Amazon Upgrades Analytics for Better Keyword Targeting in Listings

Amazon Upgrades Analytics for Better Keyword Targeting in Listings

Amazon's Brand Analytics has been upgraded with the introduction of ASIN View, empowering sellers to precisely target listing keywords, optimize ad campaigns, and boost organic traffic conversion. This feature allows independent analysis of keyword impact on different ASINs, measurement of 'clicks without conversion' keywords, expansion of listing traffic keywords, and negation of ineffective keywords. This enables refined operations, ultimately leading to increased sales and improved performance on the Amazon platform. It provides granular insights for better decision-making and enhanced campaign effectiveness.

01/06/2026 Logistics Industry Insights
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Amazon Adds Keyword Sorting to Boost Ad Targeting ROI

Amazon Adds Keyword Sorting to Boost Ad Targeting ROI

Amazon Advertising launched a new feature, "Keyword Ranking," to help sellers select keywords accurately and improve ad conversion rates. This article provides an in-depth analysis of the feature's value and shares five key keyword optimization methods. These include analyzing search volume, keyword length, balancing conversion, uncovering trending keywords, and conducting market research. By implementing these strategies, sellers can create effective and high-performing advertising campaigns on Amazon.

01/05/2026 Logistics Industry Insights
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Study Examines Impact of Offamazon Traffic on Product Targeting

Study Examines Impact of Offamazon Traffic on Product Targeting

This article analyzes whether off-Amazon traffic disrupts product audience targeting on Amazon. The conclusion is that off-Amazon traffic is tracked by Amazon through affiliate links and does not directly affect on-site traffic or keyword rankings. Order volume is key to improving keyword rankings, so there is no need to worry too much about the negative impact of off-Amazon traffic. Choosing the right off-Amazon channels and optimizing the listing are crucial for improving conversion rates.

01/04/2026 Logistics Industry Insights
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Amazon Ads Shift Focus from Keywords to Precision Targeting

Amazon Ads Shift Focus from Keywords to Precision Targeting

Avoid the 'keyword dumping' pitfall in Amazon Advertising. Instead, implement meticulous management by controlling keyword volume and grouping them for targeted optimization. Leverage negative keywords to refine your campaigns and eliminate irrelevant traffic. This strategic approach enhances ad efficiency and maximizes return on investment (ROI). Prioritize quality over quantity in your keyword selection and actively monitor performance to ensure optimal campaign performance and achieve desired advertising goals.

01/04/2026 Logistics Encyclopedia
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Amazon Sellers Adopt Plus Sign Strategy for Keyword Targeting

Amazon Sellers Adopt Plus Sign Strategy for Keyword Targeting

Is your Amazon Sponsored Brands campaign's broad match targeting going astray? This article highlights the differences between Sponsored Brands and Sponsored Products ads, emphasizing the importance of using the '+' symbol before keywords. This strategy helps you achieve precise targeting, improve conversion rates, and avoid wasting your advertising budget. By understanding this nuance, you can optimize your Sponsored Brands campaigns for better performance and a higher return on ad spend.

12/29/2025 Logistics Encyclopedia
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Amazon Sellers Cut Ad Costs with Negative ASIN Targeting

Amazon Sellers Cut Ad Costs with Negative ASIN Targeting

Amazon PPC has undergone a significant upgrade with the introduction of Negative ASIN and product targeting features, enabling sellers to precisely control ad placements and prevent wasted ad spend. This article details how to leverage these features to improve conversion rates, click-through rates, and ACOS. It also shares strategies and techniques for large-scale implementation of negative products, helping sellers maximize advertising effectiveness and achieve optimal campaign performance by precisely targeting or excluding specific products from their PPC campaigns.

12/30/2025 Logistics Industry Insights
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Costa Rica Expands Air Freight Options Through Upala Airport

Costa Rica Expands Air Freight Options Through Upala Airport

This article provides detailed air freight information for Upala Airport (UPL) in Costa Rica, including its airport code, location, time zone, and type. It emphasizes the benefits of the West Coast Cargo Network's three-letter code lookup system, designed to help businesses efficiently plan air freight solutions and seize opportunities in the Costa Rican market. The system offers comprehensive airport information, air cargo requirements, and convenient search functions, empowering users to optimize logistics processes and improve operational efficiency. It's a valuable resource for navigating air cargo to and from Upala Airport.

09/29/2025 Airport Codes
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Global Air Cargo Security Tightened by IATA

Global Air Cargo Security Tightened by IATA

The International Air Transport Association (IATA) is dedicated to enhancing air cargo security by developing and promoting standards, addressing risks, and fostering information sharing to build a more robust and efficient security system. The IATA Cargo Security Working Group brings together industry experts to tackle challenges collaboratively. The Cargo Security Declaration (CSD) establishes a chain of responsibility. IATA hosts a series of industry events to promote communication and cooperation, collectively building a safer future for air cargo.

12/30/2025 Logistics Industry Insights
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Lima Airport Enhances Cargo Handling Efficiency at LIM

Lima Airport Enhances Cargo Handling Efficiency at LIM

This article provides a comprehensive overview of cargo operations at Jorge Chávez International Airport (LIM) in Lima, Peru. It covers airport information, direct international flights, customs clearance requirements, and introduces the West Coast Cargo Network's three-letter code lookup system and practical tools. This guide aims to facilitate international air freight operations by providing essential information and resources for navigating cargo logistics at LIM.

09/29/2025 Airport Codes
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West Coast Freight Network Adds Tobruk Airport Data to Global System

West Coast Freight Network Adds Tobruk Airport Data to Global System

West Coast Cargo Network has upgraded its global airport three-letter code query system, providing information on over 40,000 cities and airports worldwide, including Tobruk Airport (TOB). This system covers airport facilities, warehousing costs, customs clearance requirements, and more. It also offers one-stop services such as air freight tracking and airline lookup, helping businesses efficiently conduct international air freight operations. The upgraded system aims to streamline the process of finding relevant airport information and facilitate smoother air cargo movements.

09/28/2025 Airport Codes
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