Amazon Enhances Brand Analytics with Search Data for Sales Boost

Amazon Enhances Brand Analytics with Search Data for Sales Boost

Amazon has launched the Brand Analytics Search Dashboard in its European and Japanese marketplaces. This dashboard features Search Catalog Performance and Search Query Performance, empowering sellers to analyze buyer search and purchasing trends. This allows them to optimize product listings and advertising strategies, ultimately driving sales growth. The new tool provides valuable insights into customer behavior, enabling data-driven decisions to improve product visibility and conversion rates within these key international markets. By understanding what customers are searching for and how products are performing, sellers can refine their approach and maximize their potential on Amazon.

01/16/2026 Logistics Industry Insights
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ONEISALL Expands Globally As Pet Care Brand Gains Tiktok Popularity

ONEISALL Expands Globally As Pet Care Brand Gains Tiktok Popularity

The ONEISALL pet brand achieved rapid GMV growth through TikTok marketing. Its success is attributed to precise market positioning, collaboration with vertical influencers, effective ad campaigns, and high-quality products. This case offers valuable lessons for other pet brands going global, emphasizing the importance of social media marketing and product quality. By focusing on targeted content and engaging with the pet-loving community, ONEISALL demonstrated the power of TikTok for driving sales and building brand awareness in the competitive e-commerce landscape.

01/23/2026 Logistics Industry Insights
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A Surge in Airline Cargo Collaboration: A New Trend Driving Global Logistics Development

A Surge in Airline Cargo Collaboration: A New Trend Driving Global Logistics Development

The international air freight sector is experiencing a wave of cooperation. Ezhou Huahu International Airport has signed agreements with several airlines, highlighting the importance of collaboration among aviation companies. By integrating resources, businesses can enhance transport efficiency and expand market reach. In recent years, the number of routes has increased, particularly in the Southeast Asian and North American markets.

07/17/2025 Logistics
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Alibaba And ZTO Express' Strategic Collaboration Driving Digital Transformation In The Logistics Industry

Alibaba And ZTO Express' Strategic Collaboration Driving Digital Transformation In The Logistics Industry

Alibaba and ZTO Express have reached a strategic investment agreement, with an investment of $1.38 billion for a 10% stake. This collaboration will promote the digital transformation of the logistics industry and demonstrates the deep integration of both companies in the new retail and new logistics sectors. Despite experiencing fluctuations in ZTO's stock price, its market share and net profit growth indicate strong competitiveness. This strategic investment marks Alibaba's ongoing expansion of partnerships in the express delivery industry.

08/12/2020 Logistics
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Guide to Myanmars 2026 Trademark Registration Process

Guide to Myanmars 2026 Trademark Registration Process

This article, from a data analyst's perspective, delves into the critical aspects of Myanmar trademark registration in 2026, uncovering common pitfalls and providing authoritative service provider selection strategies. It emphasizes choosing providers with localization, cross-border collaboration, and technology-driven capabilities to ensure efficient registration and long-term protection. The article recommends institutions like Santoip to help businesses build brand barriers in the Myanmar market. The focus is on navigating the complexities of Myanmar trademark law and securing brand assets effectively.

01/26/2026 Customs Knowledge
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AI Transforms Fashion with Smart Design Inventory Tech

AI Transforms Fashion with Smart Design Inventory Tech

Zhiyi Technology CEO Zheng Zeyu shared how AI empowers the fashion industry, including building intelligent tag systems with large models, enabling designers with AIGC technology, reducing inventory backlog through precise design, and solving inventory problems through supply chain collaboration. He emphasized that the application of AI aims to enhance brand differentiation and competitive advantage by enabling high-frequency product updates and accurately predicting demand, ultimately improving customer satisfaction and brand loyalty, and promoting the digital transformation of the entire industry chain.

01/26/2026 Logistics Industry Insights
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Paxinsight Forum Advances Air Travel Passenger Experience

Paxinsight Forum Advances Air Travel Passenger Experience

The PaxInsight Forum, held in Istanbul on November 3-4, gathers global airlines to explore the latest developments in passenger satisfaction, brand perception, and competitive benchmarking. Focusing on the core of passenger experience, the forum provides data-driven insights and actionable strategies. It aims to empower airlines to enhance their customer experience strategies and gain a competitive edge through collaboration and shared intelligence. Attendees will learn how to leverage data to understand passenger needs and improve overall satisfaction, ultimately strengthening brand loyalty and market position.

10/30/2025 Logistics Industry Insights
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Onward Kashiyamas Wool Line Boosts Sales in Japan

Onward Kashiyamas Wool Line Boosts Sales in Japan

Japanese apparel group Onward Kashiyama successfully promoted its Merino wool knitwear collection across six women's brands in collaboration with The Woolmark Company. The campaign effectively highlighted the quality advantages of Merino wool, integrating online and offline channels to achieve significant sales growth and increased online traffic. This initiative demonstrates the importance of sustainable practices and digital transformation in driving brand growth. The partnership underscored the value of quality materials and innovative marketing strategies in the competitive fashion market, resulting in a successful campaign that boosted brand visibility and customer engagement.

01/06/2026 Logistics Industry Insights
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China-russia Collaboration on Arctic Route Development: The 'golden Passage' for Future Maritime Trade

China-russia Collaboration on Arctic Route Development: The 'golden Passage' for Future Maritime Trade

China and Russia have initiated cooperation on the Arctic shipping route, marking the first mention of this topic in a joint communiqué. As global warming progresses, the Arctic route is becoming increasingly viable, with the potential to significantly alter the global maritime trade landscape by 2030. This route is referred to as the 'golden waterway,' as it can shorten trade distances between China and Europe while reducing transportation costs. The two nations have also agreed on collaboration for the construction of Zarubino Port, enhancing future shipping support.

07/21/2025 Logistics
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Gen Z Streetwear Brand TAKA Expands in West Via Direct Sales

Gen Z Streetwear Brand TAKA Expands in West Via Direct Sales

TAKA Original, a China Chic brand founded by post-90s generation, has successfully entered the European and American markets through Instagram marketing and independent website operation. With the concept of "CREATE THE FUN", the brand focuses on emotional resonance with Gen Z and expresses self-attitude through clothing design. Its independent website boasts a unique design style, with traffic mainly coming from direct visits and organic search. Gen Z is its primary target audience. The brand's success demonstrates the potential of leveraging digital channels to reach global consumers with culturally relevant products.

01/06/2026 Logistics Industry Insights
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