Amazon Sellers Adopt New Strategies to Boost Ad Traffic

Amazon Sellers Adopt New Strategies to Boost Ad Traffic

This article delves into the common issue of excessive product page exposure in Amazon advertising campaigns. It analyzes the underlying causes and provides a range of practical optimization strategies, including increasing bids, improving keyword weighting, and optimizing listings. The aim is to help sellers precisely direct advertising traffic to the search results page, thereby enhancing advertising effectiveness and ROI by minimizing wasted clicks on the product page itself and maximizing visibility where customers are actively searching.

12/30/2025 Customs Knowledge
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New 2025 Battery Rules Impact Global 3C Product Shipping

New 2025 Battery Rules Impact Global 3C Product Shipping

International express shipping of 3C products containing batteries requires adherence to IATA and customs regulations. Necessary documents include MSDS/UN38.3 reports. Compliant packaging and declaration are essential, often necessitating selection of a dedicated battery shipping line. Starting in 2025, there will be limitations on the lithium battery charge capacity for air transport. Proper documentation and adherence to regulations are crucial for successful and compliant battery shipments.

02/04/2026 Logistics Encyclopedia
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Chinas New Year Supply Chain Disruptions Demand Strategic Planning

Chinas New Year Supply Chain Disruptions Demand Strategic Planning

This article highlights the risks of supply chain disruptions during the Spring Festival (Chinese New Year) and emphasizes the importance of advance procurement planning. Experts recommend that companies procure goods early, establish buffer inventories, and develop contingency plans to address issues such as production delays and tight transportation capacity, thereby ensuring supply chain stability. Proactive measures are crucial for mitigating potential disruptions and maintaining operational efficiency during this peak season.

02/04/2026 Logistics Industry Insights
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Transpacific Shipping Rates Spike Amid Lunar New Year Demand

Transpacific Shipping Rates Spike Amid Lunar New Year Demand

Ocean freight market sees a short-term boost nearing the Spring Festival, with US West Coast route rates surging by 60%. However, long-term overcapacity pressure remains. Shipping companies are adjusting capacity, while external uncertainties exacerbate market volatility. Shippers need to make prudent decisions, with refined operations and risk management becoming crucial for success. 2026 could be a key turning point.

02/04/2026 Logistics
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CEVA Logistics Boosts Growth with Restructuring and New Funding

CEVA Logistics Boosts Growth with Restructuring and New Funding

CEVA Logistics significantly reduced debt and enhanced financial flexibility through asset restructuring and capital injection, providing financial support for future development. The company will invest in technology upgrades to meet customer demands for transparency, visibility, and traceability. While the IPO plan has been put on hold, CEVA will continue to focus on innovation and growth. This strategic shift aims to strengthen its market position and improve operational efficiency in the competitive logistics landscape.

02/04/2026 Logistics
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Auto Exporters Rush Orders Ahead of Chinese New Year

Auto Exporters Rush Orders Ahead of Chinese New Year

This article addresses the challenges of expediting auto parts foreign trade orders before the Spring Festival. It provides five core strategies and practical communication techniques to help businesses efficiently finalize orders. The content covers creating a sense of urgency, emphasizing cost advantages, offering solutions, showcasing production capabilities, and leveraging the bandwagon effect. The aim is to assist foreign trade companies in seizing opportunities and gaining a market advantage during this crucial period. This will help companies to improve their sales and revenue.

02/05/2026 Logistics Industry Insights
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Shopee Malaysia Replaces MYB Warehouse with New MYK Facility

Shopee Malaysia Replaces MYB Warehouse with New MYK Facility

Shopee Malaysia will launch the new official overseas warehouse MYK in 2026, with the old warehouse MYB being gradually phased out. Sellers need to update their inbound plans promptly and pay attention to the suspension of inbound reservations for both new and old warehouses. This upgrade only involves system code updates, and there is no need to physically move the goods. This aims to improve efficiency and capacity for Shopee sellers in Malaysia.

02/05/2026 Logistics
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New Rules Worsen Nansha Port Congestion Disrupting Supply Chains

New Rules Worsen Nansha Port Congestion Disrupting Supply Chains

Guangzhou Nansha Port's tightened ETA deadlines and 'triple penalty' mechanism, aimed at alleviating congestion, have exacerbated supply chain pressures, leading some freight forwarders to suspend bookings. Businesses need to adopt data-driven strategies, including precise forecasting, collaborative optimization, risk management, and diversification, to navigate these challenges and ensure smooth cargo shipments. The new regulations, while intended to improve efficiency, are creating significant hurdles for businesses relying on the port, requiring proactive and adaptable solutions to minimize disruptions.

02/05/2026 Logistics
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Dayao Sodas New CEO Aims to Drive National Expansion

Dayao Sodas New CEO Aims to Drive National Expansion

Dayao Soda welcomes new CEO Sun Yinong, signaling a deep reshaping by KKR aimed at breaking regional limitations and achieving national expansion. The article analyzes Dayao's development history, challenges, and future opportunities, suggesting Sun Yinong's experience may help Dayao optimize channels, upgrade products, and accelerate capitalization. However, with intense market competition, Dayao still needs to improve its product, channels, and national strategy to break the curse of being a regional brand.

02/05/2026 Logistics Industry Insights
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Amazon Sellers Adopt New Strategies to Overcome Traffic Challenges

Amazon Sellers Adopt New Strategies to Overcome Traffic Challenges

This paper delves into the traffic bottleneck issues faced by Amazon sellers, analyzing potential traffic balancing mechanisms within the platform and proposing corresponding strategies. It emphasizes that sellers should focus on individual products, build a growth flywheel, and capitalize on the promotional advantages of new product launches, avoiding spreading resources too thin. By concentrating efforts and optimizing product performance, sellers can overcome traffic bottlenecks and achieve sustainable store growth. This approach helps to improve BSR ranking and overall visibility.

02/05/2026 Logistics Industry Insights
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