Amazon Adds Store Links to Brand Video Ads for Better Engagement

Amazon Adds Store Links to Brand Video Ads for Better Engagement

Amazon is upgrading its video ads, allowing direct links to brand stores and sub-pages. This update aims to help sellers refine their operations, improve brand awareness, and boost sales. By enabling direct navigation to specific product pages or brand sections, Amazon empowers sellers to create more targeted and effective campaigns. This enhancement facilitates a more seamless shopping experience for customers and provides sellers with greater control over their brand presence and marketing strategies within the Amazon ecosystem.

01/05/2026 Logistics Industry Insights
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Ebay Revises Shipping Rules Guides Sellers on Adaptation

Ebay Revises Shipping Rules Guides Sellers on Adaptation

This article delves into eBay's latest direct shipping policies, focusing on updates to SpeedPAK logistics management and adjustments to low-priced direct shipping to the US. It provides strategies for sellers to address key changes, including compliance transaction rate assessment criteria, logistics service usage rate requirements, and pickup timeliness. The aim is to help sellers optimize their logistics management, improve service quality, and maintain a competitive edge in the fierce market by understanding and adapting to these new regulations.

12/29/2025 Logistics
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Fedex Opens Dublinindianapolis Cargo Route to Ease Port Congestion

Fedex Opens Dublinindianapolis Cargo Route to Ease Port Congestion

FedEx has launched a direct cargo flight route from Dublin to Indianapolis, operating four times a week. This bypasses congested coastal ports, reducing cargo transit time by one day. This move is expected to improve shipping efficiency, lower inventory costs, and solidify Indianapolis's position as a logistics hub. The direct route provides faster and more reliable service for businesses shipping between Europe and the US Midwest, offering a competitive advantage in terms of speed and cost-effectiveness.

01/07/2026 Logistics
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Ebay Sellers Guide Optimizing Shipping and Logistics

Ebay Sellers Guide Optimizing Shipping and Logistics

This article provides an in-depth analysis of two main logistics models for eBay cross-border e-commerce: overseas warehouses and direct shipping. It details the advantages and disadvantages of each, as well as their suitable scenarios. Furthermore, it introduces the characteristics of four major logistics channels for direct shipping. Finally, it summarizes negotiation skills and precautions for collaborating with logistics companies, helping eBay sellers choose appropriate logistics solutions and enhance their competitiveness. This guide aims to empower sellers to optimize their shipping strategies for improved performance.

01/04/2026 Logistics Encyclopedia
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Yokohamas Minatomirai Rises As Key Air Travel Hub

Yokohamas Minatomirai Rises As Key Air Travel Hub

This article introduces Minato-Mirai Airport in Yokohama, Japan, highlighting it as a convenient air travel option. Although METAR weather data is temporarily unavailable, its unique geographic location and accessible flight services undoubtedly provide modern travelers with new choices.

08/08/2025 Airport Codes
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Kumamoto Airport Emerges As Key Japanese Aviation Hub

Kumamoto Airport Emerges As Key Japanese Aviation Hub

Kumamoto Airport, as a medium-sized air transport hub in Japan, offers numerous domestic and international routes connecting major cities such as Nagoya, Tokyo, and Osaka. Its advantageous geographical location and well-equipped facilities enhance the travel experience for passengers.

09/15/2025 Airport Codes
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US Air Freight Costs How to Avoid Hidden Fees

US Air Freight Costs How to Avoid Hidden Fees

This article provides an in-depth analysis of the various components of air freight costs for direct lines in the United States. It includes factors such as volumetric weight calculation, additional fees, customs compliance costs, transportation efficiency, and seasonal fluctuations. This analysis aims to help businesses identify hidden costs and optimize their logistics expenditures.

08/04/2025 Logistics Encyclopedia
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Amazon Allows Offplatform Traffic for DTC Brands

Amazon Allows Offplatform Traffic for DTC Brands

Amazon's opening of off-Amazon traffic presents new growth opportunities for DTC brands. Through the "Buy with Prime" service, brands can direct Amazon traffic to their own websites, boosting brand awareness and sales. While challenges remain in the process, more direct and efficient traffic generation methods are expected in the future. This move by Amazon aims to create a DTC brand aggregation platform, providing consumers with a wider range of shopping choices and a more convenient experience. This initiative allows brands to leverage Amazon's reach while building their own brand presence.

12/31/2025 Logistics Industry Insights
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