Globelink Founder Xu Jiadong Investigated for Embezzlement

Globelink Founder Xu Jiadong Investigated for Embezzlement

Xu Jiadong, the former chairman of Cross-Border Tong, is under investigation for suspected embezzlement. The company's performance continues to decline, and rumors suggest its brand Gearbest will be sold to Pinduoduo. This once-giant of cross-border e-commerce faces multiple challenges. Its future direction and the sustainable development of the entire industry are attracting significant attention. The investigation and potential sale highlight the difficulties faced by Cross-Border Tong and raise questions about the stability of the sector.

Chinese Influencer crazy Little Yang Brothers Investigated for False Ads

Chinese Influencer crazy Little Yang Brothers Investigated for False Ads

Influencer Crazy Little Yang faces a trust crisis after being targeted by Wang Hai for allegedly selling products with falsely labeled power and counterfeit 3C certifications during his live streams. While the brand responded, the controversy persists. This incident sparks discussions about regulations within the live streaming e-commerce industry. The handling of the situation by a top-tier influencer has also drawn attention from state media, highlighting the increasing scrutiny of this rapidly growing market and the responsibilities of its leading figures.

Top Social Media Tools for Crossborder Ecommerce Sellers

Top Social Media Tools for Crossborder Ecommerce Sellers

How can cross-border e-commerce sellers efficiently conduct social media marketing? This article recommends 10 practical tools covering hashtag generation, content scheduling, social media management, data analysis, and influencer marketing. These tools help improve efficiency, precisely target audiences, and optimize strategies, enabling sellers to gain an advantage in the competitive market. They provide solutions for streamlining workflows, identifying relevant hashtags, managing multiple social media accounts, tracking performance metrics, and leveraging influencer partnerships to boost brand awareness and drive sales.

LGBTQ Pride Month Boosts Crossborder Ecommerce Sales

LGBTQ Pride Month Boosts Crossborder Ecommerce Sales

The American Gay Pride Month presents significant business opportunities for Chinese cross-border e-commerce sellers who can capitalize on this niche market. By understanding the cultural needs of the target audience, building a personalized brand image, and selecting appropriate sales channels, businesses can achieve rapid growth. Focusing on specialized products and marketing campaigns tailored to the LGBTQ+ community can yield substantial returns. This approach allows sellers to differentiate themselves and connect with a loyal customer base during this important celebratory period.

Crossborder Packaging Shapes Customer Perceptions in South Korea

Crossborder Packaging Shapes Customer Perceptions in South Korea

For cross-border e-commerce sellers entering the Korean market, packaging is crucial in addition to product quality. Korean consumers value first impressions and aesthetics, so exquisite packaging can enhance goodwill and reduce the risk of negative reviews and returns. Sellers should choose high-quality materials, pay attention to detailed design, provide personalized services, and train packaging personnel to meet the specific needs of the Korean market. Investing in appealing and thoughtful packaging can significantly improve customer satisfaction and brand perception.

Mexicos 2026 Tariff Changes Impact Crossborder Ecommerce

Mexicos 2026 Tariff Changes Impact Crossborder Ecommerce

From 2026, Mexico will impose high tariffs on over 1400 imported goods from countries without free trade agreements. The automotive industry chain, textiles and apparel, home goods, personal care appliances, and toys will be significantly affected. Chinese cross-border e-commerce businesses need to optimize supply chains, enhance brand value, expand into diverse markets, and ensure compliance to address cost challenges and achieve sustainable development. These strategies are crucial for navigating the new tariff landscape and maintaining competitiveness in the Mexican market.

Bytedances Ocean Engine Boosts Ecommerce Branding

Bytedances Ocean Engine Boosts Ecommerce Branding

This article deeply analyzes the underlying logic of brand e-commerce using Ocean Engine Data Platform for seeding marketing on the Douyin platform. It explores how to accumulate audience assets through collaboration with Star Map influencers and content boosting. Then, it leverages the Data Platform for precise targeting and continuous optimization, ultimately achieving a unified marketing goal of branding and sales. The article emphasizes the importance of audience asset quality and the critical role of refined operations in a highly competitive environment.

Eight Key Strategies for Successful Ecommerce Store Operations

Eight Key Strategies for Successful Ecommerce Store Operations

This article provides a comprehensive analysis of eight key knowledge points for independent website operation, covering target positioning, platform differences, suitable audiences, success factors, operational mindset, multilingual strategies, promotion methods, and common promotional combinations. It aims to help cross-border e-commerce sellers quickly get started with independent websites, build a private domain traffic pool, enhance brand power, and achieve business growth. The guide offers a practical roadmap for establishing a successful online presence and driving sales through a self-owned platform.

Temu Rivals Amazon in US Ecommerce Market

Temu Rivals Amazon in US Ecommerce Market

Pinduoduo's Temu has entered the US market, challenging Amazon with its low prices. Following a model similar to SHEIN, Temu leverages its supply chain advantages to carve out a new space in the American e-commerce landscape. Its success hinges on its differentiation strategies and the user experience it provides. The platform aims to attract consumers with competitive pricing and a wide range of products, but faces challenges in building brand loyalty and ensuring consistent quality in a highly competitive market.

Crossborder Ecommerce Faces Hidden Logistics Costs

Crossborder Ecommerce Faces Hidden Logistics Costs

Cross-border e-commerce logistics involves hidden costs like exchange rate fluctuations, policy changes, customs delays, cargo damage/loss, communication issues, and reverse logistics. These often-overlooked costs can erode profits. Sellers should monitor exchange rates and policies, optimize customs clearance, choose reliable partners, and establish a robust reverse logistics system. By focusing on these areas, businesses can effectively control costs and improve profitability in the competitive cross-border e-commerce landscape.