Google Ads Enhances ROI Tracking for Ecommerce Advertisers

Google Ads Enhances ROI Tracking for Ecommerce Advertisers

When e-commerce platforms connect with Google Ads, merchants face challenges such as misattribution in ROI tracking. This paper delves into these issues and provides solutions based on Google Ads technologies. These include leveraging GCLID, custom parameters, and server-side matching to achieve accurate merchant-level conversion tracking. This enhances advertising efficiency and improves merchant trust by providing a clearer understanding of the return on their ad spend.

12/29/2025 Logistics Industry Insights
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Google Search Console Guide Boosts Website Performance

Google Search Console Guide Boosts Website Performance

Google Search Console (GSC) is a free and powerful tool that allows you to monitor your website's health, identify issues, and improve your SEO ranking. It provides valuable insights into how Google crawls and indexes your site, helping you optimize its performance in search results. By using GSC, you can track keywords, identify crawl errors, submit sitemaps, and understand user search behavior, ultimately leading to better visibility and organic traffic.

12/29/2025 Logistics Encyclopedia
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Amazon Sellers Can Now Preview Mobile Listings on Desktop

Amazon Sellers Can Now Preview Mobile Listings on Desktop

This article shares a practical tip on how to quickly preview Amazon product mobile display on your computer, avoiding frequent device switching and improving efficiency. It guides users on simulating the mobile view of their Amazon listings directly on their desktop. Additionally, it reminds sellers to pay attention to Amazon's latest policies regarding the delivery of hazardous materials, ensuring compliance and preventing potential issues with product listings and fulfillment.

12/30/2025 Logistics
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Ebay Sellers Advised on Order Cancellations to Safeguard Reputation

Ebay Sellers Advised on Order Cancellations to Safeguard Reputation

This article provides a comprehensive guide for eBay sellers on order cancellations. It details the conditions, procedures, communication techniques, and refund processing involved in canceling orders. Furthermore, it offers practical advice on preventing order cancellations to help sellers maintain their store reputation and avoid negative impacts on their business. The guide aims to equip eBay sellers with the knowledge and tools necessary to handle order cancellations effectively and minimize potential issues.

12/30/2025 Logistics Encyclopedia
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WCO Aids Paraguay Customs in HR Modernization

WCO Aids Paraguay Customs in HR Modernization

A WCO assessment of Paraguayan Customs' human resources revealed challenges in capacity, planning, and training. The WCO recommended improvements to the HR model, strategic planning, training programs, performance management, and IT application. Specifically, the assessment highlighted the need for a more robust and comprehensive HR framework to support the efficient and effective operation of Paraguayan Customs. Addressing these issues is crucial for enhancing customs administration and facilitating international trade.

01/07/2026 Customs Knowledge
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Freight Forwarders Guide to Bill of Lading Amendments

Freight Forwarders Guide to Bill of Lading Amendments

Based on ROCKY_HIGHSUN's experience, this article provides a detailed analysis of the reasons, procedures, required documents, fees, and precautions for Bill of Lading (B/L) amendments. It aims to help freight forwarding practitioners efficiently handle B/L amendment issues and avoid unnecessary losses. The guide covers practical aspects and offers insights into navigating the complexities of B/L modifications within the context of freight forwarding operations, particularly considering the implications for Letter of Credit transactions.

08/21/2025 Document Interpretation
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Guide to Streamlining Logistics Partner Vetting

Guide to Streamlining Logistics Partner Vetting

How to efficiently filter through vast amounts of logistics company information? This article, based on information from Jiuzhou Logistics Network, outlines the business scope of enterprises, provides information identification methods, and reveals common information traps. It aims to help you make informed choices and achieve mutually beneficial cooperation by providing a guide to navigate the complexities and avoid potential issues when selecting a logistics partner. Learn key strategies for due diligence and identifying reliable providers.

08/15/2025 Logistics
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New Energy Vehicle Exports Face Stricter Maritime Safety Rules

New Energy Vehicle Exports Face Stricter Maritime Safety Rules

This article provides an in-depth analysis of the crucial aspects of exporting new energy vehicles by sea, including obtaining the Dangerous Goods Packaging Certificate and the maritime declaration process, along with detailed precautions. It also covers common issues related to the sea freight of other dangerous goods, aiming to help companies mitigate risks and successfully complete export operations. This guide offers practical insights into navigating the complexities of dangerous goods shipping regulations.

08/21/2025 Logistics Encyclopedia
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Shipping Professionals Guide to Equipment Interchange Receipts

Shipping Professionals Guide to Equipment Interchange Receipts

This article addresses common issues encountered by shipping professionals when using Equipment Interchange Receipts (EIRs), such as verifying voyage information, calculating fees and validity periods, handling loss, querying container pick-up locations, and dealing with damaged or expired documents. It provides detailed answers and guidance to help readers better understand and utilize EIRs, improve work efficiency, and ensure smooth cargo transportation. The aim is to clarify the practical application of EIRs in daily shipping operations.

08/21/2025 Document Interpretation
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Container Shipping Firms Address Vessel Voyage Discrepancies

Container Shipping Firms Address Vessel Voyage Discrepancies

This paper analyzes the common problem of inconsistent vessel name and voyage information in container transportation. It provides solutions for verifying vessel name and voyage, querying vessel routes, and addressing container pick-up point issues. The importance of the bill of lading number is emphasized. Key information points such as container sharing and the randomness of container pick-up points are highlighted. The aim is to improve the efficiency of container transportation.

08/23/2025 Logistics Encyclopedia
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