Amazon OTT Ads Offer Brands Expanded Reach

Amazon OTT Ads Offer Brands Expanded Reach

Amazon OTT advertising offers an effective way to reach streaming audiences. Utilizing the Amazon DSP platform, advertisers can display video ads on platforms like FreeVee, Twitch, and Prime Video, reaching millions of users. This article delves into the mechanics, advantages, and best practices of OTT advertising, helping brands achieve precise marketing and enhance brand awareness. It provides insights into leveraging Amazon's OTT ecosystem for impactful campaigns and improved marketing outcomes within the streaming landscape.

12/29/2025 Logistics Encyclopedia
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Tiktok Ecommerce Guide to Content and Marketing Success

Tiktok Ecommerce Guide to Content and Marketing Success

This article provides an in-depth analysis of TikTok e-commerce short video account operation strategies, covering account positioning, content planning, basic settings, posting frequency, fan acquisition, short video production, and dissemination techniques. It emphasizes continuous optimization of operational strategies through data analysis, helping businesses achieve efficient traffic generation and sales conversion on the TikTok platform. The focus is on practical tips and actionable insights for maximizing ROI in the competitive TikTok e-commerce landscape.

12/29/2025 Logistics Industry Insights
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US Rail Freight Sees Split Trends in Carload Intermodal Volumes

US Rail Freight Sees Split Trends in Carload Intermodal Volumes

According to the Association of American Railroads, for the week ending August 23rd, U.S. rail carloads increased by 0.6% year-over-year, while intermodal traffic decreased by 1.9%. Grain and automotive shipments showed strong performance, while oil and coal shipments declined. Year-to-date figures still indicate solid growth. Railroad companies need to improve efficiency, invest in infrastructure, expand services, and focus on sustainable development.

01/22/2026 Logistics
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US Rail Freight Gains in Carloads Loses in Intermodal

US Rail Freight Gains in Carloads Loses in Intermodal

According to the Association of American Railroads, U.S. rail carload traffic edged up 0.3% for the week ending October 18th, while intermodal traffic decreased by 4.8% year-over-year. Despite positive year-to-date cumulative figures, the market faces economic uncertainties and competitive pressures. Railroad companies need to improve efficiency and expand their business, and the government should increase infrastructure investment to jointly address the challenges.

01/21/2026 Logistics
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US Rail Freight Dips Over Labor Day YTD Growth Holds

US Rail Freight Dips Over Labor Day YTD Growth Holds

According to the Association of American Railroads data, U.S. rail freight traffic declined in the week ending September 6, influenced by Labor Day. Carload and intermodal volumes both decreased year-over-year. Despite the weak single-week performance, cumulative volumes for the year remain positive. Future development is subject to multiple factors, including economic conditions, policy changes, and internal reforms within the rail industry.

01/17/2026 Logistics
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US Container Imports Jump in February Easing Supply Chain Strains

US Container Imports Jump in February Easing Supply Chain Strains

A Panjiva report indicates a 6.9% year-over-year increase in U.S. container imports for February, but a 5.5% decrease compared to January. Energy imports surged while IT imports declined. Experts note a record high for a single day in February, but the full-year trend remains uncertain. Inflation, geopolitical factors, and changing consumer behavior could influence future demand, requiring flexibility from the shipping industry.

01/21/2026 Logistics
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US Rail Freight Volumes Rebound in March Amid Economic Recovery

US Rail Freight Volumes Rebound in March Amid Economic Recovery

According to the Association of American Railroads, for the week ending March 15th, U.S. rail freight traffic increased by 3.1% year-over-year, and intermodal traffic rose by 8.8%. While year-to-date total freight volume slightly decreased, intermodal growth remains robust. This data suggests a steady economic recovery in the U.S. The rail transport industry is actively embracing digital transformation and green, sustainable development practices.

02/03/2026 Logistics
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US Rail Freight Rebounds As Carload Intermodal Traffic Rises

US Rail Freight Rebounds As Carload Intermodal Traffic Rises

According to the Association of American Railroads, U.S. rail carload and intermodal traffic both increased year-over-year for the week ending March 8th. Coal and grain were key drivers for carload growth, while intermodal continued its strong performance. Year-to-date figures show intermodal growth offsetting the decline in carload volume. The U.S. rail freight market is undergoing structural changes, presenting both challenges and opportunities.

02/03/2026 Logistics
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US Rail Freight Declines Amid Economic Slowdown

US Rail Freight Declines Amid Economic Slowdown

In early September 2025, U.S. rail freight and intermodal volume decreased year-over-year, but cumulative volume for the year remained positive. Chemical and automotive shipments performed strongly, while coal declined. Macroeconomic factors, energy prices, industrial activity, and competitive dynamics influenced rail transport. Moving forward, the railway industry needs to improve efficiency, embrace technology, strengthen collaboration, and focus on environmental protection to address challenges and maintain competitiveness.

02/04/2026 Logistics
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North American Intermodal Volume Drops Amid Weak Demand

North American Intermodal Volume Drops Amid Weak Demand

North American intermodal volumes continue to decline, dropping 2.5% year-over-year in November and 3.6% year-to-date. Truck trailer loadings experienced a significant decrease, with international containers being the sole bright spot. The industry faces multiple challenges, including weak demand and structural adjustments. Moving forward, the industry needs to address these challenges through technological innovation, market expansion, and collaborative partnerships to achieve mutual benefits.

02/04/2026 Logistics
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