Amazon Sellers Focus on ACOS to Boost Ad Profitability

Amazon Sellers Focus on ACOS to Boost Ad Profitability

This article provides an in-depth analysis of the ACOS metric in Amazon Advertising, highlighting its significance and influencing factors. It emphasizes the importance of ACOS optimization for improving store profitability. The article proposes several ACOS optimization strategies, including optimizing ad placement bids, negating ineffective keywords, and leveraging long-tail keywords. The aim is to assist sellers in achieving refined advertising operations on Amazon, effectively controlling advertising costs, and ultimately enhancing profitability.

01/16/2026 Logistics Encyclopedia
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Influencer Marketing Relies on Social Blade Analytics

Influencer Marketing Relies on Social Blade Analytics

Social Blade is a powerful social media analytics tool that provides in-depth analysis of influencer data from platforms like YouTube, Twitch, and Twitter. It offers features such as follower growth tracking, audience analysis, and competitor monitoring, empowering users to make informed decisions in social media marketing and improve their return on investment. Social Blade helps users understand trends, identify opportunities, and optimize their strategies for maximum impact in the dynamic world of social media.

01/16/2026 Logistics Industry Insights
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TD Cowen Report Analyzes Q3 Freight Pricing Trends

TD Cowen Report Analyzes Q3 Freight Pricing Trends

The TD Cowen/AFS Freight Index Q3 report reveals a complex transformation in the US freight market. Parcel shipping sees unprecedented discounts, LTL pricing remains firm, while truckload demand is weak. The report analyzes data to forecast future trends, providing guidance for businesses in developing transportation strategies. Companies need to pay close attention to market dynamics and respond flexibly to stay competitive. This report highlights the importance of adaptability in navigating the current freight landscape.

01/15/2026 Logistics Industry Insights
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Postpandemic Supply Chains Focus on Supplier Management

Postpandemic Supply Chains Focus on Supplier Management

In the post-pandemic era, companies need to reshape supplier management. This involves resetting performance evaluation systems, reshaping service expectations, and reconstructing cooperative relationships to build a more resilient supply chain. Actively embracing change is crucial to standing out in intense market competition and securing future opportunities. Businesses must adapt their strategies to navigate the new normal and ensure supply chain stability and efficiency in the face of ongoing disruptions and uncertainties.

01/19/2026 Logistics Industry Insights
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Ecommerce Success Hinges on Strategic IP Address Selection

Ecommerce Success Hinges on Strategic IP Address Selection

This article provides an in-depth comparison of three mainstream IP types in the US: Residential IP, Datacenter IP, and Dynamic IP, highlighting the importance of choosing the right IP for fields like cross-border e-commerce and social media marketing. It emphasizes the advantages of US Residential IPs in simulating real user environments and ensuring account security. The aim is to help readers make informed IP choices based on their specific business needs.

01/15/2026 Logistics Encyclopedia
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UK Ecommerce Complaints Pose Risks for Crossborder Sellers

UK Ecommerce Complaints Pose Risks for Crossborder Sellers

The UK has one of the highest e-commerce complaint rates in Europe, with a significant portion stemming from cross-border transactions. Sellers must prioritize product quality and service, establish a comprehensive after-sales system, respect local culture and laws, and effectively resolve complaints. By addressing these challenges, businesses can build consumer trust and achieve sustainable growth in the UK market. Turning potential issues into opportunities is key for success in this competitive landscape.

01/19/2026 Logistics Industry Insights
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Amazon Sellers Weigh FBA Vs International Express for Logistics

Amazon Sellers Weigh FBA Vs International Express for Logistics

This article provides an in-depth comparison between Amazon FBA first leg shipping and international express delivery, focusing on differences in target audience, operational processes, cost structures, delivery times, and applicable scenarios. The aim is to assist Amazon sellers in selecting the most suitable logistics solution based on their specific business characteristics. By optimizing costs, improving efficiency, and enhancing market competitiveness, sellers can make informed decisions about their cross-border shipping strategies.

01/19/2026 Logistics Encyclopedia
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Dongguanhong Kong Airport Boosts Greater Bay Area Trade

Dongguanhong Kong Airport Boosts Greater Bay Area Trade

The Dongguan-Hong Kong Airport Logistics Park experienced a significant surge in import and export value in 2025, increasing by 90.32% to reach RMB 29.721 billion. This growth positions it as a core hub for cross-border logistics within the Greater Bay Area. The park facilitates businesses in expanding their reach into overseas markets by providing efficient and integrated logistics solutions, contributing significantly to the region's economic development and international trade capabilities.

01/19/2026 Logistics
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Ecommerce Exports Boom at Chinas Hainan Sanya Airport

Ecommerce Exports Boom at Chinas Hainan Sanya Airport

Sanya Airport's cross-border e-commerce export business has experienced explosive growth, with a value exceeding 80 million yuan in four months. Benefiting from route advantages, policy support, and market demand, Hainan's cross-border e-commerce has achieved faster logistics, reduced costs, and improved efficiency, bringing tangible benefits to businesses. In the future, Hainan needs to further expand routes and optimize operations to address challenges and consolidate its advantages in cross-border e-commerce development.

01/06/2026 Logistics Industry Insights
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Morawa Airport Key to Western Australias Aviation Network

Morawa Airport Key to Western Australias Aviation Network

Morawa Airport (YMRW) is a vital aviation hub in Western Australia, connecting remote areas to the world. This article details the airport's code, geographical location, strategic importance, facilities, and future development. A Wikipedia link is provided for readers seeking in-depth information. The aim is to provide a comprehensive guide for pilots, aviation enthusiasts, and travelers, offering essential insights into this regional airport and its role in connecting communities across Western Australia.

01/20/2026 Airport Codes
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