Guide to Optimizing Amazon Ad Spend for Higher ROI

Guide to Optimizing Amazon Ad Spend for Higher ROI

This article reveals a common misconception in Amazon advertising optimization: focusing solely on high ACOS campaigns while neglecting the significance of advertising spend percentage. Through case studies and data validation, it emphasizes prioritizing adjustments to high ACOS campaigns with a large proportion of ad spend. This approach more effectively reduces overall ACOS and enhances advertising efficiency. Sellers are advised to comprehensively consider both ACOS and spend percentage for refined operations, leading to better optimization outcomes and improved return on investment.

12/30/2025 Logistics Industry Insights
Read More
Firms Use Free Email for Tiktok Marketing to Cut Costs

Firms Use Free Email for Tiktok Marketing to Cut Costs

This article introduces how to obtain 50 email accounts using the free version of Alibaba Cloud Corporate Email for TikTok account registration, addressing the issues of high registration costs and difficult management associated with Gmail. It details the steps for activating Alibaba Cloud Corporate Email, domain name resolution, modifying the administrator password, generating email accounts, and batch importing email accounts. This provides a low-cost, high-efficiency solution for TikTok matrix operation, enabling users to manage multiple accounts effectively and efficiently.

12/30/2025 Logistics Encyclopedia
Read More
Global Shipping Costs How to Avoid Volumetric Weight Fees

Global Shipping Costs How to Avoid Volumetric Weight Fees

Why are international shipping costs so high? This article reveals the 'volumetric weight' billing rules, analyzes the phenomenon of high freight rates for lightweight goods, and provides practical cost-saving tips such as optimizing packaging, selecting appropriate shipping channels, and finding reliable freight forwarders. It aims to help you solve the freight cost problem, reduce logistics expenses, and achieve more efficient international trade. By understanding volumetric weight and implementing these strategies, businesses can significantly lower their shipping costs and improve their overall profitability.

01/15/2026 Logistics Encyclopedia
Read More
Amazon Sellers Face 279B Returns Surge Postholidays

Amazon Sellers Face 279B Returns Surge Postholidays

Online shopping returns in the US are projected to reach $279.03 billion, with third-party marketplaces accounting for $43.5 billion. Sellers face high costs and bizarre return reasons. To combat this, sellers need to improve product quality and description accuracy, proactively address negative reviews and return requests, enhance after-sales service, optimize inventory management, and conduct data analysis and risk control. Strengthening brand building, differentiating themselves competitively, and implementing refined operations are crucial for navigating the challenges of high return rates.

01/16/2026 Logistics Industry Insights
Read More
Indonesia Emerges As Top Affordable Study Abroad Choice for 2026

Indonesia Emerges As Top Affordable Study Abroad Choice for 2026

This article analyzes the rational logic behind the rising popularity of studying in Indonesia in 2026 from a data analyst's perspective. Focusing on three core elements of rational study abroad, it highlights Indonesia's advantages in high cost-effectiveness, deepening Sino-Indonesian cooperation, accelerated internationalization, flexible academic systems, English-taught programs, and the dual benefits of 'academic qualifications + practical experience.' Supported by data and risk assessment, this article provides decision-making references for families seeking high cost-effective study abroad options.

01/26/2026 Logistics Encyclopedia
Read More
AI Transforms Swimwear Marketing in Fashion Industry

AI Transforms Swimwear Marketing in Fashion Industry

AI technology is reshaping swimwear model presentation. AI models can provide brands with a high-end image, accurately reach target customers, and ensure high consistency and stability in presentation. The application of AI not only reduces costs but also improves efficiency, heralding a new era in fashion marketing. It allows for diverse representation, personalized experiences, and data-driven optimization of campaigns. This innovative approach empowers brands to connect with consumers in more engaging and impactful ways, ultimately driving sales and brand loyalty.

01/26/2026 Logistics Industry Insights
Read More
Lazboy Integrates Tech to Elevate Luxury Home Furniture

Lazboy Integrates Tech to Elevate Luxury Home Furniture

La-Z-Boy is reshaping the high-end home experience through technological innovation, breaking away from homogeneous competition with a focus on "New Comfortism." From NFC control to four-zone intelligent control, technology empowers products and enhances the user experience. By extending scenarios and upgrading services, La-Z-Boy transforms home furnishing consumption from a one-time transaction into a lifestyle affiliation, building long-term user relationships and leading the high-end home furnishing industry into a new phase of growth.

01/27/2026 Logistics Industry Insights
Read More
Europe Shipping Costs Surge Amid Trade Growth and Port Delays

Europe Shipping Costs Surge Amid Trade Growth and Port Delays

European shipping market is influenced by multiple factors including global trade growth, fluctuating fuel prices, and port congestion, leading to persistently high shipping costs. These high prices are expected to remain in the future. Businesses should proactively optimize their supply chains and improve logistics efficiency to address these challenges. This includes exploring alternative routes, negotiating contracts with carriers, and investing in technology to improve visibility and control over their shipments. Ultimately, adapting to the changing landscape is crucial for maintaining competitiveness.

02/02/2026 Logistics Industry Insights
Read More
Ecommerce Returns Drive Reverse Logistics Boom in Supply Chains

Ecommerce Returns Drive Reverse Logistics Boom in Supply Chains

High e-commerce return rates are making reverse logistics a key focus for retailers. By partnering with 3PLs and leveraging predictive analytics, retailers can transform reverse logistics challenges into opportunities. Future warehouse design trends, such as ultra-high ceilings, while improving space utilization, also present new equipment and management challenges. The ultimate goal is to optimize the returns process, enhance customer satisfaction, and achieve a circular economy. This requires efficient handling of returned goods and minimizing waste throughout the reverse supply chain.

02/04/2026 Logistics Industry Insights
Read More
Ozon Sees Growth in Childrens Product Sales

Ozon Sees Growth in Childrens Product Sales

This article delves into the fulfillment process and high-profit categories within Ozon's children's product market. It details key aspects of product listing, order processing, packaging logistics, and after-sales service. The analysis highlights the market potential of high-profit categories such as branded children's clothing, educational toys, children's furniture, and maternity & baby supplies. Furthermore, it offers operational advice for sellers, including refined product selection, listing optimization, and emphasizing customer service, aiming to help them tap into the Ozon platform's potential.

02/03/2026 Logistics Encyclopedia
Read More