Amazon Sponsored Display Expands to Offamazon Traffic

Amazon Sponsored Display Expands to Offamazon Traffic

This article provides an in-depth analysis of Amazon Display Ads reports, specifically comparing the 'Targeting' and 'Matched' reports to reveal methods for analyzing off-Amazon traffic data. It emphasizes the differences between these reports, provides data calculation formulas, and suggests improving analysis efficiency through standardized naming conventions and the use of pivot tables. Ultimately, this guide helps advertisers optimize their display advertising strategies by leveraging insightful data analysis.

01/06/2026 Logistics Industry Insights
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Chinas Entrepreneurs Eye Amazon Crossborder Ecommerce Boom

Chinas Entrepreneurs Eye Amazon Crossborder Ecommerce Boom

This article explores the feasibility of individual entrepreneurs entering Amazon's cross-border e-commerce market against the backdrop of China's economic recovery. It analyzes various aspects including the macroeconomic environment, risk appetite, mindset shifts, platform selection, key elements, and entrepreneurial preparation. The aim is to provide entrepreneurs with a more comprehensive perspective and decision-making reference. It considers the challenges and opportunities presented by the current economic climate and offers insights into the necessary steps for successful Amazon-based ventures.

01/06/2026 Logistics Industry Insights
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Amazon Advertisers Shift from Ineffective Refined Strategies

Amazon Advertisers Shift from Ineffective Refined Strategies

This article delves into the common pitfall of "over-granularity" in Amazon advertising, revealing its negative impacts through case studies. It emphasizes that true precision operation should leverage intelligent tools, such as Youmai Cloud's Advertising GPS feature, to achieve intelligent control of advertising, improve efficiency and accuracy, and ultimately achieve a leap in advertising performance. The article advocates for a balanced approach, using smart technology to refine targeting and bidding strategies for optimal results, rather than relying solely on manual, overly-detailed adjustments.

01/06/2026 Logistics Industry Insights
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Amazon Cracks Down on Brand Registry Compliance

Amazon Cracks Down on Brand Registry Compliance

Amazon's recent large-scale brand revocation has shaken the industry. This article delves into the reasons behind the event, including brand abuse and issues with trademark registration agencies, and provides official recommendations. It emphasizes the importance of compliant operations, advising sellers to choose reputable agents, standardize brand usage, actively appeal, and expand into diverse channels to enhance brand value. This is crucial to address the challenges posed by the trend towards greater compliance on the platform.

01/06/2026 Logistics Industry Insights
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Guide to Optimizing Underperforming Amazon Ad Keywords

Guide to Optimizing Underperforming Amazon Ad Keywords

Don't be too quick to negate Amazon advertising keywords! Differentiate relevance and precisely negate irrelevant terms. Related keywords require analysis and should be negated cautiously. Continuous optimization and adjustment are crucial for maximizing campaign performance. Focus on identifying keywords that are truly detrimental to your advertising goals before implementing negative keywords. Regularly review and refine your negative keyword list to ensure you're not inadvertently blocking valuable traffic and sales.

01/05/2026 Customs Knowledge
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Amazon Expands in Booming Trilliondollar Pet Market

Amazon Expands in Booming Trilliondollar Pet Market

The Amazon pet supplies market holds significant potential, with a high demand for quality. The reptile pet (herptile) market is emerging, and growth opportunities lie in specialized product categories, design innovation, and enhanced customer service. Key product selection areas to focus on include home environment, travel accessories, and grooming/healthcare products. Understanding these trends is crucial for success in the competitive Amazon pet supplies landscape.

01/05/2026 Logistics Industry Insights
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Amazon Ads Datadriven Strategies to Increase Sales

Amazon Ads Datadriven Strategies to Increase Sales

This article provides a detailed introduction to the process and data analysis of Amazon advertising, covering three advertising types: Sponsored Products, Sponsored Brands, and Sponsored Display. It also explains the interpretation and application of key data metrics. This article enables readers to quickly get started with Amazon advertising and master data analysis methods to achieve continuous growth in store performance. It provides practical insights for optimizing ad campaigns and leveraging data to improve ROI in the competitive cross-border e-commerce landscape.

01/05/2026 Logistics Encyclopedia
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Amazon Launches Shoppable Shortform Video Platform Inspire

Amazon Launches Shoppable Shortform Video Platform Inspire

Amazon Inspire is a short-form video and photo shopping platform designed to provide users with a new shopping experience through personalized recommendations and convenient interaction. Users can browse short videos and photos to gain shopping inspiration and directly purchase related products on Amazon. Inspire is currently only available on the Amazon mobile app and is in its early stages, but its potential should not be underestimated. It aims to revolutionize how users discover and purchase products by leveraging the engaging nature of short-form content.

01/05/2026 Logistics Industry Insights
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Amazon Expands Layoffs Amid Crossborder Ecommerce Challenges

Amazon Expands Layoffs Amid Crossborder Ecommerce Challenges

Amazon announced layoffs of 20,000 employees, impacting a wide range of areas. Simultaneously, significant fluctuations in the RMB exchange rate pose challenges for cross-border e-commerce. This article analyzes the impact of exchange rate risk on cross-border e-commerce and offers recommendations such as utilizing foreign exchange hedging tools, RMB settlement, adjusting pricing strategies, optimizing supply chains, and diversifying market layouts. The aim is to help cross-border e-commerce businesses stabilize profits and respond to market changes effectively.

01/05/2026 Exchange Rate Query
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Amazon Boosts Visual Search to Rival Google

Amazon Boosts Visual Search to Rival Google

Amazon significantly upgraded its visual search capabilities, including image suggestions in the search bar, image keyword search, similar recommendations, video search, and circle search. This aims to enhance user experience and challenge Google's dominance in search, particularly in visual and e-commerce search technologies. The upgrade directly competes with Google and seeks to improve user engagement and retention on the Amazon platform. The new features provide more intuitive and efficient ways for users to find products they are looking for using visual cues.

01/08/2026 Logistics Industry Insights
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