Li Yapengs Livestreaming Success Marks Brand Redemption

Li Yapengs Livestreaming Success Marks Brand Redemption

Li Yapeng achieved a comeback through Douyin livestreaming after 17 years of dedication to public welfare. The challenges faced by the Yanran Angel Hospital garnered public attention, transforming goodwill into traffic and fundraising. The livestream's popularity reached record levels, reinforcing trust in his commitment to charity. However, beyond the initial buzz, the sustainability of the charitable endeavor remains a challenge. It requires exploring a balance between commercial aspects and public welfare to achieve long-term development and impact.

02/03/2026 Logistics Industry Insights
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Ebay Simplifies Brand Authorization Process for Sellers

Ebay Simplifies Brand Authorization Process for Sellers

This article provides a detailed guide to the complete eBay brand authorization submission process. It covers steps such as logging into the Seller Hub, accessing the Brand Management page, selecting the brand type, filling in brand information, uploading brand authorization documents, and submitting the brand for review. The aim is to help sellers understand how to compliantly sell branded goods on the eBay platform and avoid infringement risks. This ensures sellers are properly authorized and adhere to eBay's policies regarding brand ownership and intellectual property.

02/03/2026 Customs Knowledge
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Global Brands Adopt Tailored Media Strategies for Market Expansion

Global Brands Adopt Tailored Media Strategies for Market Expansion

This article delves into how brands expanding overseas can develop effective media placement strategies tailored to specific product categories. By analyzing case studies in 3C electronics, fashion & beauty, and home & garden, it summarizes various combinations of approaches, including reviews, official announcements, advertorials, and practical tests. This provides practical guidance for companies venturing abroad, helping them quickly establish brand influence in overseas markets. The analysis offers insights into tailoring content and platform choices to resonate with target audiences in different regions, ultimately driving brand awareness and sales.

02/03/2026 Logistics Industry Insights
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Beauty Influencer Hayley Faces Backlash Over Whitening Cream Claims

Beauty Influencer Hayley Faces Backlash Over Whitening Cream Claims

Douyin influencer "Sister Haili"'s live stream selling whitening and blemish-removing cream is under scrutiny for suspected illegal ingredient additions and false advertising, sparking consumer concerns. Issues like non-compliant product names, mismatched registration information, and missing ingredient lists have surfaced. Consumers have reported allergic reactions and refund refusals. This incident highlights the chaotic state of the live streaming e-commerce industry, emphasizing the urgent need for strengthened regulation, standardized operations, and the protection of consumer rights. This case underscores the importance of due diligence and transparency in online sales.

01/04/2026 Logistics Industry Insights
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Chinese Beauty Brands Gain Traction in Japans Competitive Market

Chinese Beauty Brands Gain Traction in Japans Competitive Market

Domestic beauty brands are exhibiting strong social media marketing performance in the Japanese market, but face competition from Korean cosmetics and challenges in building customer loyalty. To succeed, these brands need to focus on improving product quality and innovation, as well as gaining a deeper understanding of Japanese consumer needs and preferences. This includes tailoring products and marketing strategies to resonate with the specific demands and cultural nuances of the Japanese beauty market.

01/04/2026 Logistics Industry Insights
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Black Friday Beauty Deals Face Styling Brush Patent Warnings

Black Friday Beauty Deals Face Styling Brush Patent Warnings

With the Black Friday shopping season approaching, beauty and personal care sellers should be vigilant about potential infringement risks associated with popular products. Taking the hot air brush as an example, this article reminds sellers to conduct thorough infringement searches for patents, trademarks, and copyrights when selecting products. It also emphasizes the importance of strengthening intellectual property protection to avoid losses such as listing removals. Sellers should proactively protect their business and avoid legal issues during this crucial sales period.

01/16/2026 Logistics Industry Insights
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Tiktok Shop Challenges Amazon Rakuten in Japans Beauty Market

Tiktok Shop Challenges Amazon Rakuten in Japans Beauty Market

TikTok Shop is still in its exploratory phase within the Japanese market, with beauty and personal care identified as a potential growth catalyst. Merchants need to pay attention to the rational consumption habits of Japanese consumers and strengthen localized operations. A dual approach of content seeding and product card conversion is crucial. Focusing on niche functional products and culturally relevant makeup can also help gain traction in this competitive landscape. Success hinges on understanding local preferences and tailoring strategies accordingly to navigate the challenges and capitalize on opportunities.

01/26/2026 Logistics Industry Insights
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Qingdao Hair Expo 2026 to Boost Global Beauty Trade

Qingdao Hair Expo 2026 to Boost Global Beauty Trade

The 2026 Qingdao International Fashion Hair Products Expo (CHPE) will be held in Qingdao, focusing on the entire hair product industry chain, including wigs, hair extensions, raw materials, hair growth and care. It provides a platform for trend releases, technical exchanges, and business matchmaking, helping brands achieve global development. CHPE is an unmissable event for hair product industry professionals and those interested in hair health.

01/26/2026 Logistics Industry Insights
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Brand Value Holds Firm Amid Interestbased Ecommerce Shift

Brand Value Holds Firm Amid Interestbased Ecommerce Shift

This paper explores the significance of brand value in the era of interest-based e-commerce. It argues that the rapid success stories fueled by newbie bonuses are unsustainable, and companies should transform these bonuses into core competencies. The relationship between IP and brand resembles that of fashion and classics. Companies should focus on brand building, turning opportunities into capabilities. The essence of commerce is symbiosis, and a brand is a stable cognitive symbol, the cornerstone for enterprises to remain invincible in market competition. Brand building is crucial for long-term success.

11/19/2024 Logistics Industry Insights
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