Ebay Sellers Gain Edge with Promoted Listings Guide

Ebay Sellers Gain Edge with Promoted Listings Guide

This article provides a detailed introduction to eBay promoted listings, including its definition, target audience, and four setup methods. It also delves into the charging rules and optimization techniques. Through this article, sellers can better understand and utilize eBay promoted listings to increase product exposure and achieve sales growth. It covers everything from understanding the basics to implementing advanced strategies for maximizing the effectiveness of promoted listings campaigns and driving more traffic to your eBay store.

01/06/2026 Logistics Encyclopedia
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Effective Ebay Advertising Strategies Boost Seller Sales

Effective Ebay Advertising Strategies Boost Seller Sales

This article provides an in-depth analysis of the primary advertising types on the eBay platform, including Promoted Listings and larger brand advertising. It offers a range of practical advertising strategies, such as product selection, fee ratio setting, and real-time follow-up optimization. The goal is to help eBay sellers increase store traffic and sales, maximizing the effectiveness of their advertising efforts. By implementing these techniques, sellers can improve visibility and drive conversions on the eBay marketplace.

12/29/2025 Logistics Encyclopedia
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Google Updates Algorithm to Boost EEAT Combat Spam in SEO

Google Updates Algorithm to Boost EEAT Combat Spam in SEO

Google's December algorithm updates focused on enhancing user experience and combating spam. The Helpful Content update emphasizes the E-E-A-T principle (Experience, Expertise, Authoritativeness, and Trustworthiness), demanding content based on real-world experience, professionalism, authority, and reliability. The Spam update utilizes the SpamBrain system to combat spam backlinks and other black-hat SEO practices. Cross-border e-commerce businesses should prioritize content quality, user experience, and avoid black-hat SEO tactics to thrive amidst algorithm changes.

01/05/2026 Logistics Industry Insights
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Amazon Enforces Stricter Vendor Central Compliance Rules

Amazon Enforces Stricter Vendor Central Compliance Rules

Amazon's recent crackdown on non-compliant Vendor Central (VC) accounts highlights the importance of compliant operations. This article analyzes the advantages and risks of VC accounts, reveals common reasons for account suspension, and provides VC sellers with operational strategies and success stories. It aims to help sellers seize opportunities and achieve growth by emphasizing adherence to Amazon's policies and best practices for sustainable success on the platform.

01/04/2026 Logistics Industry Insights
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Amazon Warns Sellers of Account Risks Ahead of Peak Season

Amazon Warns Sellers of Account Risks Ahead of Peak Season

Ahead of the Amazon peak season, a "clean-up" action reminds sellers to prioritize compliant operations. Recent exposure of incentivized review groups has drawn platform attention, highlighting compliance as the mainstream. Sellers should deeply understand platform policies, avoid false advertising, build genuine customer relationships, and strengthen risk control to ensure the legitimate rights and interests of their stores. Avoiding violations is crucial to prevent account damage due to non-compliant practices.

01/04/2026 Logistics Industry Insights
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Amazon Gives Sellers 72hour Grace Period for Policy Violations

Amazon Gives Sellers 72hour Grace Period for Policy Violations

Amazon introduces the "Account Health Assurance (AHA) program," providing eligible sellers with a 72-hour window to resolve issues and prevent unexpected account suspensions. This program isn't a "get-out-of-jail-free card" but rather sets higher standards for compliant operations. Sellers need to continuously monitor account health, familiarize themselves with policies, and establish emergency response mechanisms for sustainable growth. The AHA program emphasizes proactive account management and adherence to Amazon's guidelines to maintain a healthy and secure selling environment.

01/04/2026 Logistics Industry Insights
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Amazon Sellers Guide to Accurate Accounting for Profitability

Amazon Sellers Guide to Accurate Accounting for Profitability

This article provides a detailed explanation of how to calculate Amazon store profits, covering platform revenue, product costs, and other expenses. It offers clear steps and considerations to help sellers eliminate confusion about profit margins and understand their store's profitability. The article also suggests using ERP systems to improve efficiency in profit tracking and management. By mastering these techniques, sellers can gain better control over their finances and optimize their Amazon business for increased profitability.

01/04/2026 Logistics Encyclopedia
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Amazon Sellers Warned Over Brand Abuse Risks

Amazon Sellers Warned Over Brand Abuse Risks

This article delves into the common causes of brand abuse on Amazon, such as multiple trademark cancellations, new store registrations, and excessive brand authorizations. It offers effective preventative measures, including brand isolation and cautious use of brand complaints. For cases already identified as brand abuse, it provides detailed solutions, such as providing trademark certificates, purchase contracts, product photos, and writing a Plan of Action (POA). The aim is to help sellers avoid pitfalls and operate their stores with peace of mind.

01/04/2026 Logistics Encyclopedia
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Amazon Cracks Down on Brand Registry Compliance

Amazon Cracks Down on Brand Registry Compliance

Amazon's recent large-scale brand revocation has shaken the industry. This article delves into the reasons behind the event, including brand abuse and issues with trademark registration agencies, and provides official recommendations. It emphasizes the importance of compliant operations, advising sellers to choose reputable agents, standardize brand usage, actively appeal, and expand into diverse channels to enhance brand value. This is crucial to address the challenges posed by the trend towards greater compliance on the platform.

01/06/2026 Logistics Industry Insights
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Douyin Shops Face Compliance Challenges Amid Nosource Scrutiny

Douyin Shops Face Compliance Challenges Amid Nosource Scrutiny

This article delves into the common reasons for TikTok Shop's dropshipping (no-inventory) detection, including non-TikTok e-waybill delivery, customer complaints, and disorganized product categories. It provides a detailed set of avoidance strategies, such as binding shop management tools, using TikTok e-waybills, adopting a influencer marketing model, and optimizing product categories, to help merchants operate compliantly and avoid unnecessary losses. The article also discusses the possibility of appealing dropshipping judgments and the appropriate response methods. This guide aims to help sellers navigate TikTok Shop policies and maintain a healthy, compliant business.

01/06/2026 Logistics Industry Insights
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