Amazon Enhances Brand Analytics with Search Data for Sales Boost

Amazon Enhances Brand Analytics with Search Data for Sales Boost

Amazon has launched the Brand Analytics Search Dashboard in its European and Japanese marketplaces. This dashboard features Search Catalog Performance and Search Query Performance, empowering sellers to analyze buyer search and purchasing trends. This allows them to optimize product listings and advertising strategies, ultimately driving sales growth. The new tool provides valuable insights into customer behavior, enabling data-driven decisions to improve product visibility and conversion rates within these key international markets. By understanding what customers are searching for and how products are performing, sellers can refine their approach and maximize their potential on Amazon.

01/16/2026 Logistics Industry Insights
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ONEISALL Expands Globally As Pet Care Brand Gains Tiktok Popularity

ONEISALL Expands Globally As Pet Care Brand Gains Tiktok Popularity

The ONEISALL pet brand achieved rapid GMV growth through TikTok marketing. Its success is attributed to precise market positioning, collaboration with vertical influencers, effective ad campaigns, and high-quality products. This case offers valuable lessons for other pet brands going global, emphasizing the importance of social media marketing and product quality. By focusing on targeted content and engaging with the pet-loving community, ONEISALL demonstrated the power of TikTok for driving sales and building brand awareness in the competitive e-commerce landscape.

01/23/2026 Logistics Industry Insights
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Gen Z Streetwear Brand TAKA Expands in West Via Direct Sales

Gen Z Streetwear Brand TAKA Expands in West Via Direct Sales

TAKA Original, a China Chic brand founded by post-90s generation, has successfully entered the European and American markets through Instagram marketing and independent website operation. With the concept of "CREATE THE FUN", the brand focuses on emotional resonance with Gen Z and expresses self-attitude through clothing design. Its independent website boasts a unique design style, with traffic mainly coming from direct visits and organic search. Gen Z is its primary target audience. The brand's success demonstrates the potential of leveraging digital channels to reach global consumers with culturally relevant products.

01/06/2026 Logistics Industry Insights
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Amazon Adds Store Links to Brand Video Ads for Better Engagement

Amazon Adds Store Links to Brand Video Ads for Better Engagement

Amazon is upgrading its video ads, allowing direct links to brand stores and sub-pages. This update aims to help sellers refine their operations, improve brand awareness, and boost sales. By enabling direct navigation to specific product pages or brand sections, Amazon empowers sellers to create more targeted and effective campaigns. This enhancement facilitates a more seamless shopping experience for customers and provides sellers with greater control over their brand presence and marketing strategies within the Amazon ecosystem.

01/05/2026 Logistics Industry Insights
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Pet Food Brand Hunter Seeker Faces Quality Scandal Over Manufacturing Issues

Pet Food Brand Hunter Seeker Faces Quality Scandal Over Manufacturing Issues

Pet brand "Hunter" is facing a trust crisis due to production information issues with its freeze-dried products, drawing attention to its parent listed company. This incident exposes the quality chaos and lack of regulation in the pet food industry. The article calls on companies to adhere to quality standards, regulatory authorities to strengthen supervision, and jointly promote the healthy development of the industry. It also provides purchasing advice for consumers. The case highlights the need for greater transparency and accountability within the pet food sector to ensure pet safety and consumer confidence.

01/23/2026 Logistics Industry Insights
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Global Shipping Industry Tightens Kerosene Lamp Safety Rules

Global Shipping Industry Tightens Kerosene Lamp Safety Rules

This article details safety regulations, shipping cost considerations, and alternative solutions for sending kerosene lamps. Due to their flammable nature, shipping poses safety risks and requires strict adherence to courier company regulations, including complete kerosene removal and professional shockproof packaging. Safer alternatives, such as purchasing a replacement lamp or sending photos/videos, are suggested to convey nostalgic sentiments.

12/30/2025 Logistics Encyclopedia
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SIS 119 Upgrade Improves Invoice Security Efficiency

SIS 119 Upgrade Improves Invoice Security Efficiency

The SIS 1.19 version upgrade optimizes invoice management, reporting functions, and data security, enhancing user experience. Key improvements include centralized IS-WEB announcement publishing, invoice search result export, Cargo report support for AWB queries, and automatic removal of terminated member iiNET information. This upgrade aims to provide a more convenient, efficient, and secure airline settlement experience.

01/19/2026 Logistics
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Russia Cracks Down on Uncertified Ecommerce Goods

Russia Cracks Down on Uncertified Ecommerce Goods

Russia plans to strengthen e-commerce product labeling regulations, requiring online platforms to integrate product sales pages with the 'Honest Label' system. Products that are unregistered or lack digital codes may face removal from the platform. This initiative aims to regulate the market order and protect consumer rights by ensuring product authenticity and traceability within the e-commerce sector.

01/23/2026 Logistics Industry Insights
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Amazon Sellers Face New Battery Sales Restrictions

Amazon Sellers Face New Battery Sales Restrictions

This article provides an in-depth interpretation of Amazon's sales policies regarding cylindrical lithium-ion batteries. It analyzes specific regulations for the US, Canada, Australia, Japan, and European marketplaces. The guide offers comprehensive instructions on sales restrictions for products containing restricted batteries, the appeal process, and risk mitigation strategies. It aims to help sellers operate in compliance and avoid product removal risks.

01/06/2026 Logistics Industry Insights
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Amazon Sellers Can Transform Negative Reviews Into Growth

Amazon Sellers Can Transform Negative Reviews Into Growth

Dealing with negative Amazon reviews: Differentiate between Feedback and Review. Communicate with customers to resolve issues and strive for modification or removal of the review. Focus on product quality and excellent customer service to proactively prevent negative reviews. Addressing customer concerns promptly and effectively is crucial for maintaining a positive seller reputation and improving overall customer satisfaction on the Amazon platform.

01/06/2026 Customs Knowledge
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