OZON Sellers Can Boost Sales with Optimized Product Images

OZON Sellers Can Boost Sales with Optimized Product Images

This article provides an in-depth analysis of OZON's main image setup techniques and requirements, emphasizing its crucial impact on click-through rates and conversions. It details mandatory specifications such as image format, resolution, size, and background color. Furthermore, it offers image optimization suggestions, including highlighting the product's front view, showcasing multi-angle details, and adding lifestyle scenes. The aim is to help sellers create more attractive main images, increase store traffic, and boost order volume. The focus is on practical tips for improving visibility and sales on the OZON platform through effective image strategies.

01/06/2026 Logistics Encyclopedia
Read More
Google Ads Guide to Ad Types and Strategies

Google Ads Guide to Ad Types and Strategies

This article provides an in-depth analysis of the various ad types offered by Google Ads, including Search Ads, Display Ads, Video Ads, App Ads, Shopping Ads, Dynamic Search Ads, and Ad Extensions. For each ad type, it details its operating principles, applicable scenarios, and optimization recommendations. The aim is to help advertisers choose the most suitable ad format for their business and develop effective campaign strategies, thereby improving ad performance and achieving marketing goals. This includes understanding the nuances of each ad type and how to leverage them strategically.

01/05/2026 Logistics Encyclopedia
Read More
Small Businesses Boost Sales with Tiktok Youtube Marketing

Small Businesses Boost Sales with Tiktok Youtube Marketing

This article delves into the marketing value of TikTok and YouTube for small businesses. TikTok's low-cost, high-spread short-video format is ideal for attracting younger audiences. YouTube, with its vast user base and in-depth content capabilities, helps enhance brand awareness and SEO. The article provides practical marketing strategy recommendations for small businesses, assisting them in achieving success in the social media landscape. It explores leveraging short-form content on TikTok for quick engagement and long-form content on YouTube for building authority and providing valuable information to potential customers.

12/29/2025 Logistics Industry Insights
Read More
Air India Enhances Cargo Tracking for Logistics Efficiency

Air India Enhances Cargo Tracking for Logistics Efficiency

This article provides a detailed interpretation of the Air India cargo tracking process, covering the air waybill number format, real-time tracking methods, anomaly handling, and transportation time analysis. Users can efficiently grasp the cargo status and optimize cross-border logistics management through various channels such as the official website and third-party platforms. It also introduces special cargo transportation regulations and fee structure, as well as Air India's service network and partners in China and Asia. This enables better understanding and management of air freight shipments with Air India.

01/07/2026 Logistics
Read More
Guide to Bill of Lading Types in Maritime Shipping

Guide to Bill of Lading Types in Maritime Shipping

The Bill of Lading (B/L) is a crucial document in international trade, serving as a document of title, evidence of a contract of carriage, and a receipt for goods. This paper provides a detailed overview of various B/L types, categorized by issuance time, consignee designation, endorsements, and format. It analyzes the application scenarios and associated risks of each type, aiming to assist readers in selecting the appropriate B/L to ensure trade security. Understanding the nuances of different B/L types is essential for mitigating potential risks in international transactions.

01/19/2026 Document Interpretation
Read More
West Africa Enhances Customs Risk Management During Pandemic

West Africa Enhances Customs Risk Management During Pandemic

Supported by the WCO/JICA joint project, West African Customs administrations continued to enhance their risk management and intelligence analysis capabilities during the pandemic through online training. The MTP project, involving six countries including Benin, aims to cultivate a team of experts proficient in these skills and has made significant progress. By adopting innovative training methods, the project overcame the challenges posed by the pandemic and injected new momentum into customs capacity building in West Africa. The online format allowed for continued learning and development despite travel restrictions and social distancing measures.

01/22/2026 Customs Knowledge
Read More
Bill of Lading Crucial for International Trade Efficiency

Bill of Lading Crucial for International Trade Efficiency

This article provides an in-depth analysis of the three core functions of a Bill of Lading (B/L): a receipt for goods, evidence of a contract of carriage, and a document of title. It elaborates on various types of B/Ls, categorized by whether the goods are loaded on board, the consignee designation, the presence of endorsements, the issuance format, and the mode of transport. The article also highlights crucial practical considerations, aiming to provide readers with a comprehensive understanding of B/Ls, mitigate risks, and ensure the smooth operation of international trade.

01/30/2026 Document Interpretation
Read More
Chinaaustralia Sea Freight Costs and Timings Explained

Chinaaustralia Sea Freight Costs and Timings Explained

This article provides a detailed analysis of the delivery time and costs associated with shipping parcels to Australia via sea freight. It covers both Full Container Load (FCL) and Less than Container Load (LCL) shipping options, the impact of origin and destination ports, the influence of cargo volume and weight, and the composition of sea freight costs. Through case studies and a Q&A format, it offers readers a comprehensive guide to sea freight to Australia, helping them understand the factors affecting both transit time and overall expenses.

02/02/2026 Logistics
Read More
Latin America Trade Grows with Enhanced Tax Customs Program

Latin America Trade Grows with Enhanced Tax Customs Program

The IMF and the Spanish Institute for Fiscal Studies jointly concluded a senior seminar on tax and customs administration in Central and South America. This seminar aimed to enhance the strategic skills of tax and customs officials in the region. Using a blended online and offline format, the course covered various aspects of tax and customs management. A fifth session is planned for late November, focusing on developing modern management skills and improving voluntary compliance. The program is designed to foster more effective and efficient tax and customs systems.

02/05/2026 Customs Knowledge
Read More
Guide to Properly Addressing Mail for Malaysia

Guide to Properly Addressing Mail for Malaysia

This article provides a detailed guide on how to properly write addresses for packages being shipped from China to Malaysia. It covers the correct order and important considerations for filling in recipient information and address details. It also offers suggestions for including sender information. Common questions are answered, and a complete address example is provided to help readers accurately fill out addresses and ensure successful delivery of their packages. The guide aims to minimize errors and facilitate smooth international shipping.

02/05/2026 Logistics Encyclopedia
Read More