Booktoks Emotional Marketing Boosts Book Sales

Booktoks Emotional Marketing Boosts Book Sales

This paper analyzes how the BookTok community on TikTok leverages emotional marketing to drive book sales, exploring the changing reading needs during the pandemic and BookTok's impact on the book market. Through case studies and data analysis, it reveals that the key to BookTok's success lies in authentic, resonant, interactive, and personalized content. The article also looks ahead to future trends and challenges in book sales, offering relevant recommendations. It demonstrates how user-generated content and emotional connection are reshaping the publishing industry.

01/05/2026 Logistics Industry Insights
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WCO Trains Data Analysts in South Korea

WCO Trains Data Analysts in South Korea

The World Customs Organization (WCO) held a data analysis lecture for WCO Scholarship Program students at Sungkyunkwan University in South Korea. The lecture covered data strategy implementation, customs data analysis applications, and geospatial intelligence. Through interactive discussions, WCO representatives answered student questions, helping to enhance customs data analysis capabilities and promote global trade security and facilitation. The initiative aims to equip participants with the skills necessary to leverage data for improved customs operations and decision-making within their respective administrations.

01/05/2026 Customs Knowledge
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Picos Airport Decoding Travel Codes and Essentials

Picos Airport Decoding Travel Codes and Essentials

This article provides a comprehensive introduction to Picos Airport in Brazil, detailing the differences and applications of its IATA and ICAO codes. It offers practical guidance including flight inquiries, surrounding area information, and frequently asked questions to help you easily plan your trip. The article also expands on information such as airport runways and airlines. Furthermore, it recommends relevant tools and interactive mini-games to enhance the reading experience, making it a useful resource for anyone traveling to or through Picos Airport.

01/20/2026 Airport Codes
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IATA Launches Certified Air Cargo Safety Training

IATA Launches Certified Air Cargo Safety Training

This IATA-certified ULD Safety and Inspection training course is designed to help participants fully grasp the critical aspects of ULD operations, from identification to handling, ensuring aviation transport safety and efficiency. The course covers ULD classification and identification, airworthiness, safe loading, correct weighing, aircraft weight limits, restraint methods, and storage transportation. Through interactive teaching and practical exercises, participants will enhance their professional skills and career competitiveness. This training ensures compliance with IATA regulations and best practices for safe and efficient ULD management.

01/20/2026 Logistics Encyclopedia
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Palestinian Customs Program Advances Leadership and Reform

Palestinian Customs Program Advances Leadership and Reform

The World Customs Organization (WCO) held a leadership and management development workshop for Palestinian Customs, aiming to enhance the leadership and management skills of middle and senior managers. The workshop covered key areas such as leadership, personnel management, and change management, employing interactive teaching methods. It was funded by HM Revenue & Customs (HMRC) and the EU Customs Fund. Participants expressed significant benefits and pledged to apply the learned knowledge to their practical work. This initiative contributes to capacity building within Palestinian Customs.

02/02/2026 Customs Knowledge
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EC Markets and Liverpool FC Launch hold or Trade Financefootball Campaign

EC Markets and Liverpool FC Launch hold or Trade Financefootball Campaign

EC Markets partnered with Liverpool Football Club to launch the 'Hold or Trade' campaign, innovatively connecting football decisions with financial trading. Through vivid examples and interactive content, the campaign aims to help audiences understand risk assessment, the impact of mindset on outcomes, and the inspiration of football decisions on financial behavior. It ultimately seeks to improve financial literacy and establish sound investment principles. The campaign uses the excitement of football to engage a wider audience and make financial concepts more accessible and relatable.

02/04/2026 Logistics Industry Insights
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Customs Officials Adopt Online Training Amid Crisis

Customs Officials Adopt Online Training Amid Crisis

The pandemic has accelerated the digital transformation of customs training, making online training an inevitable choice. The World Customs Organization (WCO) has published the 'Online Training Transformation Guide' to provide practical guidance for customs training managers. It emphasizes interactive engagement to help build a flexible and efficient online training system, enhance the capabilities of customs personnel, and promote global trade. This guide offers valuable insights for developing effective online training programs and adapting to the evolving needs of customs administrations worldwide.

02/06/2026 Customs Knowledge
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AI Matchmaking Event Aims to Boost Innovation

AI Matchmaking Event Aims to Boost Innovation

An online closed-door matchmaking event focusing on AI/technology project and product needs. It aims to connect quality projects with potential clients, scenarios, and opportunities, while also helping resource providers find reliable AI products, achieving a win-win situation. The event features a compact and efficient process, including project presentations, interactive discussions, and one-on-one meetings, dedicated to increasing collaboration success rates and shortening project implementation cycles. Ultimately facilitating effective AI integration and technology empowerment through strategic project collaboration.

01/07/2026 Logistics Industry Insights
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Chinese Pet Brands Expand on Amazon Amid Global Demand

Chinese Pet Brands Expand on Amazon Amid Global Demand

The globalization of pet home products is opportune, with Amazon being a crucial channel. Feandrea, a brand under ZHIYU Technology, leverages Amazon Advertising to reach users through diverse channels. They utilize the 'Brand Metrics' feature for precise marketing and actively experiment with interactive formats like Amazon Live to enhance user experience and brand loyalty. Case studies like 'Sailor Plan' provide valuable references for Chinese brands venturing overseas. Amazon's platform offers significant opportunities for growth and brand building in the global pet supplies market.

01/16/2026 Logistics Industry Insights
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New IATA Guide Aims to Enhance Aviation Safety Investigations

New IATA Guide Aims to Enhance Aviation Safety Investigations

The IATA "Introduction to Safety Investigation" course aims to enhance participants' internal investigation capabilities regarding aviation safety incidents. It covers ethics, human factors, investigation principles, and root cause analysis. Through interactive teaching, participants will master skills such as identifying investigation types, conducting safety investigation research, and applying critical thinking. They will also understand the influence of unconscious bias and cultural factors. Ultimately, participants will be able to develop effective control measures and write professional investigation reports, contributing to aviation safety.

01/20/2026 Logistics Encyclopedia
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