Amazon Ads Launches Invalid Traffic Report to Safeguard Budgets

Amazon Ads Launches Invalid Traffic Report to Safeguard Budgets

Amazon Advertising Console introduces the 'Total Traffic and Invalid Traffic Report' to help sellers identify and filter invalid traffic, improving advertising efficiency. The report provides key metrics such as total impressions, invalid impressions, invalid impression rate, total clicks, invalid clicks, and invalid click rate. This empowers sellers to optimize advertising campaigns and avoid wasted budget by providing visibility into potentially fraudulent or non-genuine traffic sources. By understanding these metrics, advertisers can refine their targeting and bidding strategies for better ROI.

12/30/2025 Logistics Industry Insights
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Modern Warehouse Systems Boost Supply Chain Efficiency

Modern Warehouse Systems Boost Supply Chain Efficiency

Modern Warehouse Management Systems (WMS) play a crucial role in e-commerce supply chains. They optimize inventory management, enhance order fulfillment efficiency, and integrate complex logistics management functions, making them essential tools for businesses to improve operational efficiency and customer satisfaction.

08/02/2025 Warehousing
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Flexport Introduces Shopify App for Ecommerce Logistics

Flexport Introduces Shopify App for Ecommerce Logistics

The Flexport Shopify app empowers cross-border e-commerce sellers to streamline supply chain management with one-stop quoting, booking, tracking, and replenishment. Seamlessly integrated with Shopify stores, it optimizes inventory management, provides end-to-end transparent tracking, and accelerates global trade, helping sellers gain a competitive edge. By simplifying complex logistics processes, Flexport enables businesses to focus on growth and customer satisfaction in the dynamic world of international commerce.

01/05/2026 Logistics Encyclopedia
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Middle East Ecommerce Surges As Digital Payments Rise

Middle East Ecommerce Surges As Digital Payments Rise

Checkout.com's latest report reveals a high-growth phase for the e-commerce market in the Middle East and North Africa (MENA). 91% of consumers are frequent online shoppers, with a significant preference for digital payments. The rise of Buy Now, Pay Later (BNPL) and social commerce is also evident. Merchants need to keep pace with these trends and innovate their products and services to seize opportunities and succeed in the market.

01/06/2026 Logistics Industry Insights
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ICC Clarifies Content Usage Policy and Copyright Rules

ICC Clarifies Content Usage Policy and Copyright Rules

This article outlines the content usage policies of the International Chamber of Commerce and the importance of copyright protection. It emphasizes the necessity for users to obtain authorization when using website content and the need to comply with data protection laws, aiming to promote business compliance and respect for copyright.

08/05/2025 Logistics Encyclopedia
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Tiktok Sellers Weigh Shopify Vs Wordpress for Ecommerce

Tiktok Sellers Weigh Shopify Vs Wordpress for Ecommerce

This article provides an in-depth comparison of Shopify and WordPress, two major independent website platforms. It analyzes their differences in server hosting, ownership, pricing, features, customer service, and SEO. Tailored recommendations are offered for merchants with varying needs and technical skills, guiding them in selecting the optimal platform. Furthermore, it shares advanced operational strategies for monetizing TikTok traffic, helping merchants build successful independent websites.

01/04/2026 Logistics Encyclopedia
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