Amazon Sellers Boost SEO with Core and Longtail Keywords

Amazon Sellers Boost SEO with Core and Longtail Keywords

This article delves into keyword placement strategies for Amazon operations, focusing on the optimal positioning of core and long-tail keywords within a listing. It explores the strategic use of keywords in the title, bullet points, and backend search terms to enhance product visibility and conversion rates. By optimizing these elements, sellers can improve their ACOS (Advertising Cost of Sales) and ultimately achieve sales growth. The paper provides practical insights into leveraging keyword strategy for enhanced Amazon performance.

01/06/2026 Logistics Encyclopedia
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Ecommerce Sellers Expect Yearend Boom After Strong Black Friday

Ecommerce Sellers Expect Yearend Boom After Strong Black Friday

Black Friday report reveals a surge in online spending in the Australian market, with footwear and digital cameras performing exceptionally well. Despite challenges in the European market, online sales still experienced exponential growth. E-commerce sellers should seize the year-end opportunities by carefully selecting products, optimizing listings, and improving customer service to strive for success in the Christmas shopping season. Focus on high-demand items and ensure a seamless shopping experience to maximize sales during this peak period.

01/06/2026 Logistics Industry Insights
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Amazon Expands Hiring Discounts Ahead of Peak Season

Amazon Expands Hiring Discounts Ahead of Peak Season

Amazon is gearing up for the peak season by announcing the hiring of 150,000 employees and increasing wages and benefits, demonstrating confidence in year-end sales growth. Simultaneously, the Vine program is launching limited-time discounts, providing sellers with opportunities to gain reviews. Sellers should rationally assess their situation, optimize product listings and promotion strategies, seize opportunities, and achieve sales goals. This period requires careful planning and execution to maximize potential gains during the busy holiday shopping season.

01/06/2026 Logistics Industry Insights
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Ecommerce Firms Adapt Strategies Postcyber Week

Ecommerce Firms Adapt Strategies Postcyber Week

This year's Singles' Day sales surged, but traffic is increasingly fragmented. Cross-border e-commerce sellers need to shift strategies from concentrated sprints to steady operations. Focusing on user experience, diversified marketing, data-driven insights, and supply chain optimization is crucial for standing out during the peak season. Sellers should prioritize long-term growth and customer loyalty over short-term gains to navigate the evolving e-commerce landscape successfully and maximize their returns during peak sales periods.

01/06/2026 Logistics Industry Insights
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Amazon Affiliate Marketing Drives Ecommerce Growth

Amazon Affiliate Marketing Drives Ecommerce Growth

Amazon Affiliate Marketing is a cost-effective and efficient marketing model. By collaborating with affiliates, sellers can precisely reach their target audience, improve conversion rates, and achieve sustained sales growth. This article delves into the advantages, implementation strategies, and future development trends of Amazon Affiliate Marketing, providing valuable insights for Amazon sellers. It explores how to leverage affiliate networks to boost product visibility and drive sales, making it a crucial strategy for success in the competitive e-commerce landscape.

12/31/2025 Logistics Encyclopedia
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Douyins Affiliate Program Boosts Ecommerce Growth

Douyins Affiliate Program Boosts Ecommerce Growth

This article details how TikTok Shop can increase sales through the TikTok Affiliate Program. It covers the eligibility criteria for enabling the Affiliate Program, the product listing process, product information optimization techniques, and commission setting strategies. The aim is to help TikTok Shop merchants better leverage the Affiliate Program platform, attract influencer collaborations, and achieve sales growth. This guide provides a comprehensive overview for maximizing the potential of the TikTok Affiliate Program for e-commerce success.

12/29/2025 Logistics Industry Insights
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Douyin Shop Sellers Hit 60K Daily with Five Key Strategies

Douyin Shop Sellers Hit 60K Daily with Five Key Strategies

This article delves into the operational secrets of a Douyin shop with daily sales of 60,000, revealing five key strategies: meticulous product selection, product optimization, influencer marketing, quality service, and data analysis. It provides practical guidance for merchants, helping them succeed in the Douyin e-commerce field. The article emphasizes the importance of a well-rounded approach, combining strategic product choices with effective promotion and customer satisfaction to drive sales and build a strong presence on the platform.

12/29/2025 Logistics Industry Insights
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Amazon Expands Seller Support with New Features Bonuses

Amazon Expands Seller Support with New Features Bonuses

Amazon is testing a product detail page optimization initiative, combined with a Brand Referral Bonus, to encourage sellers to improve their pages and drive external traffic. This aims to increase sales and reduce referral fees. By optimizing product listings and promoting them off-Amazon, sellers can potentially earn a bonus on sales generated through their attribution links. This program incentivizes sellers to actively promote their products and improve their overall marketing strategy, ultimately benefiting both the seller and Amazon.

12/30/2025 Logistics Industry Insights
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Amazon Launches New Ad Tools for Holiday Shopping Season

Amazon Launches New Ad Tools for Holiday Shopping Season

Amazon introduces three new advertising features to boost peak season sales: a quick-look plugin for instant performance statistics, budget rules for intelligent control, and a brand store traffic generation feature for a dedicated traffic entry point. Sellers can leverage these tools to pinpoint issues, optimize targeting strategies, enhance brand image, and improve user engagement, ultimately driving sales growth. These updates allow for more efficient campaign management and better ROI during the crucial holiday shopping period.

12/30/2025 Logistics Industry Insights
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Amazon Raises FBA Fees Pressuring Seller Margins

Amazon Raises FBA Fees Pressuring Seller Margins

Amazon FBA fees are rising again, with increases across logistics, warehousing, and aging inventory fees, further squeezing seller profit margins. Faced with this pricing pressure, sellers need to optimize their product portfolio, refine operations, control inventory levels, and explore diverse sales channels to proactively respond and ensure continued survival and growth. Strategies like efficient inventory management and diversifying sales platforms are crucial for mitigating the impact of increased FBA costs and maintaining profitability in the competitive Amazon marketplace.

12/30/2025 Logistics
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