Amazon Sellers Optimize Ad Spend to Counter Competitor Discounts

Amazon Sellers Optimize Ad Spend to Counter Competitor Discounts

This article delves into advertising strategies for Amazon sellers facing budget constraints and competitor coupon campaigns. Emphasizing the importance of data-driven decision-making, it proposes strategies such as post-promotion fine-tuning, precise targeting with limited budgets, risk control during category conversion rate drops, and differentiated competition to counter competitor coupon strategies. The aim is to assist sellers in thriving amidst intense market competition by optimizing ad spend and effectively responding to competitive pressures.

01/04/2026 Logistics Industry Insights
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Amazon Permits Seller Email Marketing Sparks Mixed Reactions

Amazon Permits Seller Email Marketing Sparks Mixed Reactions

Amazon's decision to allow sellers to send marketing emails directly to buyers marks a significant shift in marketing strategies. This new policy presents opportunities but also carries the risk of spam. Sellers need to precisely target their audience, optimize email content, avoid excessive marketing, and focus on data analysis and compliant operations to effectively address the challenges and seize the opportunities. Mastering these aspects is crucial for successful email marketing on the Amazon platform.

01/04/2026 Logistics Industry Insights
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Guide to Freight Collect for Crossborder Ecommerce Sellers

Guide to Freight Collect for Crossborder Ecommerce Sellers

This article provides an in-depth analysis of 'Freight Collect' (FC) in cross-border e-commerce, covering its concept, operational process, advantages, and risks. By comparing it with prepaid freight, it elaborates on the applicable scenarios and precautions for FC, helping sellers reduce financial pressure, flexibly settle payments, and effectively avoid the risk of rejection. This enables sellers to become savvy cross-border e-commerce players by understanding and utilizing freight collect options.

01/07/2026 Logistics Encyclopedia
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Solo Entrepreneurs Succeed on Amazon With Key Skills

Solo Entrepreneurs Succeed on Amazon With Key Skills

To succeed as an individual seller on Amazon, you need solid backend operations skills, accurate product selection, meticulous Listing optimization, efficient advertising optimization, reasonable logistics control, effective off-site traffic generation, cautious risk management, continuous proactive learning, good network support, and sufficient cash flow. Furthermore, the ability to withstand risks is crucial to stand out in the highly competitive market. Mastering these aspects will significantly increase the chances of success for independent Amazon sellers.

01/06/2026 Logistics Encyclopedia
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Amazon Germany Mandates WEEE Registration for Sellers

Amazon Germany Mandates WEEE Registration for Sellers

Attention Amazon sellers! Amazon has opened the portal for uploading German WEEE registration numbers. It's crucial to upload your registration number before January 1, 2023, or face the risk of product removal. This highlights the importance of compliance and reminds sellers to pay attention to the upload deadline and registration process. Ensure your business operates in compliance within the Amazon Germany marketplace. Failure to comply could result in significant disruption to your sales and inventory.

01/06/2026 Logistics
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Ecommerce Firms Warned of Freight Scams Amid Holiday Shipping Rush

Ecommerce Firms Warned of Freight Scams Amid Holiday Shipping Rush

Year-end freight risks are high. Some freight forwarders use low prices to attract business and then resell, resulting in goods being detained due to unpaid debts. Cross-border e-commerce sellers should be wary of the "low-price trap" and choose reputable and professional freight forwarders. Pay attention to their risk control capabilities and value-added services to ensure the safe and timely delivery of goods and avoid losing both money and goods.

01/06/2026 Logistics Industry Insights
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Los Angeles Long Beach Ports Face Congestion As Shipping Surges

Los Angeles Long Beach Ports Face Congestion As Shipping Surges

This article analyzes the current surge in shipping capacity in the US West Coast market and explores the potential for renewed congestion at the ports of Los Angeles and Long Beach. By examining historical data, market signals, and capacity utilization rates, it predicts a potential congestion risk in late July. The article also proposes coping strategies for shippers and freight forwarders, aiming to help businesses better navigate potential supply chain challenges and mitigate disruptions.

01/05/2026 Logistics Industry Insights
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Ebay Warns Against Buying Established Accounts

Ebay Warns Against Buying Established Accounts

This article delves into the potential risks associated with purchasing local eBay accounts, including financial security, account compliance, reputation, and operational support. It proposes risk mitigation strategies such as verifying information, investigating store history, choosing reliable platforms, and signing contracts. The emphasis is on making prudent decisions, weighing the pros and cons, and ensuring stable operation. It advises careful consideration before acquisition to avoid potential pitfalls and ensure long-term success on the eBay platform.

01/05/2026 Logistics Encyclopedia
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Uber Freight Uses AI to Transform Logistics

Uber Freight Uses AI to Transform Logistics

Uber Freight has transformed from digitalized to AI-driven by deeply integrating AI into its logistics platform. Its AI applications cover demand forecasting, route optimization, resource matching, and risk management. This not only improves its own operational efficiency but also aims to reshape the entire logistics ecosystem. By connecting shippers, carriers, and drivers, Uber Freight is building a smarter, more efficient, and transparent logistics network, signaling an unstoppable AI-driven logistics revolution.

01/08/2026 Logistics Industry Insights
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Logistics Industry Faces Rising Costs and Space Shortages LMI Report

Logistics Industry Faces Rising Costs and Space Shortages LMI Report

The Logistics Manager's Index (LMI) report indicates continued expansion in the logistics industry, but highlights rising costs and warehousing constraints. High inventory costs, limited storage space, and declining transportation utilization are key concerns. The report also emphasizes the ongoing impact of trade policy changes and tariff actions on market conditions. To navigate this uncertainty, logistics companies should optimize inventory management, expand warehousing options, diversify transportation methods, closely monitor policy changes, and strengthen risk management strategies.

01/08/2026 Logistics Industry Insights
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