Amazon Advertisers Shift from Ineffective Refined Strategies

Amazon Advertisers Shift from Ineffective Refined Strategies

This article delves into the common pitfall of "over-granularity" in Amazon advertising, revealing its negative impacts through case studies. It emphasizes that true precision operation should leverage intelligent tools, such as Youmai Cloud's Advertising GPS feature, to achieve intelligent control of advertising, improve efficiency and accuracy, and ultimately achieve a leap in advertising performance. The article advocates for a balanced approach, using smart technology to refine targeting and bidding strategies for optimal results, rather than relying solely on manual, overly-detailed adjustments.

01/06/2026 Logistics Industry Insights
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Amazon Reduces Review Visibility Sparking Seller Concerns

Amazon Reduces Review Visibility Sparking Seller Concerns

Amazon is adjusting its front-end display by hiding the number of reviews for some products, instead showing star ratings and the percentage of positive reviews. This aims to incentivize new products, improve product quality, and optimize the platform ecosystem. Sellers need to focus on product quality and service, acquire reviews compliantly, and monitor data changes to adjust their operation strategies accordingly. This change encourages a shift back to focusing on the inherent value and customer satisfaction associated with the product itself.

01/05/2026 Logistics Industry Insights
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AI Startup Sprite Transforms Amazon Crossborder Ecommerce

AI Startup Sprite Transforms Amazon Crossborder Ecommerce

Seller Sprite showcased its AI-powered product selection and operation advantages at the Amazon summit, aiming to empower sellers' globalization efforts. Chinese sellers remain a primary driver of growth, and AI-driven innovation in high-quality products is crucial. The platform highlights how AI can help sellers identify trending products, optimize listings, and improve overall efficiency in the competitive cross-border e-commerce market. By leveraging AI, sellers can gain a competitive edge and effectively navigate the complexities of international markets.

01/26/2026 Logistics Industry Insights
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Amazon Europe Tightens KYC Rules for Sellers

Amazon Europe Tightens KYC Rules for Sellers

Amazon Europe Station has suddenly launched a full KYC audit, requiring even old accounts to submit household registration books and articles of association. This article provides a detailed interpretation of the requirements, required materials, and upload specifications for this audit. It also offers a guide to avoid common pitfalls, helping sellers successfully pass the audit and avoid the risk of store removal. The audit impacts a wide range of sellers and proactive preparation is crucial for continued operation on the European marketplace.

02/11/2026 Customs Knowledge
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US Art Market Expands As Chinese Sellers Target Amazon

US Art Market Expands As Chinese Sellers Target Amazon

This paper delves into the operational strategies and product selection guidelines for selling calligraphy and paintings on Amazon's US marketplace. It analyzes market opportunities and challenges, proposes selection criteria for high-quality artworks, and details store operation techniques. The aim is to help sellers stand out in a competitive market and achieve sales growth. Furthermore, it addresses frequently asked questions, providing sellers with more comprehensive guidance. This research offers practical insights for navigating the complexities of selling art on Amazon and maximizing profitability.

02/02/2026 Logistics Encyclopedia
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Amazon Suspends Sellers Over Child Jewelry Certification Issues

Amazon Suspends Sellers Over Child Jewelry Certification Issues

Amazon has recently intensified its scrutiny of certificate fraud, leading to many listings being mistakenly identified as "children's jewelry" and removed, causing panic among sellers. This article analyzes the reasons behind the incident, pointing out that some sellers forging CPC certificates is an underlying cause, and the platform's upgraded review process is a direct cause. It also provides sellers with suggestions for self-inspection, preparing evidence, and actively appealing, emphasizing the importance of compliant operation to avoid future issues and ensure listing reinstatement.

12/31/2025 Logistics Industry Insights
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Amazon Sellers Can Remove Problem Skus Using Inventory Loader

Amazon Sellers Can Remove Problem Skus Using Inventory Loader

This article provides a detailed guide for Amazon sellers on how to use the Inventory Loader tool to remove problematic SKUs and safely restore listings, preventing loss of sales and reviews. It covers pre-operation preparations, step-by-step instructions, precautions, and other uses of the Inventory Loader tool. The aim is to help sellers efficiently manage their products and solve operational challenges. By following these guidelines, sellers can maintain a healthy inventory and avoid negative impacts on their business performance.

12/29/2025 Logistics Encyclopedia
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Amazon Removes Thousands of Sellers in Brand Registry Crackdown

Amazon Removes Thousands of Sellers in Brand Registry Crackdown

Amazon's large-scale brand removal event affected over 8,000 brands, causing panic among sellers. This article delves into the causes, including problematic trademarks, brand abuse, and inconsistent entities. It provides official solutions: verifying the relationship between brand owner and account owner. Furthermore, it shares appeal strategies, success stories, and compliance operation suggestions to help sellers navigate the crisis. The article aims to equip sellers with the knowledge and tools to address brand removal issues and maintain a compliant presence on Amazon.

12/30/2025 Logistics Industry Insights
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Walmart Amazon Drive Supply Chain Automation Surge

Walmart Amazon Drive Supply Chain Automation Surge

Walmart and Amazon are leading the supply chain automation revolution by deploying smart sensors, robots, and artificial intelligence to achieve real-time inventory tracking, cold chain compliance, and process optimization. Other companies are also actively embracing automation technologies to improve efficiency and competitiveness. Supply chain automation has become a reality, and businesses need to actively embrace it to remain competitive in the future. This includes optimizing warehouse management and implementing smart logistics solutions for a more streamlined and efficient operation.

02/04/2026 Warehousing
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Amazon Sellers Face Rising FBA Shipment Rejections

Amazon Sellers Face Rising FBA Shipment Rejections

Amazon FBA warehouse rejections are caused by various factors, including warehouse overload, system glitches, and seller non-compliance in labeling, packaging, and dimensions. Logistics providers' negligence in palletization, vehicle type, and delivery appointments also contributes. This article delves into these rejection reasons and provides corresponding strategies to help sellers mitigate risks and ensure the smooth operation of their FBA business. It aims to offer practical solutions for avoiding common pitfalls and successfully navigating the FBA inbound process, ultimately minimizing disruptions and maximizing efficiency.

01/16/2026 Logistics Encyclopedia
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