Lunyas Directtoconsumer Model Elevates Luxury Loungewear

Lunyas Directtoconsumer Model Elevates Luxury Loungewear

Lunya reshaped the high-end sleepwear market with its concept of "fashionable loungewear." Through material innovation, stylish designs, integrated online and offline channels, and precise marketing, Lunya successfully built a DTC brand with annual revenue exceeding $35 million. Its experience provides valuable lessons for Chinese home goods sellers going global, including precise positioning, product innovation, channel integration, targeted marketing, and data-driven approaches. These strategies are crucial for success in the competitive international market and can help brands establish a strong presence and achieve sustainable growth.

Pinduoduos Q3 Profit Jumps Sixfold Amid Temu Global Push

Pinduoduos Q3 Profit Jumps Sixfold Amid Temu Global Push

Pinduoduo's Q3 earnings report reveals a nearly 6-fold surge in net profit, primarily driven by growth in online marketing services and transaction services revenue, coupled with reduced losses in Duoduo Maicai. Pinduoduo has significantly increased its investment in marketing and R&D, particularly substantial investments in its overseas platform, Temu, demonstrating its global expansion ambitions. While Temu is not focused on profitability in the short term, its future performance will directly impact Pinduoduo's overall financial results. The report highlights Pinduoduo's strategic shift towards global markets and increased investment in technology.

Zhide Law Firm Expands Crossborder MA Team with International Hires

Zhide Law Firm Expands Crossborder MA Team with International Hires

Zhide Law Firm in Beijing is recruiting lawyers for its Investment, Financing & M&A Department (International Practice). Candidates should possess a Master's degree or higher from a well-known law school (domestic or international) and 3-5 years of experience in a large or medium-sized law firm. They should be familiar with overseas investment, M&A, and financing practices, and be fluent in English. The position is based in Beijing and offers opportunities to participate in cross-border M&A projects.

EMCCA Customs College Overhauls Strategy with WCO Backing

EMCCA Customs College Overhauls Strategy with WCO Backing

The World Customs Organization (WCO) assisted the Inter-State School for Customs of the Economic and Monetary Community of Central Africa (ISSC-CEMAC) in reshaping its development strategy, aiming to modernize its training system through capacity building. The WCO's diagnostic assessment provided recommendations for ISSC improvements, and a new development strategy was jointly formulated to enhance the professional competence of regional customs officers and promote trade facilitation. The focus is on strengthening the ISSC's role as a key training hub for customs administrations in the CEMAC region.

Industryacademia Partnership Aims to Strengthen Logistics Talent Pipeline

Industryacademia Partnership Aims to Strengthen Logistics Talent Pipeline

To address logistics challenges arising from global trade shifts, an industry-academia collaboration program will launch in 2026. It aims to cultivate future talent in material handling, supply chain, and logistics through practical learning and industry exchange, enhancing supply chain efficiency and resilience. Targeting high school students, university students, and educators, the program fosters continuous development within the logistics sector. The initiative seeks to equip participants with the skills and knowledge needed to navigate the evolving landscape and contribute to a more robust and adaptable supply chain ecosystem.

01/20/2026 Logistics
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Thailands Q4 Ecommerce Surge Driven by Livestream Shopping

Thailands Q4 Ecommerce Surge Driven by Livestream Shopping

Thailand's e-commerce market in Q4 is driven by both seasonal and festive consumption. Live commerce is on the rise, with Generation Y becoming the main consumer group. Categories such as autumn and winter clothing, pet supplies, and school supplies have significant potential. Cross-border e-commerce businesses should seize the opportunity, optimize product structure, and win the year-end shopping season. This period presents a valuable chance to capitalize on evolving consumer preferences and maximize sales in the dynamic Thai e-commerce landscape.

Macau Airlines Boosts Cargo Ops with AVS GSA Partnership

Macau Airlines Boosts Cargo Ops with AVS GSA Partnership

Air Macau has partnered with AVS GSA to expand its air freight business in Thailand. Both parties will collaborate on sales and marketing, operational support, and customer service to drive market growth and enhance service quality, in response to the increasing demand for air freight.

08/04/2025 Logistics
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SEO Shifts From Traditional Methods to GEOAI Integration

SEO Shifts From Traditional Methods to GEOAI Integration

This year-end sharing session with 450 attendees summarized the evolution of SEO: from traditional SEO to RLO (Reach, Listen, Optimize) for comprehensive online optimization, and finally to GEO (Generative Engine Optimization) in the AI era. The session explored how marketers can adapt to the AI revolution and achieve success. It covered the shift in SEO paradigms driven by AI, emphasizing the importance of understanding and leveraging AI tools and strategies. Key takeaways included adapting content strategies for AI-powered search, optimizing for voice search, and utilizing AI for data analysis and personalized marketing. The discussion highlighted the need for marketers to embrace continuous learning and experimentation to stay ahead in the rapidly evolving landscape of AI-driven marketing.

Tiktoks Texttospeech Tool Expands Global Content Reach

Tiktoks Texttospeech Tool Expands Global Content Reach

Struggling with English voiceovers for TikTok? This article unveils TikTok's built-in Text-to-Speech feature, teaching you how to easily create authentic-sounding English narration. Using examples from Duolingo, Sephora, and Flaire & Co., we share creative applications of Text-to-Speech to help you succeed in the TikTok overseas market. Learn how to leverage this powerful tool to enhance your content, engage international audiences, and boost your TikTok presence globally. Discover tips and tricks for making your videos more accessible and appealing to a wider range of viewers.