its effectiveness in brand protection. The article details the eligibility requirements and advantages of joining the program, offering practical advice for sellers to safeguard their brand on Amazon. The program helps to prevent counterfeiting and ensures customers receive genuine products.

12/30/2025 Customs Knowledge
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Ecommerce Faces Tariffs Tech Shifts in Crossborder Trade

Ecommerce Faces Tariffs Tech Shifts in Crossborder Trade

Global trade changes are impacting cross-border e-commerce. Platforms like Amazon, TikTok Shop, and SHEIN are introducing new regulations, requiring businesses to innovate and adapt to seize opportunities. Companies need to understand the evolving landscape of tariff policies and platform rules to remain competitive. This includes exploring new markets, optimizing supply chains, and leveraging data analytics to make informed decisions. Success in this dynamic environment hinges on agility and a proactive approach to navigating the complexities of international trade.

02/05/2026 Customs Knowledge
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Amazon Sponsored Brands Key Strategies to Increase Conversions

Amazon Sponsored Brands Key Strategies to Increase Conversions

This article provides an in-depth analysis of Amazon Branded Ads, offering seven key strategies to help sellers optimize their campaigns, boost brand awareness, and increase sales. These strategies encompass search term refinement, keyword optimization, bid adjustments, ad copy enhancements, A/B testing, data analysis, and prioritizing first-page visibility. By mastering these techniques, sellers can effectively improve ad performance and achieve significant business growth on the Amazon platform.

01/05/2026 Logistics Encyclopedia
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Amazon Expands Streaming TV Ads for Targeted Growth

Amazon Expands Streaming TV Ads for Targeted Growth

Amazon Streaming TV (STV) ads leverage streaming platforms and Amazon data for precise targeting, enhancing brand awareness and conversion rates. Compared to traditional TV ads, STV advertising is more cost-effective, effectively reaching new customers and capturing a larger share of mid-to-long-term purchases. This article provides an in-depth analysis of STV advertising's operation, advantages, and suitability, helping you assess whether it's a good fit for your business growth. It highlights the targeted reach and data-driven approach that sets STV apart.

12/29/2025 Logistics Industry Insights
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