Amazon Launches New Ad Tools for Holiday Shopping Season

Amazon Launches New Ad Tools for Holiday Shopping Season

Amazon introduces three new advertising features to boost peak season sales: a quick-look plugin for instant performance statistics, budget rules for intelligent control, and a brand store traffic generation feature for a dedicated traffic entry point. Sellers can leverage these tools to pinpoint issues, optimize targeting strategies, enhance brand image, and improve user engagement, ultimately driving sales growth. These updates allow for more efficient campaign management and better ROI during the crucial holiday shopping period.

12/30/2025 Logistics Industry Insights
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Amazon Sellers Adopt New Strategies to Stabilize Sales Growth

Amazon Sellers Adopt New Strategies to Stabilize Sales Growth

Amazon sellers often face sales fluctuations due to factors like unstable new product foundations, reliance on long-tail traffic, lack of core keyword rankings, poor ad placement, insufficient proactive promotion, and single traffic sources. To address this, sellers should optimize products, expand traffic channels, refine keyword operations, develop advertising strategies, monitor market trends, and build a data analysis system. By establishing reliable traffic sources, sellers can mitigate uncertainty risks and achieve stable growth. Focus on building a diversified and sustainable traffic strategy for long-term stability.

12/30/2025 Logistics Industry Insights
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Amazon Imposes New Storage Fees Urges Sellers to Adapt

Amazon Imposes New Storage Fees Urges Sellers to Adapt

Amazon introduces a new storage utilization surcharge, increasing costs for sellers with low sales velocity. To mitigate this, sellers need to refine inventory management, optimize listings, participate in promotions, drive external traffic, and strategically plan shipments. These strategies are crucial for adapting to the new regulations and maintaining profitability. Effective inventory management and sales optimization are key to minimizing the impact of the surcharge and ensuring continued success on the Amazon platform.

12/30/2025 Warehousing
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Amazon Sellers Adopt New Strategies to Boost Ad Traffic

Amazon Sellers Adopt New Strategies to Boost Ad Traffic

This article delves into the common issue of excessive product page exposure in Amazon advertising campaigns. It analyzes the underlying causes and provides a range of practical optimization strategies, including increasing bids, improving keyword weighting, and optimizing listings. The aim is to help sellers precisely direct advertising traffic to the search results page, thereby enhancing advertising effectiveness and ROI by minimizing wasted clicks on the product page itself and maximizing visibility where customers are actively searching.

12/30/2025 Customs Knowledge
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Amazon Expands Seller Access to 30 New European Markets

Amazon Expands Seller Access to 30 New European Markets

Amazon's European Export program has been significantly upgraded, allowing sellers to sell products to over 30 European countries and regions with just one European site. This program simplifies operations, reduces tax risks, and expands sales reach, offering Chinese sellers an excellent opportunity to expand into the European market. Both FBA and MFN are supported, providing sellers with flexible logistics options. This upgrade streamlines the process of exporting to Europe, making it easier for businesses to reach a wider customer base and grow their presence in the European e-commerce landscape.

01/04/2026 Logistics
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Amazon Sellers Gain Edge With Sifs New Advertising Tool

Amazon Sellers Gain Edge With Sifs New Advertising Tool

SIF Advertising Insight helps Amazon sellers understand competitor advertising strategies. By analyzing competitor campaigns, ad groups, and keywords, it infers their keywords, match types, and CPCs. This allows sellers to optimize their own advertising structure and budget allocation, seize market opportunities, and enhance competitiveness. It provides insights into competitor's ad activities, enabling data-driven decisions for improved performance and market share on Amazon. Ultimately, SIF empowers sellers to stay ahead of the competition through informed advertising strategies.

01/04/2026 Logistics Industry Insights
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Amazon Aggregators Face Decline As Sellers Seek New Strategies

Amazon Aggregators Face Decline As Sellers Seek New Strategies

This article analyzes the transition of the Amazon store acquisition market from boom to bust, exploring the financing and operational challenges faced by aggregators and forecasting future trends. It also proposes strategies for sellers to cope with market changes, including improving operational capabilities, diversifying development, maintaining rationality, and paying attention to industry dynamics. The aim is to help sellers seize opportunities and maximize value in a changing market environment.

01/04/2026 Logistics Industry Insights
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Amazon Sellers Adopt New Tactics to Counter Negative Reviews

Amazon Sellers Adopt New Tactics to Counter Negative Reviews

This article delves into common strategies for Amazon sellers to handle negative reviews, including email communication, contacting buyers on the platform, using the Report Abuse feature, highlighting positive Q&A, and leveraging buyer show videos. From a data analysis perspective, it emphasizes the importance of quantifying the impact of negative reviews, continuous monitoring, analyzing root causes, optimizing product descriptions, and improving customer service quality. The aim is to help sellers manage negative reviews more effectively and enhance product competitiveness.

01/06/2026 Logistics Industry Insights
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Amazon Sellers Leverage New Release Rank to Drive Sales

Amazon Sellers Leverage New Release Rank to Drive Sales

This article deeply analyzes the reasons why new Amazon products fail to rank on the 'New Releases' list. It examines various dimensions, including category node selection, keyword relevance, reviews, conversion rate, and sales performance. Practical techniques are provided to help sellers overcome bottlenecks, improve their new product's ranking on the 'New Releases' list, and ultimately achieve sales growth. The analysis provides actionable insights for optimizing listings and boosting visibility for new products on Amazon.

01/06/2026 Logistics Encyclopedia
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Amazon Simplifies FBA Inventory Tracking with New Ledger Report

Amazon Simplifies FBA Inventory Tracking with New Ledger Report

Amazon introduces the Unified Inventory Ledger report, streamlining FBA inventory tracking and management. This aims to improve efficiency, enhance visibility, and optimize costs. The report provides a comprehensive view of inventory across the FBA network, enabling sellers to better understand their stock levels, identify potential issues, and make data-driven decisions. By simplifying inventory reconciliation and providing actionable insights, Amazon empowers sellers to optimize their FBA operations and improve their bottom line.

01/06/2026 Logistics
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