Datadriven Strategy Boosts Facebook Ad ROI

Datadriven Strategy Boosts Facebook Ad ROI

This article delves into the importance and implementation process of Facebook ad data tracking. It focuses on two data return methods: C2S and S2S, highlighting key aspects of gateway interface modification and data processing. It emphasizes the significance of bidirectional data return between e-commerce platforms and media platforms. The article provides a practical guide to data tracking on Facebook, aiming to help readers improve ad performance and achieve ROI growth. It covers essential steps for setting up effective tracking and leveraging data insights for campaign optimization.

12/29/2025 Customs Knowledge
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Instagrams Zerocost Influencer Strategy Gains Traction

Instagrams Zerocost Influencer Strategy Gains Traction

This article recounts an unexpected viral sales experience through Instagram influencer marketing. By analyzing the reasons behind the surge in sales, it summarizes practical advice for Instagram influencer collaborations. It emphasizes the importance of content quality, audience targeting, and purchase guidance. The article suggests experimenting across multiple platforms, finding influencers that match the product style, and utilizing techniques like Reels short videos and profile bio links for more effective marketing. It highlights key factors contributing to the success and provides actionable recommendations for similar campaigns.

12/30/2025 Logistics Industry Insights
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Amazon Unveils Aidriven Global Selling Strategy

Amazon Unveils Aidriven Global Selling Strategy

Amazon Global Selling launched its "Next-Generation Cross-Border Chain" strategy, aiming to empower sellers and simplify cross-border sales through AI technology and intelligent supply chains. The strategy encompasses three phases: Global Launch, Global Optimization, and Global Expansion, emphasizing the role of AI in supply chain, logistics management, and seller operations. AI helps sellers improve efficiency, reduce costs, and discover new growth opportunities. The strategy also highlights the increasing importance of brand value in the AI era.

01/15/2026 Logistics Industry Insights
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New IATA Tool Helps Businesses Track Carbon Emissions

New IATA Tool Helps Businesses Track Carbon Emissions

This paper delves into carbon emission calculators, specifically IATA CO2 Connect, and how they assist companies in achieving sustainability goals. CO2 Connect enables businesses to formulate greener travel policies, improve environmental performance, enhance brand reputation, and support Environmental, Social, and Governance (ESG) strategies by accurately quantifying aviation carbon emissions. It empowers organizations to understand their carbon footprint associated with air travel, allowing for informed decisions and contributing to a more sustainable future for the aviation industry and the planet.

01/05/2026 Logistics Industry Insights
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Supply Chain Risks Exposed in Sustainable Sourcing Push

Supply Chain Risks Exposed in Sustainable Sourcing Push

Lack of transparency in sustainable procurement poses a significant risk to supply chains. Companies need to enhance transparency, establish strategic partnerships with suppliers, optimize supply chain layouts, and reshape their long-term development thinking to address these challenges. By doing so, they can achieve sustainable development and gain a competitive edge in the market. Improving visibility and collaboration are key to mitigating risks and ensuring alignment with ESG goals, ultimately fostering a more resilient and responsible supply chain.

01/16/2026 Logistics Industry Insights
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UPS Revises Strategy Over Tariffs Market Volatility

UPS Revises Strategy Over Tariffs Market Volatility

UPS is adjusting its strategy to address challenges posed by tariffs and market uncertainties. The company is enhancing its competitiveness through cost reductions, decreasing reliance on Amazon, and launching new services. These efforts aim to regain market confidence and explore new growth opportunities in a complex environment.

08/06/2025 Logistics
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Uruguay Unveils Port Strategy for Sustainable Growth

Uruguay Unveils Port Strategy for Sustainable Growth

Uruguay's National Port Administration (ANP) is dedicated to improving the management and development of public ports, aiming to establish Uruguay as a global logistics center. The focus is on sustainable development and international cooperation to promote national economic growth.

08/05/2025 Logistics
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PSA International Leads Global Port Management Strategy

PSA International Leads Global Port Management Strategy

PSA International, a leader in the port industry, operates flagship ports in Singapore and Belgium, aiming to optimize global freight logistics. By leveraging advanced technologies to enhance efficiency and collaborating closely with various stakeholders, it demonstrates strong market competitiveness and sustainable development potential.

08/05/2025 Port Encyclopedia
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