Amazon Sponsored Brands Broad Match Triggers Unintended Ad Placements

Amazon Sponsored Brands Broad Match Triggers Unintended Ad Placements

This article focuses on the issue of irrelevant search terms triggered by broad match keywords in Amazon Sponsored Brands (SB) campaigns. It explains the differences in matching logic between SB and Sponsored Products (SP) ads. Sellers should fully understand the characteristics of SB ads, optimize their keyword strategies, and continuously monitor ad performance to improve advertising efficiency. Understanding these nuances is crucial for maximizing ROI and preventing wasted ad spend when utilizing broad match within Sponsored Brands.

01/22/2026 Logistics Industry Insights
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Amazon Tightens Review Policy Affecting Seller Listings

Amazon Tightens Review Policy Affecting Seller Listings

Amazon will adjust its variation review sharing policy starting February 12, 2026. Only variations with minor differences and complete functional consistency can share reviews. Variations with substantial differences will have their reviews forcibly separated. This change aims to enhance review authenticity. In the short term, sellers may face challenges such as reduced reviews and conversion pressure. However, it is expected to benefit the platform's ecosystem in the long run by providing more reliable and accurate product information to customers.

01/23/2026 Logistics Industry Insights
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Chinas Oushuitong Aids in Crossborder Ecommerce Compliance Standards

Chinas Oushuitong Aids in Crossborder Ecommerce Compliance Standards

EUTax participated in the formulation of the national standard "Risk Prevention and Control Guidelines for Cross-border E-commerce Merchants," which has been officially released and implemented. Based on this standard, EUTax has built a full-chain compliance service matrix covering VAT, EPR, testing and certification, etc. This helps cross-border e-commerce companies improve their risk prevention and control capabilities, achieve compliant operations, and provide sellers with a "national standard-level" risk prevention and control solution.

01/23/2026 Customs Knowledge
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Tiktok Shop and Temu Compete in Global Downmarket Expansion

Tiktok Shop and Temu Compete in Global Downmarket Expansion

TikTok Shop and TEMU, representing China's e-commerce expansion overseas, are rapidly growing in the global market with different models. TikTok Shop focuses on content-driven commerce and standardized category management, while TEMU emphasizes extreme cost-effectiveness and platform operation. Both face the challenge of balancing the interests of platforms, sellers, and consumers, as well as ensuring sustainable development and improving user experience. Brands going global need to focus on product quality and long-term value.

01/23/2026 Logistics Industry Insights
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Escrow Services Boost Security for Crossborder Ecommerce

Escrow Services Boost Security for Crossborder Ecommerce

This article explains the "third-party escrow" mechanism in cross-border e-commerce transactions. This mechanism involves an independent third-party platform holding funds until the buyer confirms receipt of the goods. The funds are then released to the seller, effectively reducing transaction risks and protecting the rights of both buyers and sellers. This ensures the security of cross-border e-commerce transactions by providing a secure and reliable payment process, fostering trust and confidence in the international marketplace.

01/23/2026 International Settlement
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Crossborder Ecommerce Firms Focus on Accurate Delivery Etas

Crossborder Ecommerce Firms Focus on Accurate Delivery Etas

This paper delves into the significance of Estimated Time of Arrival (ETA) in cross-border e-commerce. It elaborates on various factors influencing ETA, including transportation methods, distance, and customs clearance processes. Practical suggestions are offered to assist cross-border sellers in optimizing their logistics management, enhancing customer satisfaction, and ultimately gaining a competitive edge in the market. By understanding and effectively managing ETA, businesses can improve delivery predictability and build stronger customer relationships in the global marketplace.

01/23/2026 Logistics Encyclopedia
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Crossborder Ecommerce Mitigating Contract Risks for Growth

Crossborder Ecommerce Mitigating Contract Risks for Growth

Contract breach risk is a significant concern in cross-border e-commerce. This paper delves into common breach behaviors and their potential severe consequences within this context. It provides practical advice for preventing and addressing breaches, including drafting robust contracts, selecting reputable partners, actively communicating and negotiating, and seeking legal assistance when necessary. The aim is to help sellers mitigate risks and protect their profits in the cross-border e-commerce environment by implementing effective risk aversion strategies.

01/23/2026 Customs Knowledge
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Shopee Revises Seller Policies Stresses Compliance

Shopee Revises Seller Policies Stresses Compliance

Shopee has updated its operational rules, focusing on stricter logistics timeliness requirements, aiming for a 95% or higher on-time delivery rate. Sellers need to optimize inventory management and logistics partnerships to ensure timely order dispatch. Regular self-inspection of product compliance is also crucial to adapt to the new regulations and improve store performance. Meeting these new standards is essential for maintaining good standing and avoiding penalties on the Shopee platform. Proactive adaptation will be key to success.

01/23/2026 Logistics
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Reddit Emerges As Key Platform for Crossborder Ecommerce Ads

Reddit Emerges As Key Platform for Crossborder Ecommerce Ads

Reddit, the 18th largest website globally, is emerging as a new frontier for cross-border e-commerce sellers seeking high-intent users due to its unique community-driven model. Through precise ad targeting and active community engagement, brands can achieve both brand awareness and sales performance on Reddit, fostering user loyalty. By leveraging Reddit's niche communities and understanding its culture, e-commerce businesses can effectively acquire new customers and drive sustainable growth in the international market.

01/23/2026 Logistics Industry Insights
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Key Freight Terms and Cargo Handling in Global Trade Explained

Key Freight Terms and Cargo Handling in Global Trade Explained

This paper delves into critical aspects of freight forwarding practice, including the significance of the Bill of Lading's declared value, the basis for cargo damage claims, the definition of non-containerized shipments, customs clearance procedures, the distinction between 'first release' and 'second release', the concepts of LCL consolidation and cooperative stuffing, and the division of responsibilities between buyers and sellers under DDU terms. It aims to provide practical guidance for professionals in the foreign trade industry, clarifying key operational procedures and liabilities.

08/22/2025 Logistics Encyclopedia
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