WCO Backs Benins Customs Reform to Boost Cotonou Port Trade

WCO Backs Benins Customs Reform to Boost Cotonou Port Trade

With the assistance of the World Customs Organization (WCO), Benin has launched a customs reform and modernization strategy. The aim is to improve the efficiency of the Port of Cotonou, optimize clearance procedures, strengthen risk management, and introduce advanced technologies. Through international tenders and expert support, the action plan is continuously adjusted to meet the needs of port expansion and modernization. Initial monitoring missions assess the progress of the reforms, laying the foundation for Benin's economic development.

01/22/2026 Customs Knowledge
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Mobile Game Ads Shift from CPI to ROAS by 2026

Mobile Game Ads Shift from CPI to ROAS by 2026

Rising traffic costs in IAA overseas expansion are limiting the traditional CPI model. ROAS targeting can improve profitability and ensure steady growth, making it a recommended strategy for IAA developers to actively adopt in response to market changes. By focusing on return on ad spend, companies can optimize their campaigns for better performance and sustainable growth in the competitive global market. This approach allows for more efficient ad spending and a greater focus on acquiring high-value users.

01/23/2026 Logistics Industry Insights
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Alibaba Vs Independent Sites Crossborder Ecommerce Dilemma

Alibaba Vs Independent Sites Crossborder Ecommerce Dilemma

Alibaba.com and independent websites are two mainstream models for cross-border e-commerce. The former leverages platform traffic for quick customer acquisition, suitable for initial testing. The latter allows for independent control of brand image and customer relationships, beneficial for long-term development. Companies should choose the most suitable overseas expansion path based on their own resources, product positioning, and development stage. Ultimately, the optimal strategy depends on a company's specific needs and goals within the global marketplace.

01/23/2026 Logistics Industry Insights
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Zhengzhou Summit Outlines Chinas Eurasian Market Expansion

Zhengzhou Summit Outlines Chinas Eurasian Market Expansion

The Zhengzhou Summit focused on overseas expansion into the Eurasian market, with experts analyzing the opportunities and challenges presented by the Belt and Road Initiative. The importance of localized services and compliance capabilities was emphasized. The summit introduced a "zero-capital startup" strategy, leveraging the Yandex platform to empower businesses, addressing registration and authentication challenges, and providing supply chain and channel connection services. This aims to help companies seize the first-mover advantage in the new global business landscape.

01/11/2026 Logistics Industry Insights
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Senci Electric Expands Globally with Backup Power Solutions

Senci Electric Expands Globally with Backup Power Solutions

Senci Electric, starting as a small generator parts OEM, faced resistance from international brands. It resolutely transformed into an independent brand, focusing on the US market. Through technological innovation and localization strategies, Senci achieved an impressive annual sales of $40 million on Amazon. Its success story exemplifies the triumph of Chinese manufacturers in the global market and foreshadows the significant potential of the portable power station sector. The company's journey showcases the importance of adaptation and innovation for Chinese brands seeking international success.

12/30/2025 Logistics Industry Insights
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Tidot Amazon Ads Partner on Aidriven Global Brand Growth

Tidot Amazon Ads Partner on Aidriven Global Brand Growth

Titan Technology showcased at the Amazon Ads 2025 Partner Summit, deepening collaboration with Amazon Ads. Focusing on the application of AI technology in marketing, both parties are committed to building a smarter, more efficient, and sustainable full-funnel growth system for Chinese brands going global. This partnership aims to empower brands to achieve sustainable growth in the global market by leveraging AI-driven solutions and optimizing their Amazon advertising strategies. The collaboration will focus on providing comprehensive support and resources to help brands navigate the complexities of international expansion.

12/23/2025 Logistics Industry Insights
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Startup AWOL Vision Targets Billiondollar Projector Market

Startup AWOL Vision Targets Billiondollar Projector Market

AWOL Vision distinguishes itself in the competitive projector market through technological innovation and differentiated positioning. Utilizing technologies like triple laser light source and ultra-short throw projection, coupled with strategies such as crowdfunding and experiential marketing, AWOL Vision has successfully captured overseas markets. This provides valuable experience for Chinese projector companies seeking to expand internationally. Their success demonstrates the potential of focusing on advanced technology and unique marketing approaches to gain traction in a crowded global market.

01/19/2026 Logistics Industry Insights
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Lofree Launches Designfocused Mechanical Keyboards with MAC

Lofree Launches Designfocused Mechanical Keyboards with MAC

Lofree, with its designer background and concept of "creating your 2m² space," stands out in the competitive mechanical keyboard market through unique designs and high quality. From the success of its lipstick keyboard to its collaboration with MAC, Lofree continuously innovates, adhering to a scenario-based and personalized product strategy. This approach has enabled Lofree to successfully expand into the global market, offering valuable experience for Chinese brands seeking differentiated competition. They focus on aesthetics and functionality, appealing to a design-conscious audience worldwide.

01/19/2026 Logistics Industry Insights
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Indonesia Streamlines Trademark Registration for Businesses by 2026

Indonesia Streamlines Trademark Registration for Businesses by 2026

This article provides an in-depth analysis of the key points, service modules, common pitfalls, and risks associated with Indonesian trademark registration in 2026. It also offers evaluation criteria and recommendations for selecting a service provider. The aim is to assist companies venturing into the Indonesian market in choosing a reliable and authoritative trademark agency, successfully registering their trademarks, and safeguarding their brands. It helps businesses navigate the complexities of Indonesian trademark law and secure their intellectual property rights.

01/19/2026 Customs Knowledge
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