Amazon Introduces New Seller Badges to Highlight Top Products

Amazon Introduces New Seller Badges to Highlight Top Products

Amazon's traffic rules are undergoing significant changes! The "Amazon's Choice" badge has been replaced by three new badges, marking the arrival of a refined traffic operation era. This article provides an in-depth interpretation of the meaning and acquisition strategies of the new badges, and analyzes the impact of Amazon's policy changes on sellers. It aims to help sellers seize new opportunities and achieve sales growth by understanding these changes and adapting their strategies accordingly. This shift requires a more nuanced approach to product listing optimization and marketing efforts.

01/05/2026 Logistics Industry Insights
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Amazon Sellers Adopt New Strategies to Improve Search Rankings

Amazon Sellers Adopt New Strategies to Improve Search Rankings

A key aspect of Amazon operations is improving a product's organic ranking in search results to reach the top positions. This allows businesses to benefit from organic traffic, reduce advertising costs, and increase profitability. Strategies such as optimizing listings, improving conversion rates, and strategically using advertising can effectively enhance product ranking and create bestsellers.

01/05/2026 Logistics Industry Insights
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Amazon Sellers Adopt New Strategies to Boost Product Selection

Amazon Sellers Adopt New Strategies to Boost Product Selection

This paper addresses the challenges faced by Amazon sellers in product selection. It proposes a product selection dimension pyramid model, emphasizing the importance of differentiation innovation and data analysis. Practical product selection tools and strategies are provided to help sellers overcome the misconception that the platform is failing and improve their product selection capabilities. The model aims to guide sellers towards identifying unique and profitable products by leveraging data-driven insights and innovative approaches.

01/05/2026 Logistics Industry Insights
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Amazon Sellers Revamp Older Listings with New Product Strategies

Amazon Sellers Revamp Older Listings with New Product Strategies

This article addresses the challenges of re-launching old products on Amazon and proposes a solution based on adjusting new product advertising strategies. By focusing on manual advertising, employing a combination of 'Campaign + Match Type' approach, and strategically controlling bids and budgets, sellers can effectively capture search traffic and revitalize sales for older listings. The article emphasizes the importance of precise targeting and continuous optimization, providing practical guidance for successfully re-launching old products on Amazon. It highlights how to achieve a sales turnaround by leveraging targeted advertising and diligent management.

01/05/2026 Logistics Encyclopedia
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Amazon Ads Introduces New Tools to Fight Invalid Traffic

Amazon Ads Introduces New Tools to Fight Invalid Traffic

Amazon introduces the "Total Traffic and Invalid Traffic Report" to help sellers accurately identify invalid traffic and optimize advertising strategies. The report provides detailed data metrics, revealing the sources of invalid traffic, protecting seller rights, and improving advertising ROI. It's a crucial tool for refined Amazon advertising operations, enabling sellers to make data-driven decisions and maximize the effectiveness of their campaigns by understanding and mitigating wasted ad spend due to fraudulent or non-genuine traffic.

01/06/2026 Logistics Industry Insights
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Amazon Sellers Hit by New Storage Fees Inventory Limits

Amazon Sellers Hit by New Storage Fees Inventory Limits

Significant changes may be coming to Amazon's warehousing policies, potentially ushering in an era of paid storage! Sellers face multiple pressures including reduced storage capacity and increased operating costs. Strategic adjustments are crucial, such as shortening product lines, focusing on high-quality, best-selling items, and optimizing operational details. Only by adapting to these changes can sellers survive in the competitive market and achieve significant sales growth.

01/06/2026 Warehousing
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Amazon Sellers Adapt Strategies for Chinese New Year Sales

Amazon Sellers Adapt Strategies for Chinese New Year Sales

This article provides Amazon sellers with a comprehensive guide to store operations during the Chinese New Year holiday. It covers holiday mode settings, different strategies for FBM and FBA sellers, pre- and post-holiday precautions, and the development of contingency plans. The aim is to help sellers enjoy the holiday while ensuring the normal operation of their stores and even seizing business opportunities. It offers practical advice on managing inventory, customer service, and advertising campaigns to minimize disruptions and maximize sales during this crucial period.

01/06/2026 Logistics Encyclopedia
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Amazon FBM Sellers Gain from UPS Return Policy Change

Amazon FBM Sellers Gain from UPS Return Policy Change

Good news for Amazon FBM sellers! The return policy has been updated, and UPS has been temporarily added as a shipping option, helping sellers reduce return costs and improve operational efficiency. Understand the freight calculation rules, surcharges, and maximum limitations to seize opportunities, optimize operations, and maximize profits. This new policy allows for greater flexibility in returns and shipping, potentially streamlining the process and reducing financial burdens for FBM sellers using UPS.

01/04/2026 Logistics
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Amazon Shifts Return Label Fee Burden to Sellers

Amazon Shifts Return Label Fee Burden to Sellers

Amazon US is updating its self-fulfilled return policy. Starting January 14th, sellers will be responsible for shipping fee adjustments caused by inaccurate return label information. Sellers must ensure accurate product information, maintain valid return addresses, and monitor returned packages. Additionally, Amazon is partnering with Shutterstock to offer free image resources, helping sellers improve product presentation. Adhering to platform rules is crucial for long-term store operation. This change highlights the importance of accurate information and proactive management of returns for Amazon sellers.

01/04/2026 Logistics
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Amazon Sellers Adopt Compliant Review Strategies to Boost Sales

Amazon Sellers Adopt Compliant Review Strategies to Boost Sales

This paper delves into how Amazon sellers can effectively obtain genuine product reviews, boost product sales and brand reputation while adhering to platform rules. It explores compliant strategies such as in-package inserts, email follow-ups, and providing value-added content. The study emphasizes the importance of staying informed about evolving Amazon policies to maintain compliance and optimize strategies for review acquisition and sales growth. Continuous monitoring of policy changes is crucial for long-term success on the Amazon platform.

12/31/2025 Logistics Industry Insights
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