Tekhnonicol Achieves 150 Ad ROI Growth with Crmmetrica Integration

Tekhnonicol Achieves 150 Ad ROI Growth with Crmmetrica Integration

Russian construction materials giant, TechnoNICOL, integrated its CRM with Yandex Metrica to connect online and offline sales data. By optimizing for “offline application” conversions, they achieved a 150% increase in revenue from Yandex Direct advertising. This data integration allowed them to keep customer acquisition costs within a reasonable range and significantly improve their advertising ROI. The unified view of customer interactions across channels enabled more effective targeting and campaign optimization, leading to substantial business growth.

02/05/2026 Logistics Industry Insights
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Taobao Offers Oneonone Coaching for Ecommerce Growth

Taobao Offers Oneonone Coaching for Ecommerce Growth

Taobao Coaching program offers one-on-one practical operational guidance, covering the entire process from store registration and product selection to marketing and after-sales service. It aims to help students master the core skills of Taobao store operation, enhance store competitiveness and profitability, and achieve long-term stable development. The program provides personalized support and tailored strategies to navigate the complexities of the Taobao platform and optimize store performance for sustainable growth.

02/05/2026 Logistics Encyclopedia
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Amazon Requires ISO 11199 Compliance for Walkers and Rollators

Amazon Requires ISO 11199 Compliance for Walkers and Rollators

This article provides a detailed interpretation of compliance requirements for baby walkers and wheeled walkers on the Amazon platform, specifically focusing on the ISO 11199 standard. It covers the definition and uses of baby walkers and wheeled walkers, Amazon's specific requirements for the ISO 11199 standard, and key testing items within the standard. The aim is to help merchants understand how to ensure their products meet Amazon's requirements for successful listing and sales.

02/05/2026 Customs Knowledge
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Shopee Sellers Gain Insights on Boosting Account Health

Shopee Sellers Gain Insights on Boosting Account Health

This article analyzes Shopee's 'Account Health' page from a data analyst's perspective, detailing its three core modules: My Performance, Issues to Improve, and Metrics. By understanding the definitions and calculations of each metric, sellers can identify problems promptly, optimize their operational strategies, and improve their shop's health level. This, in turn, leads to increased platform support and higher sales revenue. The analysis provides actionable insights for maintaining a healthy Shopee shop and maximizing its potential.

02/05/2026 Customs Knowledge
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Amazon Tightens Automotive Parts Review Compliance Amid Growth Push

Amazon Tightens Automotive Parts Review Compliance Amid Growth Push

This article delves into the necessity of product review in the Amazon US auto parts market, highlighting its crucial role in quality assurance, user trust, and compliance. It offers a practical guide for sellers, covering aspects like product information optimization, qualification certification preparation, compliance considerations, and after-sales service improvement. The aim is to assist sellers in successfully passing the review process and capitalizing on the potential of the Amazon auto parts market.

02/05/2026 Logistics Industry Insights
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Amazon US Sellers Guide to Boosting Success

Amazon US Sellers Guide to Boosting Success

This article provides sellers with a comprehensive operational guide for Amazon US marketplace. It covers four key aspects: market positioning and pricing strategies, efficient logistics and timely delivery, compliant operations and policy adherence, and customer service and problem-solving. The aim is to help sellers achieve success on this vast e-commerce platform by providing practical insights and actionable advice on navigating the complexities of the US market and maximizing their sales potential.

02/05/2026 Logistics Encyclopedia
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Guide to Authenticating Luxury Goods from Hong Kong to Thailand

Guide to Authenticating Luxury Goods from Hong Kong to Thailand

This article provides a detailed guide to authenticating luxury goods purchased from Thailand, particularly those shipped directly from Hong Kong. It focuses on six key aspects to effectively distinguish genuine products from counterfeits and protect consumer rights. These aspects include analyzing logistics information, external packaging, invoices and receipts, product details, anti-counterfeiting technology, and after-sales service. By carefully examining these elements, consumers can minimize the risk of purchasing fake or substandard luxury items.

02/06/2026 Logistics Encyclopedia
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Yangjiang Firms Adopt SOP System to Enhance Exports

Yangjiang Firms Adopt SOP System to Enhance Exports

The Foreign Trade Super Mario service system is specifically designed for Yangjiang premium merchants, offering efficient SOP solutions to boost inquiry conversion. Through practical case studies and precise marketing positioning, it helps merchants build a million-dollar foreign trade elite team and achieve doubled performance. This system focuses on streamlining processes and maximizing the effectiveness of each stage of the foreign trade journey, ultimately leading to increased sales and market share for Yangjiang businesses.

02/12/2026 Customs Knowledge
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OZON Sellers Guide to Pricing and Inventory Management

OZON Sellers Guide to Pricing and Inventory Management

This article details the specific steps for adjusting product prices and quantities in promotional activities on the OZON platform. It covers logging into the account, accessing the promotion page, selecting the target activity, modifying product information, and checking confirmation. The aim is to help sellers manage promotional activities more efficiently and improve sales performance. This includes adjusting prices to attract more customers and managing inventory to ensure sufficient stock during the promotion.

02/12/2026 Logistics Encyclopedia
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Ozon Marketplace Expands Russias Ecommerce Opportunities

Ozon Marketplace Expands Russias Ecommerce Opportunities

This article provides a detailed overview of the Ozon platform, covering seller registration process, fee structure, product display techniques, exposure boosting strategies, return and refund processing, customer communication and maintenance, and security measures. It aims to help Chinese sellers quickly understand the Ozon platform, master operational skills, and successfully explore the Russian e-commerce market. The guide offers practical insights into navigating the platform and maximizing sales potential in the Russian market.

02/12/2026 Logistics Encyclopedia
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