Under Armour Revamps Supply Chain to Drive Growth
Under Armour is streamlining its supply chain through a multi-year distribution and logistics program aimed at improving cost-effectiveness, responsiveness, and service levels. Facing revenue declines and rising ocean freight costs, Under Armour is proactively taking steps, including streamlining SKUs, improving end-to-end planning capabilities, and enhancing supply chain visibility. These initiatives are designed to optimize operations, reduce costs, and ultimately enhance the brand's competitiveness in a challenging market environment.
