Amazon Ads Stepbystep Guide to Effective Campaigns

Amazon Ads Stepbystep Guide to Effective Campaigns

This article provides a step-by-step guide to Amazon advertising, covering campaign creation, ad group setup, bidding strategy selection, precise targeting, and auto-targeting campaign options. It emphasizes that continuous optimization is crucial for improving ad performance and helping sellers create successful ad campaigns. The guide aims to empower sellers to effectively leverage Amazon's advertising platform to drive sales and achieve their business goals through well-structured and optimized campaigns.

01/06/2026 Logistics Encyclopedia
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DHL Adopts Generative AI to Boost Supply Chain Customization

DHL Adopts Generative AI to Boost Supply Chain Customization

DHL Supply Chain is collaborating with Boston Consulting Group to deploy generative AI applications aimed at enhancing data management and analytics, optimizing customer insights, and accelerating solution customization. Managing GenAI applications through a 'product funnel approach,' DHL Supply Chain focuses on business development and solution design, with the goal of creating greater value for both customers and employees. This initiative signals the growing importance of GenAI in the logistics sector.

01/28/2026 Logistics
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Coop Automates Food Supply Chain for Faster Fresh Delivery

Coop Automates Food Supply Chain for Faster Fresh Delivery

Coop Group's distribution center optimizes the entire process from receiving and storage to picking and shipping through automation. By employing precise temperature control, diverse picking systems, and intelligent shipping buffers, Coop Group enhances efficiency, reduces costs, and improves customer experience. This serves as a valuable reference for the future development of the food supply chain, demonstrating how automation can streamline operations and improve overall performance in a demanding industry.

01/29/2026 Warehousing
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World Customs Organization Advances Gender Equality Efforts

World Customs Organization Advances Gender Equality Efforts

The World Customs Organization (WCO) Virtual Working Group on Gender Equality and Diversity convened to discuss new initiatives promoting gender equality and diversity in customs. Discussions included reviewing the draft WCO Council Declaration on Gender Equality and Diversity in Customs, preparing for the establishment of a “Customs Gender Equality and Diversity Network,” and conducting internal assessments. The WCO will continue to collaborate with its members to advance the relevant agenda.

01/26/2026 Customs Knowledge
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Korea Lines Hanjin Shipping Bid Faces Uncertain Future

Korea Lines Hanjin Shipping Bid Faces Uncertain Future

Korea Line Corporation's (KLC) plan to acquire Hanjin Shipping's Asia-America routes faces obstacles as the SM Group's board of directors rejected the proposal. The reasons cited were KLC's lack of container shipping experience and the risk of industry downturn. Despite internal clauses regarding independent legal entity acquisitions within the group, the future of the acquisition remains uncertain. Failure to acquire the routes could significantly impact the market landscape.

02/11/2026 Logistics
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Midsize US Firms Cautiously Optimistic on Economic Recovery

Midsize US Firms Cautiously Optimistic on Economic Recovery

A CIT Group study reveals increased confidence among US mid-sized business executives regarding the business outlook, yet concerns persist about rising taxes, government regulations, healthcare compliance, and the current economic situation. Companies need to monitor policy changes, strengthen risk management, embrace innovation, and actively communicate to address challenges and achieve sustainable development. Focus on proactive strategies to navigate the evolving landscape and ensure long-term success amidst potential headwinds.

02/04/2026 Logistics Industry Insights
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Ebay Sellers Adopt New Strategies to Increase Sales

Ebay Sellers Adopt New Strategies to Increase Sales

This article provides an in-depth analysis of eBay advertising optimization strategies. It covers ad group segmentation, keyword selection, negative keyword implementation, bidding strategies, brand advertising utilization, and data analysis for continuous improvement. The aim is to help sellers drive targeted traffic, increase sales, and stand out in the competitive eBay marketplace. By mastering these techniques, sellers can enhance their visibility and achieve better ROI on their advertising spend.

12/29/2025 Logistics Encyclopedia
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South Koreas 5B Pet Market Lures Crossborder Sellers

South Koreas 5B Pet Market Lures Crossborder Sellers

The Korean pet market is projected to reach $5 billion, with pet-owning families concentrated in the Seoul metropolitan area, and young people being the main consumer group. Cross-border sellers should focus on areas such as pet food and smart pet supplies, emphasizing product quality and differentiation to avoid price wars and pursue a branding strategy. Prioritizing high-quality, unique products will be crucial for success in this competitive market.

12/30/2025 Logistics Industry Insights
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Rlgs Huntley Discusses Logistics Trends and Future Challenges

Rlgs Huntley Discusses Logistics Trends and Future Challenges

In an interview, Resource Logistics Group President Steve Huntley shared insightful perspectives on the 2023 peak season, procurement strategies, nearshoring, and the impact of Artificial Intelligence on logistics. He emphasized the need for companies to enhance demand forecasting, optimize supply chains, leverage AI to improve efficiency, and focus on sustainable logistics and digital transformation. These strategies are crucial for navigating challenges and securing future success in the evolving logistics landscape.

02/04/2026 Logistics Industry Insights
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Shopee Sellers Reveal Key Strategies and Pitfalls for 20K Monthly Sales

Shopee Sellers Reveal Key Strategies and Pitfalls for 20K Monthly Sales

This article provides an in-depth analysis of the advantages and practical techniques of Shopee local store groups. It emphasizes the importance of product selection, pricing, and traffic generation, helping you avoid common pitfalls and tap into the Southeast Asian market. The Shopee local store group model offers sellers more possibilities due to its unique advantages. However, success is not guaranteed and requires mastering the right strategies and techniques.

02/05/2026 Logistics Industry Insights
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