Incomplete product information and inaccurate descriptions may be limiting your sales potential on the Joom platform. Comprehensive product attributes not only enhance customer shopping experiences but also serve as crucial factors for search ranking and legal compliance. This guide examines the importance of product attributes on Joom, methods for identifying required fields, proper completion standards, and addition channels to help sellers improve product visibility and conversion rates.
Product Attributes: The Foundation for Joom Sales Success
Product attributes, as essential components of Joom product detail pages, represent critical information about product features and specifications. Buyers review these attributes in the "Details" section to make informed purchasing decisions. Complete product attributes contribute to sales growth through multiple mechanisms:
- Enhanced Customer Understanding: Detailed attributes help customers fully comprehend product characteristics, reducing return rates caused by information asymmetry and improving shopping satisfaction.
- Optimized Search Visibility: Joom's algorithm categorizes products based on attributes and prioritizes items that closely match customer search queries in results, thereby increasing product exposure.
- Regulatory Compliance: Certain product categories, particularly apparel and footwear, require specific attribute disclosures under European regulations, such as material composition. Products failing to meet these requirements risk removal from the marketplace.
Identifying Required Attributes: A Dual Approach
Joom provides sellers with two efficient methods to determine mandatory attributes for specific products:
1. Category Requirements Page in Seller Dashboard
Access the "Category Requirements" section within the Joom seller dashboard. This comprehensive resource lists attribute requirements across product categories. Sellers can filter information using category names, IDs, product IDs, or keywords to quickly locate relevant specifications.
2. Product Page Diagnostic Links
On individual product pages, click the diagnostic link appearing with yellow warning indicators. This feature directly connects sellers to the attribute list for the product's specific category.
Attribute Selection: Precision Over Quantity
Joom distinguishes between mandatory and optional attributes based on legal requirements and platform policies. Sellers should prioritize completing all compulsory fields while voluntarily providing additional attributes to enrich product information and appeal to potential buyers.
The platform offers specialized guidelines for various product categories:
- Electronics: Technical specifications and key parameter requirements
- Fashion: Compliance standards for apparel and accessories in European markets
- Cosmetics: Ingredient disclosures and product efficacy descriptions
Standardized Attribute Values: Ensuring Accuracy
To maintain information consistency, Joom enforces strict standards for attribute value entry:
- Navigate to the "Category Requirements" page in the seller dashboard
- Select the relevant category and download the official attribute value list
Important Notice: Joom exclusively accepts attribute values from these official lists. Any customized entries will be rejected, requiring sellers to strictly adhere to provided options.
Adding Product Attributes: Dual Implementation Channels
Joom supports attribute integration through two complementary methods:
1. Product Descriptions
Include general attribute overviews in product narratives, such as design concepts and usage scenarios.
2. "Features" Field in Seller Dashboard
Input specific attribute values (materials, dimensions, colors) through the dedicated "Features" field. These details appear in the product page's "Details" section.
Strategic Optimization for Marketplace Success
Comprehensive product attributes represent a fundamental component of successful Joom sales strategies. By leveraging platform resources, understanding attribute requirements, maintaining standardized entries, and utilizing both description and feature fields, sellers can significantly enhance product discoverability and purchasing conversion. This operational refinement contributes to sustained marketplace performance and business growth.