Temu Spends 7M on Super Bowl Ads for North American Growth

Temu Spends 7M on Super Bowl Ads for North American Growth

Pinduoduo's cross-border e-commerce platform, Temu, spent $7 million to advertise during the Super Bowl, rapidly penetrating the North American market with its strategies of "low prices" and referral programs. Data indicates the Super Bowl ad was highly effective, leading to a surge in Temu downloads and expansion into the Canadian market. Temu's success is attributed to its precise market positioning and marketing strategies, attracting a significant number of cross-border sellers. The platform's growth highlights the potential of aggressive marketing and competitive pricing in the international e-commerce landscape.

12/30/2025 Logistics Industry Insights
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Chinese Ecommerce Firm Recovers Millions in Frozen Funds

Chinese Ecommerce Firm Recovers Millions in Frozen Funds

A Shenzhen-based cross-border e-commerce company faced malicious intellectual property litigation in the United States, resulting in the freezing of its store funds. Leveraging a comprehensive IP strategy and proactive legal defense, the company ultimately won the lawsuit and successfully unfroze millions of dollars. This case provides valuable experience for other cross-border e-commerce sellers on how to deal with malicious litigation, emphasizing the importance of intellectual property protection and compliant operations. It highlights the need for a robust IP portfolio and a proactive approach to defend against unfounded claims.

12/30/2025 Logistics Industry Insights
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Chinese Sellers Face OIMG Trademark Abuse on Amazon Europe

Chinese Sellers Face OIMG Trademark Abuse on Amazon Europe

This paper delves into the "OIMG" trademark abuse case in the cross-border e-commerce sector, revealing the reasons and strategies for dealing with malicious complaints. By analyzing the "Closhion" trademark infringement incident, it exposes the chaos of malicious competition within the industry. The article emphasizes the proactive measures sellers should take when facing malicious complaints and calls on the industry to jointly resist malicious competition and build a healthy and orderly cross-border e-commerce ecosystem. It highlights the need for fairness and ethical practices in the competitive landscape.

12/30/2025 Logistics Industry Insights
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Mom Builds Thriving Ecommerce Business in Southeast Asia

Mom Builds Thriving Ecommerce Business in Southeast Asia

This article reveals the practical experience of a full-time mom who built a 100-person cross-border e-commerce team in Southeast Asia from scratch. It analyzes the three core trends in the Southeast Asian market and provides a five-step 'minimum closed-loop' method to help novice sellers get started quickly. The article emphasizes data-driven product selection, standardized listing processes, and rapid testing strategies. It also outlines advancement paths and precautions, aiming to help readers achieve success in the Southeast Asian cross-border e-commerce field.

01/15/2026 Logistics Industry Insights
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Customs Detention Guide for Crossborder Ecommerce Sellers

Customs Detention Guide for Crossborder Ecommerce Sellers

This article provides a comprehensive solution to the problem of sea freight cargo detention by customs in the destination port for cross-border e-commerce. It details the correct strategies for dealing with sea freight detention from four aspects: quickly identifying the reasons for detention, implementing targeted remedial measures, executing the final disposal, and conducting compliance review and preventive measures. The aim is to help cross-border e-commerce sellers avoid unnecessary losses and achieve compliant operations. This includes understanding regulations and proactively addressing potential issues to minimize the risk of future detentions.

01/15/2026 Customs Knowledge
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Dashu Crossborder Hires Python Engineer for Ecommerce Security

Dashu Crossborder Hires Python Engineer for Ecommerce Security

A large cross-border e-commerce company is hiring a Senior Python Engineer to solve data acquisition challenges. Responsibilities include product feature development, multi-platform information scraping and analysis, anti-scraping mechanism cracking and optimization, and research on crawling strategies and anti-blocking rules. Requirements include a solid foundation in Python programming, extensive experience with web scraping frameworks, reverse engineering skills, and data processing experience. The role focuses on building robust and scalable solutions for extracting valuable data from various online sources in the cross-border e-commerce domain.

01/07/2026 Logistics Industry Insights
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Dragon Cat Logistics Expands in South Chinas Ecommerce Market

Dragon Cat Logistics Expands in South Chinas Ecommerce Market

Longmao Logistics, a rising force in cross-border e-commerce logistics in South China, is gaining prominence in European and American dedicated lines and Southeast Asian small packages with its precise service and efficient operation. This article provides an in-depth analysis of Longmao Logistics' company background, service advantages, dedicated line and overseas warehouse layout, timeliness, and domestic pick-up capabilities, offering a valuable reference for cross-border e-commerce sellers. It highlights the key aspects of their operations and their potential benefits for businesses engaged in international trade.

01/07/2026 Logistics
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Star Sky Expands Crossborder Ecommerce Logistics Solutions

Star Sky Expands Crossborder Ecommerce Logistics Solutions

Starry Sky Supply Chain is an innovative company specializing in cross-border e-commerce logistics, offering end-to-end logistics solutions. Its core strengths lie in full-chain service capabilities, digitized supply chain, and emerging market presence. This article provides an in-depth analysis of Starry Sky Supply Chain's business model, service advantages, network layout, and market reputation, offering objective and comprehensive reference information for cross-border e-commerce sellers. It highlights their integrated approach to streamlining international shipping and warehousing, contributing to more efficient and reliable global trade.

01/07/2026 Logistics
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Amazon Sellers Adopt New FBA Strategies for Ecommerce Growth

Amazon Sellers Adopt New FBA Strategies for Ecommerce Growth

FBA warehousing logistics is crucial for cross-border e-commerce. This article delves into the core value of FBA, including enhancing user experience, reducing operating costs, and building brand trust. It proposes optimization strategies such as precise inventory management, efficient sorting and packaging, and real-time logistics tracking. The importance of selecting the right FBA service provider is also emphasized, aiming to help businesses improve the efficiency of their cross-border e-commerce operations. By implementing these strategies, businesses can streamline their processes and gain a competitive edge.

01/16/2026 Warehousing
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Portable Projectors Transform Outdoor Entertainment and Business

Portable Projectors Transform Outdoor Entertainment and Business

This article provides an in-depth analysis of outdoor projectors, market demands, and marketing strategies, while also highlighting key considerations for cross-border e-commerce sellers. When selecting an outdoor projector, factors like brightness, dust and water resistance, and portability are crucial. Successful marketing strategies involve precise targeting, content marketing, and social media promotion. Furthermore, cross-border e-commerce sellers should pay attention to regulatory compliance, logistical considerations, and pricing strategies to ensure smooth business operations. This comprehensive overview aims to equip sellers with the knowledge needed to thrive in this growing market.

01/19/2026 Logistics Industry Insights
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