Google Ads Guide Boosts Global Ecommerce Growth

Google Ads Guide Boosts Global Ecommerce Growth

This article provides a detailed guide for cross-border e-commerce sellers on how to run Google Ads campaigns. It covers beginner-friendly methods, advanced techniques for refined operations, and the use of Google Analytics to track ad performance. The goal is to help sellers fully master Google Ads campaign skills, improve advertising ROI, and achieve rapid growth in their cross-border e-commerce businesses. From basic setup to performance analysis, this guide aims to empower sellers with the knowledge needed to optimize their Google Ads strategies.

01/06/2026 Logistics Encyclopedia
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Schneider National Accelerates Uschina Trade with Fast Track Service

Schneider National Accelerates Uschina Trade with Fast Track Service

Schneider National has launched Fast Track, a premium rail service designed to provide faster and more reliable intercontinental transportation between the US and China. This service integrates highway and railway resources, achieving a 95% on-time performance rate and near-zero loss security. The introduction of Fast Track will help businesses improve efficiency, reduce costs, and ultimately win market competition. By offering a streamlined and secure solution, Schneider aims to optimize the supply chain for companies engaged in US-China trade, enhancing their overall logistics performance.

01/08/2026 Logistics
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US Rail Freight Sees Declines in Carload Intermodal Volumes

US Rail Freight Sees Declines in Carload Intermodal Volumes

According to the Association of American Railroads, U.S. rail freight and intermodal volumes declined year-over-year in early November, but cumulative volumes for the year remain in growth territory. Performance varied across freight categories, with grain shipments showing significant growth, while coal and automotive shipments faced pressure. The rail freight market presents both opportunities and challenges, requiring continuous innovation and service optimization. Overall, the U.S. rail freight industry navigates a complex landscape with varying sector performance and a need for adaptability to maintain growth.

01/21/2026 Logistics
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US Rail Freight Gains in Carloads Dips in Intermodal

US Rail Freight Gains in Carloads Dips in Intermodal

Recent data reveals a mixed performance in the US rail freight market. Carload traffic saw a slight increase, but with significant structural divergence, with nonmetallic minerals outperforming while grains declined. Intermodal volume decreased, potentially due to cooling consumption and inventory adjustments. Year-to-date figures remain positive, but railway companies need to adapt to market changes and seize opportunities. The uneven performance highlights the need for strategic adjustments to navigate the evolving economic landscape and capitalize on growth areas within the rail freight sector.

01/21/2026 Logistics
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Edge Logistics Boosts Sustainability in Supply Chains

Edge Logistics Boosts Sustainability in Supply Chains

This paper explores how adopting an "edge logistics" strategy can enhance logistics performance while achieving more sustainable operations. It emphasizes the importance of building a robust network infrastructure, leveraging advanced analytics capabilities, and embracing digital operations. The paper argues that edge logistics represents the future direction of the logistics industry, enabling faster delivery, reduced transportation costs, and improved environmental performance through decentralized and localized logistics solutions. It highlights the potential for increased efficiency and resilience in the face of evolving customer demands and supply chain disruptions.

01/21/2026 Logistics Industry Insights
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Uzbekistan Streamlines Customs to Enhance Trade Efficiency

Uzbekistan Streamlines Customs to Enhance Trade Efficiency

Uzbekistan hosted a workshop on customs strategic planning to enhance management capabilities and promote trade facilitation. The workshop aimed to improve customs efficiency and effectiveness through strategic planning and performance evaluation. The Global Trade Facilitation program provided support for the event. The initiative underscores Uzbekistan's commitment to streamlining customs procedures, reducing trade barriers, and fostering a more competitive business environment. Ultimately, this leads to increased trade volume and economic growth. The focus on strategic planning and performance evaluation ensures sustainable improvements in customs administration.

02/12/2026 Customs Knowledge
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IATA Upgrades Data Platform for Safer Greener Aviation

IATA Upgrades Data Platform for Safer Greener Aviation

IATA has upgraded its Global Aviation Data Management (GADM) platform, leveraging big data, machine learning, and AI to provide deeper insights for the aviation industry. The upgraded GADM offers significant advantages in identifying safety risks, assessing fuel efficiency, and calculating aircraft emissions. It can also predict aircraft performance, supporting strategic decision-making. IATA is transforming into a data-driven organization, helping the aviation industry achieve safer, more efficient, and sustainable operations. The platform aims to improve operational performance and mitigate potential hazards through advanced data analysis.

02/03/2026 Logistics Industry Insights
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US Rail Freight Rises Hinting at Economic Rebound

US Rail Freight Rises Hinting at Economic Rebound

According to the Association of American Railroads, U.S. rail freight and intermodal volume both increased year-over-year in the week ending August 30th. Chemicals and metallic ores showed strong performance, while petroleum and grain faced challenges. Key drivers include economic recovery, improved supply chains, the advantages of intermodal transportation, and infrastructure investments. The rail freight market faces both opportunities and challenges moving forward. This growth indicates positive economic trends but also highlights the varying performance across different sectors within the rail freight industry.

02/04/2026 Logistics
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Amazon Sellers Can Now Adjust Ad Spend Hourly Via Adtomic

Amazon Sellers Can Now Adjust Ad Spend Hourly Via Adtomic

Helium 10 Adtomic enhances Amazon advertising with dayparting optimization! Precisely control your ad spend during peak performance hours to improve ACOS and drive more traffic. This upgrade automates ad management, helping boost sales and maximize ROI by focusing budget on the most profitable times of day. Optimize your campaigns by scheduling ads to run when customers are most likely to convert, leading to significant improvements in advertising efficiency and overall sales performance. This feature empowers sellers to refine their strategies and achieve better results.

12/29/2025 Logistics Industry Insights
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Colombia Customs Boosts Efficiency with Wcobacked KPI System

Colombia Customs Boosts Efficiency with Wcobacked KPI System

The WCO assisted Colombian Customs in enhancing its strategic performance. Through the GTFP project, DIAN optimized its KPI system and strengthened project management, contributing to trade facilitation. This initiative aimed to improve efficiency and effectiveness within the customs administration, ultimately supporting smoother and faster trade processes. The focus was on aligning strategic goals with operational performance, ensuring that customs activities effectively contribute to national trade objectives and economic growth. The project's success hinges on continuous monitoring and evaluation of the implemented KPIs and project management practices.

02/05/2026 Customs Knowledge
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