Amazon Sellers Boost Ad Spending for Holiday Season

Amazon Sellers Boost Ad Spending for Holiday Season

The end-of-year peak season on Amazon is highly competitive, making traffic acquisition crucial both on and off the platform. Display Ads offer broad reach, allowing precise targeting through audience and content relevance. Utilizing strategies like retargeting and similar product targeting can effectively boost new product traffic, capture competitor traffic, and encourage cross-selling. This helps sellers achieve sales breakthroughs during the peak season.

12/31/2025 Logistics Industry Insights
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US Patents Vertical Hanger Connector for Closet Space Efficiency

US Patents Vertical Hanger Connector for Closet Space Efficiency

A vertical hanger connector hook has been granted a design patent in the United States (USD1048733S1). This design effectively increases closet storage space. Cross-border sellers should be aware that selling similar products requires thorough patent searches to avoid infringement risks and potential losses. It is crucial to conduct due diligence before offering such items to ensure compliance with intellectual property rights and prevent legal repercussions.

01/27/2026 Logistics Encyclopedia
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BYD Leads Thailands EV Market Surpassing Japanese Rivals

BYD Leads Thailands EV Market Surpassing Japanese Rivals

BYD, leveraging its strength in new energy vehicles, achieved sales of 41,570 units in 2023, becoming the top-selling Chinese brand in the Thai market. This represents a 53.8% year-over-year increase and places them fourth in the Thai light vehicle market. This accomplishment signifies a breakthrough for Chinese new energy vehicles in Thailand and may intensify competition within the Thai automotive market.

01/27/2026 Logistics Industry Insights
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UPS Teamsters Agree on Surepost Package Size in Tentative Deal

UPS Teamsters Agree on Surepost Package Size in Tentative Deal

UPS and the Teamsters union have reached a tentative agreement, adjusting SurePost package size limits, potentially shifting more packages to union drivers for delivery. This move could impact UPS's operational costs, union member benefits, and consumer service experience. The agreement also sparks discussion about automation in the logistics industry and the future of labor relations. The change in SurePost dimensions aims to bring more volume under the union contract, influencing delivery efficiency and potentially affecting the competitive landscape within the package delivery sector.

11/03/2025 Logistics
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Unveiling Air Cargo The Secrets of Boeing Aircraft Pallets

Unveiling Air Cargo The Secrets of Boeing Aircraft Pallets

Boeing aircraft play a crucial role in international air cargo. Freight forwarders need to understand the dimensions and weight of the cargo to select the appropriate aircraft type and calculate costs. The cargo hold of the plane does not load goods directly; instead, multiple pallets, which are aluminum platforms, are laid out to provide stable support for the cargo. The specifications of the pallets vary depending on the type of aircraft, and plans may need to be adjusted if they exceed the limits.

07/28/2025 Logistics Encyclopedia
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Wechat Official Account Registration Guide for Beginners

Wechat Official Account Registration Guide for Beginners

This article provides a comprehensive guide to WeChat Public Account registration, covering pre-registration preparation, registration processes for various account types, and frequently asked questions. It aims to help beginners quickly get started, successfully register and operate their own public accounts, and embark on their self-media journey. Key steps include hardware preparation, account information, identity verification, entity type selection, and operator identity verification. It also addresses common questions such as email selection, account type selection, and registration quantity limits.

01/06/2026 Customs Knowledge
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Amazon Launches Customer Insights Program to Boost Sales

Amazon Launches Customer Insights Program to Boost Sales

Amazon Insights Program is a market research service that allows sellers to create customer surveys to optimize products and sales. While it offers precise customer feedback, its high cost limits widespread adoption. This article provides an in-depth analysis of the program's operation, pricing, and value proposition, helping sellers assess whether it is a worthwhile investment. The analysis will cover the benefits and drawbacks of using the program for gaining customer insights and improving product performance on the Amazon marketplace.

01/04/2026 Logistics Industry Insights
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Amazon Sellers Face Rising Storage Costs Under New Policy

Amazon Sellers Face Rising Storage Costs Under New Policy

Amazon's storage policy is undergoing significant changes, with rising costs posing a serious challenge to sellers. The new policy shifts storage limits to volume-based calculations, increases the frequency of IPI assessments, and may introduce a capacity bidding mechanism. Sellers need to refine inventory management, expand to multiple sales platforms, optimize product structures, and improve operational efficiency to weather the cost storm and achieve a breakthrough. This requires a strategic approach to navigate the new Amazon landscape and maintain profitability.

12/31/2025 Warehousing
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Trucking Industry Holds Strong Amid New English Language Rules

Trucking Industry Holds Strong Amid New English Language Rules

Increased English proficiency regulations for truck drivers in the US are expected to have minimal short-term impact on trucking rates, with market demand remaining the primary driver. While the policy tightens and potentially limits capacity, the overall effect is projected to be limited. Border regions may face localized challenges. The long-term consequences remain to be seen, and market evolution will be closely monitored. The immediate impact on pricing is unlikely to be significant, overshadowed by existing market forces.

01/22/2026 Logistics Industry Insights
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Turkey Eases Customs Rules for Travelers with Antigen Test Kits

Turkey Eases Customs Rules for Travelers with Antigen Test Kits

This article provides detailed information on carrying or mailing antigen test kits to Turkey, covering customs regulations, quantity limits, packaging requirements, mailing methods, and frequently asked questions. It aims to assist travelers planning to visit Turkey in carrying antigen test kits smoothly and ensuring a healthy and safe journey. The guide clarifies the specific rules and provides practical advice to avoid potential issues at customs and ensure compliance with Turkish regulations regarding the import of medical devices for personal use.

01/23/2026 Customs Knowledge
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