Amazon Introduces Video Ads to Boost Seller Engagement

Amazon Introduces Video Ads to Boost Seller Engagement

Amazon has upgraded its Display Ads video advertising feature, providing sellers with a new way to drive off-Amazon traffic and enhance brand exposure. By dynamically showcasing products, combined with precise targeting and bidding optimization strategies, it helps sellers increase sales and brand influence in a competitive market. This upgrade allows for more engaging product demonstrations and improved campaign performance, ultimately assisting sellers in standing out and achieving their advertising goals outside of the Amazon marketplace.

12/30/2025 Logistics Industry Insights
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Google Ads and SEO Strategies Emphasize Datadriven Approach

Google Ads and SEO Strategies Emphasize Datadriven Approach

This article delves into two primary methods of Google promotion: PPC advertising and SEO optimization. PPC offers quick results, ideal for short-term campaigns and targeting specific audiences. SEO optimization is more cost-effective and provides long-term, consistent traffic, suitable for brand building and content marketing. Businesses should choose the appropriate promotion method based on their specific circumstances and goals, or combine both strategies. Continuous optimization through data analysis is crucial to achieve the best promotional results.

12/30/2025 Logistics Encyclopedia
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Global Customs Adopt Paperless Systems to Boost Trade Efficiency

Global Customs Adopt Paperless Systems to Boost Trade Efficiency

The World Customs Organization participated in the Conference of Heads of Customs Administrations of French-speaking countries, focusing on paperless customs clearance, single windows, and customs supervision. The meeting emphasized the importance of technology-driven solutions and international cooperation. Discussions centered on leveraging French language training to strengthen connections between customs administrations. The conference also looked ahead to building a more efficient, secure, and convenient global trade system, highlighting the role of collaboration and innovation in achieving these goals.

01/07/2026 Customs Knowledge
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WCO Promotes Data Analytics for Smarter Customs and Trade Growth

WCO Promotes Data Analytics for Smarter Customs and Trade Growth

The World Customs Organization (WCO) holds data analysis workshops to promote its application in customs and enhance management effectiveness. Through data analysis, customs can achieve goals like risk management, trade compliance, trade facilitation, and revenue collection, ultimately realizing digital transformation and building smart customs. Facing challenges in data quality, security, talent, and technology, customs must actively embrace data analysis and serve national economic development. This includes leveraging data to improve efficiency and effectiveness in various customs operations.

01/07/2026 Customs Knowledge
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Burkina Faso Customs Boosts Skills with WCO Training

Burkina Faso Customs Boosts Skills with WCO Training

With the support of WCO projects, Burkina Faso Customs is enhancing the project management capabilities of its senior management. This initiative aims to advance customs reform and modernization, ultimately enabling the achievement of strategic goals. The capacity building efforts are crucial for effective implementation of reform initiatives and ensuring sustainable improvements within the customs administration. This focused development of project management skills is expected to contribute significantly to the overall efficiency and effectiveness of Burkina Faso Customs.

01/07/2026 Customs Knowledge
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Liberia Enhances Tax Collection with WCO Assistance

Liberia Enhances Tax Collection with WCO Assistance

With the support of the WCO WACAM project, the Liberia Revenue Authority is actively implementing a competency-based human resource management system. This includes developing tools such as job benchmarks, competency frameworks, and job descriptions, as well as formulating human resource and training strategies. This initiative aims to enhance employee performance, achieve organizational goals, and inject new vitality into Liberia's economic development and social progress. The focus is on building a skilled and effective tax workforce.

01/07/2026 Customs Knowledge
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UN Unveils Data Strategy to Boost Sustainable Development

UN Unveils Data Strategy to Boost Sustainable Development

The United Nations Data Strategy aims to build a “UN-wide” data ecosystem, empowering decision-making and supporting sustainable development by enhancing data analysis and management capabilities. The strategy emphasizes talent development, partnerships, data governance, and technology application. It actively promotes data sharing and international cooperation to address the challenges of the data age. The goal is to leverage data effectively to achieve the Sustainable Development Goals and improve the overall effectiveness of the UN's work.

01/16/2026 Logistics Industry Insights
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Paris Agreement Spurs Green Supply Chain Debate

Paris Agreement Spurs Green Supply Chain Debate

Although the Paris Agreement doesn't directly mention supply chains, its emission reduction targets significantly impact corporate supply chain management. Companies need to proactively pursue green transformation, set long-term emission reduction goals, and strengthen collaboration with supply chain partners. However, the voluntary nature of the agreement and varying attention to different industries present challenges to supply chain transformation. Continued efforts from all stakeholders are crucial to navigate this complex landscape and achieve meaningful progress towards a sustainable future.

01/19/2026 Logistics Industry Insights
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Global Aviation Safety Standards Rise with IATA Consulting

Global Aviation Safety Standards Rise with IATA Consulting

IATA's Operations and Safety Consulting services are designed to help airlines improve safety, operational efficiency, and sustainability. By providing expert consulting in areas such as IOSA/ISAGO certification, SMS/SSP implementation, Lean operations, talent development, and airspace planning, IATA leverages its industry data, models, and experience to help clients achieve their strategic goals and become industry leaders. The services aim to enhance performance and ensure compliance with global standards, ultimately contributing to a safer and more efficient aviation industry.

01/20/2026 Logistics Industry Insights
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Aircraft Retirement Guide Highlights Asset Management Strategies

Aircraft Retirement Guide Highlights Asset Management Strategies

This course aims to equip aviation professionals with the knowledge and skills necessary to manage aircraft retirement effectively. It covers all aspects, from market analysis and process planning to facility selection, environmental and safety management, and value realization. Participants will gain comprehensive expertise and practical abilities to transform retired aircraft into valuable assets, achieving both economic benefits and sustainable development goals. The course focuses on turning end-of-life aircraft into opportunities for profit and environmental responsibility.

01/20/2026 Logistics Industry Insights
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