Ozon Tightens Seller Rules to Improve Marketplace Performance

Ozon Tightens Seller Rules to Improve Marketplace Performance

OZON has updated its platform rules, optimizing return settings. Sellers can now customize return addresses, not limited to Russia. Product listing rules have also been adjusted, with only one product type allowed per SKU. Sellers are advised to manually select the correct product type before May 2nd to avoid random system assignment affecting traffic. This update aims to standardize operations, improve the buyer's shopping experience, and support the development of high-quality sellers on the platform.

01/05/2026 Logistics
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Amazon Adds Store Links to Brand Video Ads for Better Engagement

Amazon Adds Store Links to Brand Video Ads for Better Engagement

Amazon is upgrading its video ads, allowing direct links to brand stores and sub-pages. This update aims to help sellers refine their operations, improve brand awareness, and boost sales. By enabling direct navigation to specific product pages or brand sections, Amazon empowers sellers to create more targeted and effective campaigns. This enhancement facilitates a more seamless shopping experience for customers and provides sellers with greater control over their brand presence and marketing strategies within the Amazon ecosystem.

01/05/2026 Logistics Industry Insights
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UPS Revamps Ground Saver Higher Costs Less Coverage

UPS Revamps Ground Saver Higher Costs Less Coverage

UPS rebranded SurePost to Ground Saver, significantly reducing compensation while surprisingly raising prices, drawing attention from sellers. This article delves into the impact of this adjustment, providing sellers with strategies to adapt and maintain competitiveness in the evolving market landscape. The changes in compensation policies and pricing structures are analyzed to understand the potential challenges and opportunities for businesses relying on UPS services. Practical recommendations are offered to help sellers navigate the new environment and optimize their logistics strategies.

01/08/2026 Logistics
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Rakuten France Eyes Crossborder Ecommerce Growth

Rakuten France Eyes Crossborder Ecommerce Growth

Rakuten France, a leading e-commerce platform in Europe, offers a blue ocean market opportunity for cross-border sellers. This article details the platform's advantages, registration requirements, fees, logistics policies, and best-selling product categories, providing a practical guide for sellers interested in entering the French market. It covers key aspects like account setup, product listing, and fulfillment strategies to help sellers succeed on Rakuten France and tap into the growing online retail sector in France.

01/04/2026 Logistics Encyclopedia
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Datadriven Strategies Boost Amazon VC Sales for Holidays

Datadriven Strategies Boost Amazon VC Sales for Holidays

This article provides Amazon VC sellers with a data-driven advertising optimization strategy for the peak holiday season. It helps sellers improve advertising efficiency and achieve sales breakthroughs through structured ad grouping, high-medium-low bidding strategies, dayparting, and performance analysis. The core is to use data to guide ad placement and continuous optimization to stand out in a competitive market. By leveraging data insights, sellers can refine their campaigns and maximize ROI during this crucial period.

01/04/2026 Logistics Industry Insights
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Amazon Launches Search Query Dashboard to Boost Seller Sales

Amazon Launches Search Query Dashboard to Boost Seller Sales

The Amazon Search Query Performance dashboard is a crucial tool for brand sellers to unlock sales growth. By analyzing customer search behavior, sellers can optimize keyword strategies, improve product listings, adjust advertising campaigns, and discover new product opportunities. This dashboard provides key data such as search volume, click-through rate, and conversion rate, helping sellers comprehensively understand product performance and enhance their competitiveness on the Amazon platform. It allows for data-driven decisions to improve visibility and drive sales.

01/04/2026 Logistics Industry Insights
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Amazon Ads Launches Tools to Enhance New Product Visibility

Amazon Ads Launches Tools to Enhance New Product Visibility

Amazon Advertising has rolled out significant updates, including "Campaigns with Preset Settings" and "Expanded Product Targeting," designed to help new product sellers quickly launch ads and precisely target relevant traffic. Additionally, Sponsored Brands now features "Ad groups" to improve ad management efficiency. These updates aim to empower sellers to advertise more intelligently and efficiently, boosting conversion rates and brand influence. The new features simplify campaign setup and optimize targeting, allowing sellers to maximize their ROI on Amazon's advertising platform.

12/31/2025 Logistics Industry Insights
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Amazon Balances Product Selection Profit and Compliance

Amazon Balances Product Selection Profit and Compliance

Amazon product selection is crucial for cross-border e-commerce success. This article provides practical product selection guidance for sellers from three dimensions: profit margin, compliance, and risk tolerance. It emphasizes in-depth market analysis, avoiding infringement risks, and operating within one's capabilities to help sellers operate steadily on the Amazon platform. This guide aims to help sellers make informed decisions to maximize profitability while minimizing potential legal and financial pitfalls, ultimately leading to sustainable growth on Amazon.

12/29/2025 Logistics Industry Insights
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Top 10 Amazon Ad Mistakes Hurting Seller Sales

Top 10 Amazon Ad Mistakes Hurting Seller Sales

This article delves into ten common mistakes that new Amazon sellers make when setting up advertising campaigns. These include focusing solely on bidding, over-relying on automatic campaigns, and using broad keywords with exact match. For each mistake, the article proposes corresponding optimization strategies. The aim is to help sellers avoid advertising pitfalls, improve ad performance, and ultimately achieve sales growth. This guide provides practical advice to navigate the complexities of Amazon advertising and maximize ROI for new sellers.

12/29/2025 Logistics Industry Insights
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Ozon Introduces Shipping Cost Calculator for Seller Profit Growth

Ozon Introduces Shipping Cost Calculator for Seller Profit Growth

OZON has officially launched a pricing calculator to help sellers accurately calculate shipping costs and optimize product pricing. By selecting the product category, entering dimensions and weight, and choosing the shipping region, sellers can obtain a detailed list of logistics providers, prices, and delivery times. Sellers should estimate product weight and dimensions based on product selection, filter for cost-effective logistics solutions, create warehouses reasonably, and pay attention to market changes to dynamically adjust pricing, thereby maximizing profits.

12/29/2025 Logistics
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