Chinese Amazon Sellers Boost Global Sales by Improving Conversion Rates

Chinese Amazon Sellers Boost Global Sales by Improving Conversion Rates

Chinese sellers dominate best-selling products on Amazon US, but face low conversion rates. This article highlights that precise product selection, listing optimization, and compliant operations are crucial for improving operational efficiency. Sellers need to rely on data analysis to optimize product information and strictly adhere to platform rules to break through bottlenecks and achieve profitable growth. By focusing on these key areas, Chinese sellers can enhance their performance and capitalize on the opportunities within the competitive Amazon marketplace.

01/27/2026 Customs Knowledge
Read More
Amazon Sellers Boost Sales With Optimized Product Images

Amazon Sellers Boost Sales With Optimized Product Images

Amazon main images are crucial for product click-through rates and conversion rates. This article provides a detailed analysis of the importance of main images from a sales perspective, covering size and format requirements, as well as specific rules for main and supplementary images. The goal is to help sellers create more compelling main images and enhance product competitiveness on the Amazon platform. By optimizing the main image, sellers can attract more potential customers and ultimately increase sales.

01/30/2026 Logistics Encyclopedia
Read More
New Regulations Announced: Civil Aviation Cargo Transport Management Rules to Take Effect in 2024

New Regulations Announced: Civil Aviation Cargo Transport Management Rules to Take Effect in 2024

The new 'Regulations on Civil Aviation Cargo Transportation' will officially take effect on December 1, 2024. These regulations aim to ensure aviation transportation safety, improve service quality, clarify responsibilities, and maintain market order. All parties, including shippers and carriers, will carry significant responsibilities, while the introduction of electronic documents and a complaint mechanism will promote modernization and transparency in the industry.

07/09/2024 Logistics
Read More
The Hague Protocol An Analysis of New Standards and Rules in International Air Transport

The Hague Protocol An Analysis of New Standards and Rules in International Air Transport

The Hague Protocol, as a significant amendment to the Warsaw Convention of 1955, clarified the regulations governing international air transport. It established clearer standards for passenger tickets, baggage tickets, and cargo transportation, holding carriers accountable for errors in information provided by shippers. This marked a modernization of the air transport industry and strengthened the protection of the rights of all parties involved in transportation.

07/28/2025 Logistics Encyclopedia
Read More
Amazon Sellers Gain Edge with Advanced PPC Keyword Tactics

Amazon Sellers Gain Edge with Advanced PPC Keyword Tactics

This article provides an in-depth analysis of keyword selection strategies and algorithm mechanisms for Amazon PPC advertising. It emphasizes the importance of patient PPC campaign management, the synergy with organic search rankings, and the supplementary role of PPC. The article highlights three key dimensions of ad ranking rules: new ad weight, the limitations of bidding, and the central role of performance. Combining automatic and manual keyword selection strategies, it recommends using long-tail keywords and relevance principles to improve ad precision and conversion rates. This approach aims to optimize PPC campaigns for better results.

01/05/2026 Logistics Encyclopedia
Read More
Amazon Extends send to Amazon FBA Transition Amid Seller Feedback

Amazon Extends send to Amazon FBA Transition Amid Seller Feedback

Amazon extends the transition period for the new FBA process until October, with the old process available until October 16th. Shipping plans can be edited until November 29th. This extension aims to address seller concerns and provide more time to adapt to the changes. Amazon is responding to feedback and allowing sellers a longer runway to implement the new 'Send to Amazon' workflow.

12/31/2025 Logistics
Read More
Effective Strategies for Naming Your Amazon Store

Effective Strategies for Naming Your Amazon Store

This article delves into the importance and strategies of naming an Amazon store, emphasizing the three golden rules: name consistency, brand alignment, and seller type matching. It also details six key elements: memorability, professionalism, positivity, keyword optimization, evergreen principles, and avoiding generic names. Finally, it provides practical tools like brainstorming methods and store name generators to help sellers create unique and eye-catching Amazon store names. The article aims to guide sellers in building a strong brand identity through effective naming strategies.

01/04/2026 Logistics Encyclopedia
Read More
Amazon Sellers Guide to Keyword Optimization for Listings

Amazon Sellers Guide to Keyword Optimization for Listings

This article provides an in-depth analysis of Amazon Listing keyword research and placement strategies, emphasizing the importance of keywords for Listing traffic. It details keyword classification, research methodologies, and the rules for incorporating keywords within Listing copy. The aim is to help sellers improve Listing visibility and conversion rates, ultimately driving sales growth. It covers how to effectively research, categorize, and strategically embed relevant keywords into your product listings to maximize organic reach and boost your product's performance on Amazon.

01/07/2026 Logistics Encyclopedia
Read More
Amazon Tightens Enforcement on Product Variation Violations

Amazon Tightens Enforcement on Product Variation Violations

Amazon is strictly investigating variation violations. Sellers need to understand the three iron rules of variation compliance to avoid misuse, non-compliant merging, and repeated splitting of variations. Upon receiving a warning email, sellers should carefully read it, conduct a comprehensive investigation, and immediately rectify the issues. Submit a Plan of Action (POA) that includes admitting the mistake, analyzing the reasons, providing evidence, and guaranteeing compliance to improve the appeal success rate. Compliant operation is the cornerstone of successful store operations on Amazon.

01/06/2026 Logistics Industry Insights
Read More
Amazon Sellers Face Compliance Challenges in Afterlife Product Market

Amazon Sellers Face Compliance Challenges in Afterlife Product Market

This article provides an in-depth analysis of compliance operation key points for the funeral supplies category on Amazon, including admission rules, product classification, logistics requirements, and frequently asked questions. It emphasizes the importance of compliance and offers practical operational guidance for cross-border e-commerce practitioners, helping them safely navigate and profit from the Amazon platform. This guide aims to assist sellers in understanding and adhering to Amazon's regulations to avoid penalties and ensure smooth business operations within this specific niche.

02/11/2026 Logistics Industry Insights
Read More