Amazon Ad ROAS Drops As Brands Shift to New Attribution Models

Amazon Ad ROAS Drops As Brands Shift to New Attribution Models

Amazon ad ROAS plummeting? Don't panic! Amazon has updated its ad display attribution rules with the new "Shopping Signals Enhancement" model. This article analyzes the impact of the new rules and provides three key strategies: update benchmarks, optimize budget allocation, and leverage comprehensive data. We also remind sellers to pay attention to aged inventory fees to avoid storage costs eroding profits. Embrace change, and refined operations are the key to success! Stay ahead by adapting to these changes and optimizing your Amazon advertising strategy for maximum ROI.

01/23/2026 Logistics Industry Insights
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Lunyas Directtoconsumer Model Elevates Luxury Loungewear

Lunyas Directtoconsumer Model Elevates Luxury Loungewear

Lunya reshaped the high-end sleepwear market with its concept of "fashionable loungewear." Through material innovation, stylish designs, integrated online and offline channels, and precise marketing, Lunya successfully built a DTC brand with annual revenue exceeding $35 million. Its experience provides valuable lessons for Chinese home goods sellers going global, including precise positioning, product innovation, channel integration, targeted marketing, and data-driven approaches. These strategies are crucial for success in the competitive international market and can help brands establish a strong presence and achieve sustainable growth.

01/23/2026 Logistics Industry Insights
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Antigua and Barbuda Boosts Customs Oversight with WTO Aid

Antigua and Barbuda Boosts Customs Oversight with WTO Aid

The World Customs Organization (WCO) conducted a Post Clearance Audit (PCA) diagnostic of Antigua and Barbuda Customs to enhance trade facilitation. Through observation and discussions, the WCO assessed the current state of PCA implementation and provided recommendations for improvement. Moving forward, the WCO will continue to collaborate, assisting Antigua and Barbuda Customs in refining risk management, data analysis, personnel training, and IT systems. This includes strengthening cooperation with the private sector to promote trade development. The goal is to improve efficiency and effectiveness in customs operations.

01/20/2026 Customs Knowledge
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Recifeguararapes Airport Key Codes Coordinates and Travel Info

Recifeguararapes Airport Key Codes Coordinates and Travel Info

This article provides a detailed overview of Guararapes International Airport in Brazil, covering its IATA and ICAO codes, geographical coordinates, airport facilities, travel guide, and future development plans. By understanding this information, travelers can better plan their trips and enjoy a more convenient and comfortable travel experience. The article also includes data on the airport's annual passenger throughput, major airlines, historical background, and sustainable development initiatives, helping readers gain a comprehensive understanding of the airport. This information aims to improve the planning and overall experience for passengers.

01/20/2026 Airport Codes
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Madagascars Mampikony Airport A Pilots Unique Challenge

Madagascars Mampikony Airport A Pilots Unique Challenge

This article provides an in-depth analysis of Mananara Nord Airport (FMNP) in Madagascar, covering its geographical location, airport codes (IATA: WMP, ICAO: FMNP), coordinate information, and related GIS map data sources and usage terms. It also includes a frequently asked questions section and useful flight tips. The aim is to offer pilots, aviation enthusiasts, and travelers a comprehensive flight guide to Mananara Nord Airport and the surrounding region in Madagascar. This guide serves as a valuable resource for planning flights and understanding the airport's specific characteristics.

01/20/2026 Airport Codes
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IATA Launches Smarthub for Streamlined MRO Operations

IATA Launches Smarthub for Streamlined MRO Operations

The IATA MRO SmartHub platform aims to enhance collaboration efficiency in the aircraft Maintenance, Repair, and Overhaul (MRO) industry. This article provides a clear guide on registration and login, highlighting the platform's role in breaking down information silos and empowering the digital transformation of the industry. It emphasizes the platform's potential to streamline processes and improve communication between stakeholders. The article encourages industry professionals to join the platform and leverage its capabilities for enhanced operational efficiency and data-driven decision-making within the MRO sector.

01/20/2026 Logistics
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Mobile Tech Enhances Logistics Efficiency Reshapes Supply Chains

Mobile Tech Enhances Logistics Efficiency Reshapes Supply Chains

This paper delves into how mobile technology drives the upgrade and transformation of logistics management. It elaborates on the application value of mobile technology in various links of the supply chain by optimizing the logistics of large and sensitive goods, empowering last-mile delivery, and improving warehouse operation efficiency. The study emphasizes the importance of data-driven real-time insights and precise decision-making, as well as investment and integration. It provides a reference for enterprises to win future competition in the mobile technology "arms race".

01/20/2026 Logistics
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Safetyis Demonstrations Showcase Potential in Security Industry

Safetyis Demonstrations Showcase Potential in Security Industry

This paper introduces how to comprehensively evaluate the functionality of a Safety Information System (SafetyIS) through an in-depth demonstration, analyzing its value in practical applications. The demonstration should cover modules such as risk assessment, incident management, compliance checks, data analysis, and reporting, highlighting the system's customizability. Before the demonstration, enterprises should clearly define their requirements and actively ask questions. A comprehensive evaluation should be conducted after the demonstration to facilitate informed decision-making. This approach ensures the SafetyIS effectively addresses the organization's specific safety needs.

01/20/2026 Logistics
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3PL Firms Boost Efficiency with Mobile Barcode Scanning

3PL Firms Boost Efficiency with Mobile Barcode Scanning

Mobile barcode scanning enhances 3PL efficiency, accuracy, traceability, and reduces costs. The Averitt Express case demonstrates its contribution to business growth. Implementing mobile barcode scanning allows for real-time data capture, minimizing errors and optimizing warehouse operations. This leads to faster processing times, improved inventory management, and enhanced customer satisfaction. The Averitt Express example highlights the tangible benefits of this technology. Digital transformation is crucial for staying competitive in today's fast-paced logistics landscape. Embracing barcode scanning is a key step in that transformation.

01/20/2026 Warehousing
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AI and Realtime Visibility Transform Global Supply Chains

AI and Realtime Visibility Transform Global Supply Chains

The supply chain software market is evolving towards platformization, optimizing end-to-end processes and managing multi-tiered constraints. Real-time capabilities are achieved through IoT technology for real-time tracking of inventory and transportation. Intelligence leverages AI and machine learning for demand forecasting, inventory optimization, and risk management. Companies face challenges such as data quality, technology integration, and talent development to build a more resilient and intelligent logistics system. This transformation enables better visibility, responsiveness, and efficiency across the entire supply chain network.

01/20/2026 Logistics Industry Insights
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